Groundwork

Beauty and personal care · County · North Dakota

Nail salons in McKenzie County, ND

Competitor counts, household spending and official business counts for nail salons in McKenzie County, ND, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$6.9M
On personal care products and services · $1,158 a household
Spending per listing
$6.9M
Too few listings to compare
Listings per 10k households
1.7
Too few listings to compare
Population, 2025
15,192
+2.8% since 2020

See the nail salons around any address in McKenzie County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McKenzie County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1 nail salon in McKenzie County. That is 1.7 per 10,000 households.

Households in McKenzie County spend about $6.9M a year on personal care products and services, or $1,158 per household, 15% above the U.S. average. That works out to $6.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in McKenzie County: counts under 3 aren’t published.

Population estimates put the population change in McKenzie County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). With 1 nail salon on map listings, McKenzie County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How McKenzie County compares

The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in McKenzie County, ND compared with North Dakota and the U.S.
MeasureMcKenzie CountyNorth DakotaU.S.
Listings per 10k households1.74.46.0
Spending per listing$6.9M$2.3M$1.7M
Households per official establishmentn/a5,4273,754
Official establishment growth, 2019–2023n/a+90.6%+23.2%
Population growth, 2020–2025+2.8%+2.5%+3.1%
Spending per household on personal care products and services$1,158$1,002$1,005
Median household income$93,404$76,657$80,734
Groundwork market scoreNot scored59

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in McKenzie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in McKenzie County

Population, 2025 estimate
15,192+2.8% since 2020
Households
5,997
Median age
32.9
Homes lived in by their owners
53%
Vehicles per household
2.3
Land area
2,760 sq. mi.
People per square mile
5
Median household income
$93,404+20.0% vs. 2015–2019, before inflation
Average household income
$136,028
Median home value
$349,600
Jobs located here
10,556
Daytime population
18,249Residents who don’t work, plus everyone whose job is here

Looking at a specific site in McKenzie County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of McKenzie County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across North Dakota

Every North Dakota market ranked →

The highest-scoring counties in North Dakota for nail salons, numbered among those based in North Dakota, with McKenzie County marked.

Top counties in North Dakota

Counties in North Dakota ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Morton County, ND7053.6$2.8M+3.8%#146 of 1,328
2Burleigh County, ND64204.8$2.2M+4.7%#300 of 1,328
3Grand Forks County, ND56144.5$2.1M+1.9%#504 of 1,328
4Cass County, ND54607.1$1.4M+9.1%#572 of 1,328
5Ward County, ND49144.9$2.1M−2.4%#723 of 1,328
6Stark County, ND4675.2$1.9M+0.5%#797 of 1,328
7Williams County, ND4695.9$1.8M+1.4%#802 of 1,328
McKenzie County, NDNot scored11.7$6.9M+2.8%

Other business types in McKenzie County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in McKenzie County, ND?

There is 1 nail salon on map listings in McKenzie County as of September 2026. The listings count nail salons. No official count is published for nail salons in McKenzie County: counts under 3 are left out.

How much do households in McKenzie County, ND spend on personal care products and services?

About $6.9M a year, or $1,158 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 1 nail salon on map listings, it comes to $6.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 5,997 households in McKenzie County and national spending patterns by income.

How does McKenzie County, ND compare with the U.S. for nail salons?

McKenzie County has 1 nail salon on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, McKenzie County would have about 4, against 1 on map listings.

How fast is McKenzie County, ND growing?

Population estimates put McKenzie County at 15,192 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 5,997 households. The median household income in McKenzie County is $93,404 a year, 16% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McKenzie County has no market score for nail salons: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in McKenzie County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in McKenzie County

Screening a site or an acquisition in McKenzie County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of McKenzie County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.