County profile · North Dakota
McKenzie County, ND market data
Population, household spending and competition for 56 business types in McKenzie County, each scored against other counties.
- Population, 2025
- 15,192
- +2.8% since 2020
- Households
- 5,997
- Median household income
- $93,404
- +20.0% vs. 2015–2019, before inflation
- Median home value
- $349,600
- Jobs located here
- 10,556
- Highest market score
- 91
- Doctors, dentists and clinics, #5 of 2,394 scored counties
A site report maps the competitors on map listings around any address in McKenzie County by name and distance, and the households and spending within reach. Or open the report at the center of McKenzie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 15,192 people live in McKenzie County, in 5,997 households. Between 2020 and 2025, the population of McKenzie County grew 2.8%, in step with the U.S. (+3.1%). The median household income in McKenzie County is $93,404 a year, 16% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in McKenzie County spend the most on vehicle maintenance and repairs (an index of 147, where 100 is the U.S. average) and the least on rent and homeowner costs (96).
The highest Groundwork market scores in McKenzie County are for medical and dental practices (91), gyms and studios (86) and fast food and sandwich shops (82). McKenzie County ranks #5 of 2,394 scored counties for medical and dental practices.
For its number of households, McKenzie County has the most map listings, relative to the U.S., for gas stations (2.9 times the U.S. rate) and the fewest for medical and dental practices (70% below the U.S. rate).
All 56 business types in McKenzie County
Highest Groundwork market score first. Each score compares McKenzie County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 91 | #5 of 2,394 | 15 | 25.0 | $653K | 428 | 3 |
| Gyms, studios and classes | 86 | #22 of 2,088 | 6 | 10.0 | $1.2M | 182 | Under 3 |
| Fast food and sandwich shops | 82 | #102 of 2,222 | 8 | 13.3 | $3.5M | 113 | 4 |
| Gyms | 77 | #108 of 1,792 | 5 | 8.3 | $1.4M | 111 | Under 3 |
| Salons, barbers and spas | 77 | #120 of 2,385 | 17 | 28.3 | $409K | 192 | 4 |
| Hair salons | 76 | #131 of 2,339 | 9 | 15.0 | $772K | 179 | 3 |
| Restaurants and cafes | 73 | #321 of 2,405 | 60 | 100.1 | $461K | 124 | 21 |
| Auto repair shops | 68 | #396 of 2,378 | 8 | 13.3 | $1.1M | 238 | 12 |
| Auto repair and car care | 66 | #488 of 2,401 | 21 | 35.0 | $403K | 150 | 14 |
| Pizza | 64 | #526 of 2,090 | 9 | 15.0 | $3.1M | 60 | 4 |
| Clothing, shoes and laundry | 63 | #599 of 2,210 | 11 | 18.3 | $1.3M | 143 | 5 |
| Spas and skin care | 61 | #502 of 1,769 | 7 | 11.7 | $992K | 113 | Under 3 |
| Coffee shops and cafes | 58 | #706 of 2,063 | 8 | 13.3 | $3.5M | 93 | 3 |
| Clothing and shoe stores | 58 | #749 of 2,087 | 9 | 15.0 | $1.5M | 121 | 5 |
| Sit-down restaurants | 58 | #818 of 2,405 | 34 | 56.7 | $813K | 122 | 14 |
| Insurance agencies | 56 | #899 of 2,272 | 6 | 10.0 | $2.1M | 163 | 7 |
| Grocery and convenience stores | 55 | #989 of 2,402 | 15 | 25.0 | $2.7M | 79 | 5 |
| Real estate agents and brokers | 53 | #912 of 2,176 | 17 | 28.3 | Index only | 103 | 3 |
| Real estate | 50 | #1,098 of 2,229 | 18 | 30.0 | Index only | 123 | 8 |
| Gas stations | 45 | #1,423 of 2,358 | 19 | 31.7 | $1.1M | 45 | 8 |
| Convenience stores | 41 | #1,464 of 2,261 | 12 | 20.0 | $3.3M | 42 | 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 6.7 | $2.1M | 84 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 5.0 | $3.3M | 136 | 3 |
| Grocery stores | Not scored | Not scored | 3 | 5.0 | $13.4M | 144 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 5.0 | $6.4M | 262 | 17 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 5.0 | $2.9M | 170 | 8 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.3 | $4.2M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.3 | $4.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 3.3 | $4.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.3 | $4.9M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 2 | 3.3 | $3.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.3 | $4.9M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.3 | $4.2M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.7 | $3.3M | Too few | 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.7 | $9.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.7 | $19.1M | Too few | 12 |
| Funeral homes | Not scored | Not scored | 1 | 1.7 | $466K | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.7 | $8.6M | Too few | 8 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.7 | $19.1M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 1.7 | $13.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.7 | $7.2M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.7 | $6.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.7 | $6.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.7 | $9.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.7 | Index only | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.7 | $19.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.7 | $6.1M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in McKenzie County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.5M | $1,411 | 147 |
| Gasoline and other fuels | $20.5M | $3,421 | 132 |
| Food away from home | $27.6M | $4,608 | 113 |
| Groceries | $40.1M | $6,681 | 106 |
| Personal care products and services | $6.9M | $1,158 | 115 |
| Child care and other personal services | $3.3M | $555 | 96 |
| Memberships, classes and admissions | $7.2M | $1,204 | 122 |
| Medical and dental services | $9.8M | $1,633 | 127 |
| Pets | $6.1M | $1,021 | 112 |
| Clothing, shoes and related services | $13.9M | $2,311 | 112 |
| Vehicle insurance | $12.3M | $2,052 | 105 |
| Home repairs, maintenance and insurance | $19.1M | $3,179 | 105 |
| Lawn care, cleaning and other household services | $8.6M | $1,427 | 101 |
| Rent and homeowner costs | $95.6M | $15,949 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McKenzie County
- Population, 2025 estimate
- 15,192+2.8% since 2020
- Households
- 5,997
- Median age
- 32.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.3
- Land area
- 2,760 sq. mi.
- People per square mile
- 5
- Median household income
- $93,404+20.0% vs. 2015–2019, before inflation
- Average household income
- $136,028
- Median home value
- $349,600
- Jobs located here
- 10,556
- Daytime population
- 18,249Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McKenzie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McKenzie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Dakota 8
- Williams County, ND39,555 people
- Dunn County, ND4,040 people
- Mountrail County, ND9,507 people
- Billings County, ND1,024 people
- Stark County, ND33,302 people
- Golden Valley County, ND1,653 people
- Divide County, ND2,167 people
- Burke County, ND2,156 people
Questions
How fast is McKenzie County, ND growing?
Population estimates put McKenzie County at 15,192 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 5,997 households. Against the 2015–2019 survey, median household income rose 20.0%, before inflation.
How much do households in McKenzie County, ND spend?
Households in McKenzie County spend about $95.6M a year on rent and homeowner costs, $40.1M on groceries and $27.6M on food away from home. Relative to the U.S., household spending in McKenzie County runs highest on vehicle maintenance and repairs (an index of 147, where 100 is the U.S. average) and lowest on rent and homeowner costs (96).
Which business types have the highest market scores in McKenzie County, ND?
Of the business types scored in McKenzie County, medical and dental practices (91), gyms and studios (86) and fast food and sandwich shops (82) have the highest Groundwork market scores. For medical and dental practices, that ranks #5 of 2,394 scored counties.
How does McKenzie County, ND compare with the U.S.?
Median household income in McKenzie County is $93,404, 16% above the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $349,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.9 times the U.S. rate) and lowest for medical and dental practices (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in McKenzie County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McKenzie County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in McKenzie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McKenzie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.