Groundwork

Food and drink · County · Illinois

Pizza places in Coles County, IL

The pizza places in Coles County, IL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 17 out of 100: Low

Ranked #2,038 of 2,090 scored counties
#84 of 87 scored counties in Illinois

Listings
26
21 chain locations (81%)
Official establishments
52
All limited-service restaurants · +13.0% since 2019
Household spending a year
$69.3M
On food away from home · $3,327 a household
Spending per listing
$2.7M
48% below the U.S.
Listings per 10k households
12.5
56% above the U.S.
Population, 2025
46,607
−1.0% since 2020

See the pizza places around any address in Coles County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Coles County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pizza places, Coles County has a Groundwork market score of 17 (low): #2,038 of 2,090 scored counties and #84 of 87 scored counties in Illinois. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 26 pizza places in Coles County. Of those, 21 are chain locations, or 81%, against 58% across the U.S. That comes to 12.5 for every 10,000 households, 56% above the U.S. rate of 8.0.

At $3,327 per household (18% below the U.S. average), households in Coles County spend about $69.3M a year on food away from home. That works out to $2.7M per pizza place, 48% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 52 businesses with payroll classed as limited-service restaurants in Coles County in 2023, up 13.0% from 2019. That is one for every 400 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $2.1M has gone to businesses classed as limited-service restaurants in Coles County. Population estimates show Coles County declined 1.0% from 2020 to 2025, against +3.1% for the U.S.

How Coles County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Coles County, IL compared with Illinois and the U.S.
MeasureColes CountyIllinoisU.S.
Listings per 10k households12.58.98.0
Spending per listing$2.7M$4.7M$5.1M
Households per official establishment (all limited-service restaurants)400474478
Official establishment growth, 2019–2023+13.0%+2.0%+6.1%
Population growth, 2020–2025−1.0%−0.6%+3.1%
Spending per household on food away from home$3,327$4,215$4,070
Median household income$56,478$83,390$80,734
Groundwork market score1736

Official counts and lending

Businesses

Official establishments, 2019 to 2023
46 → 52All limited-service restaurants · +13.0% over the period
Employees, 2023
1,008
Annual payroll, 2023
$19.4M
One-person businesses, 2023
4All limited-service restaurants with no payroll
Map listings, September 2026
2621 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$2.1M

SBA-backed loans to businesses classed as limited-service restaurants in Coles County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Coles County

Population, 2025 estimate
46,607−1.0% since 2020
Households
20,824
Median age
39.8
Homes lived in by their owners
60%
Vehicles per household
1.6
Land area
508 sq. mi.
People per square mile
92
Median household income
$56,478+22.2% vs. 2015–2019, before inflation
Average household income
$74,657
Median home value
$127,400
Jobs located here
24,356
Daytime population
50,698Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Coles County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Coles County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Illinois for pizza places, numbered among those based in Illinois, with Coles County marked.

Top counties in Illinois

Counties in Illinois ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kendall County, IL71367.9$6.1M+9.9%#275 of 2,090
2Monroe County, IL68117.9$5.8M−0.3%#370 of 2,090
3Kane County, IL641638.8$5.3M+1.8%#510 of 2,090
4McHenry County, IL631099.3$5.1M+2.5%#554 of 2,090
5Lake County, IL622118.2$6.1M+0.8%#578 of 2,090
6Boone County, IL62168.2$5.1M+0.4%#586 of 2,090
7Will County, IL602158.8$5.5M+2.2%#638 of 2,090
8Piatt County, IL59913.0$3.3M+0.6%#701 of 2,090
9Jo Daviess County, IL5898.7$4.5M−2.2%#729 of 2,090
10Woodford County, IL571912.9$3.4M−0.8%#772 of 2,090
84Coles County, IL172612.5$2.7M−1.0%#2,038 of 2,090

Other business types in Coles County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Coles County, IL?

There are 26 pizza places on map listings in Coles County as of September 2026. 21 of them (81%) are chain locations. The listings count pizza restaurants. Official counts show 52 businesses with payroll classed as limited-service restaurants in 2023, up 13.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 4 one-person businesses without payroll.

How much do households in Coles County, IL spend on food away from home?

About $69.3M a year, or $3,327 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 26 pizza places on map listings, it comes to $2.7M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 20,824 households in Coles County and national spending patterns by income.

How does Coles County, IL compare with the U.S. for pizza places?

Coles County has 12.5 pizza places per 10,000 households, 56% above the U.S. rate of 8.0. Spending per pizza place is $2.7M, 48% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Coles County would have about 14, against 26 on map listings. There is one business with payroll in the industry for every 400 households, against one for every 478 across the U.S. The official count rose 13.0% from 2019 to 2023, against +6.1% for the U.S.

How fast is Coles County, IL growing?

Population estimates put Coles County at 46,607 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 20,824 households. The median household income in Coles County is $56,478 a year, 30% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Coles County scores 17 for pizza places (low), #2,038 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Coles County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Coles County

Screening a site or an acquisition in Coles County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Coles County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.