Real estate · Metro area · Iowa
Mortgage brokers and lenders in the Ames, IA metro area
How the Ames, IA metro area compares with other metro areas and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #28 of 373 scored metro areas
#2 of 7 scored metro areas based in Iowa
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $696.7M
- On rent and homeowner costs · $13,978 a household
- Housing spending per listing (U.S. = 100)
- 298
- 3 times the U.S.
- Listings per 10k households
- 1.2
- 72% below the U.S.
- Population, 2025
- 128,090
- +2.2% since 2020
See the mortgage brokers and lenders around any address in the Ames metro area
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For mortgage brokers and lenders, the Ames metro area has a Groundwork market score of 71 (upper middle): #28 of 373 scored metro areas and #2 of 7 scored metro areas based in Iowa. That puts it in the top 10% of metro areas for mortgage brokers and lenders.
Households in the Ames metro area spend about $696.7M a year on rent and homeowner costs, or $13,978 per household, 16% below the U.S. average. Housing spending per office is 3 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
There are 6 mortgage brokers and lenders on map listings in the Ames metro area as of September 2026. One of them (17%) is a chain location, against 21% across the U.S. That comes to 1.2 for every 10,000 households, 72% below the U.S. rate of 4.3.
The official count of businesses with payroll classed as mortgage brokers and real estate lenders in the Ames metro area was 3 in 2023. That is one for every 16,613 households, against one for every 4,897 across the U.S. Population estimates show the Ames metro area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Ames metro area compares
The same measures for Iowa and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Ames metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.2 | 2.0 | 4.3 |
| Housing spending per listing (U.S. = 100) | 298 | 180 | 100 |
| Households per official establishment | 16,613 | 10,874 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +22.2% | +9.5% |
| Population growth, 2020–2025 | +2.2% | +1.5% | +3.1% |
| Spending per household on rent and homeowner costs | $13,978 | $14,016 | $16,661 |
| Median household income | $73,127 | $75,059 | $80,734 |
| Groundwork market score | 71 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 12
- Annual payroll, 2023
- $962K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Ames metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ames metro area
- Population, 2025 estimate
- 128,090+2.2% since 2020
- Households
- 49,840
- Median age
- 35.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 1,143 sq. mi.
- People per square mile
- 111
- Median household income
- $73,127+24.8% vs. 2015–2019, before inflation
- Average household income
- $97,543
- Median home value
- $246,300
- Jobs located here
- 57,558
- Daytime population
- 130,790Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ames metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for mortgage brokers and lenders, numbered among those based in Iowa (a market based in another state is listed without a number), with the Ames metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Iowa City, IA | 72 | 8 | 1.1 | 331 | +4.1% | #22 of 373 |
| 2Ames, IA | 71 | 6 | 1.2 | 298 | +2.2% | #28 of 373 |
| 3Cedar Rapids, IA | 63 | 21 | 1.8 | 199 | +1.0% | #69 of 373 |
| 4Waterloo-Cedar Falls, IA | 60 | 15 | 2.2 | 162 | +0.5% | #95 of 373 |
| Omaha, NE-IA | 60 | 124 | 3.2 | 120 | +4.2% | #101 of 373 |
| 5Sioux City, IA-NE-SD | 56 | 9 | 1.6 | 218 | +1.0% | #131 of 373 |
| 6Davenport-Moline-Rock Island, IA-IL | 55 | 36 | 2.2 | 160 | −0.9% | #141 of 373 |
| 7Des Moines-West Des Moines, IA | 41 | 137 | 4.6 | 82 | +6.7% | #257 of 373 |
Other business types in the Ames metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate39
- Real estate agents and brokers38
- Property management24
- Mortgage brokers and lenders71
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in the Ames, IA metro area?
As of September 2026, map listings count 6 mortgage brokers and lenders in the Ames metro area. One of them (17%) is a chain location. The listings count mortgage brokers and mortgage lenders. Official counts show 3 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in the Ames, IA metro area spend on rent and homeowner costs?
About $696.7M a year, or $13,978 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 6 mortgage brokers and lenders on map listings, housing spending per office is 3 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 49,840 households in the Ames metro area and national spending patterns by income.
How does the Ames, IA metro area compare with the U.S. for mortgage brokers and lenders?
The Ames metro area has 1.2 mortgage brokers and lenders per 10,000 households, 72% below the U.S. rate of 4.3. The index of housing spending per office is 298, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, the Ames metro area would have about 18, against 6 on map listings. There is one business with payroll in the industry for every 16,613 households, against one for every 4,897 across the U.S.
How fast is the Ames, IA metro area growing?
Population estimates put the Ames metro area at 128,090 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 49,840 households. Median household income in the Ames metro area is $73,127, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ames metro area scores 71 for mortgage brokers and lenders (upper middle), #28 of 373 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ames metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Ames metro area
Screening a site or an acquisition in the Ames metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.