Auto · Metro area · Iowa
Car washes and detailers in the Ames, IA metro area
Competitor counts, household spending and official business counts for car washes and detailers in the Ames, IA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #130 of 387 scored metro areas
#1 of 8 scored metro areas based in Iowa
- Listings
- 17
- 2 chain locations (12%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $55.6M
- On vehicle maintenance and repairs · $1,116 a household
- Spending per listing
- $3.3M
- 30% above the U.S.
- Listings per 10k households
- 3.4
- 11% below the U.S.
- Population, 2025
- 128,090
- +2.2% since 2020
See the car washes and detailers around any address in the Ames metro area
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 17 car washes and detailers in the Ames metro area. 2 of them (12%) are chain locations, against 23% across the U.S. That comes to 3.4 for every 10,000 households, 11% below the U.S. rate of 3.8.
Household spending on vehicle maintenance and repairs in the Ames metro area comes to about $55.6M a year: $1,116 per household, 16% above the U.S. average. Spread across 17 car washes and detailers, that is $3.3M per location, 30% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade.
Official counts show 13 businesses with payroll classed as car washes in the Ames metro area in 2023. That is one for every 3,834 households, against one for every 6,523 across the U.S.
Between 2020 and 2025, the population of the Ames metro area grew 2.2%, slower than the U.S. (+3.1%). The Groundwork market score for car washes and detailers in the Ames metro area is 58 (upper middle), #130 of 387 scored metro areas and #1 of 8 scored metro areas based in Iowa.
How the Ames metro area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ames metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 5.1 | 3.8 |
| Spending per listing | $3.3M | $2.2M | $2.5M |
| Households per official establishment | 3,834 | 4,357 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +16.7% |
| Population growth, 2020–2025 | +2.2% | +1.5% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,116 | $1,134 | $958 |
| Median household income | $73,127 | $75,059 | $80,734 |
| Groundwork market score | 58 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 172 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as car washes in the Ames metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ames metro area
- Population, 2025 estimate
- 128,090+2.2% since 2020
- Households
- 49,840
- Median age
- 35.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 1,143 sq. mi.
- People per square mile
- 111
- Median household income
- $73,127+24.8% vs. 2015–2019, before inflation
- Average household income
- $97,543
- Median home value
- $246,300
- Jobs located here
- 57,558
- Daytime population
- 130,790Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ames metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for car washes and detailers, numbered among those based in Iowa (a market based in another state is listed without a number), with the Ames metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ames, IA | 58 | 17 | 3.4 | $3.3M | +2.2% | #130 of 387 |
| Omaha, NE-IA | 58 | 165 | 4.2 | $2.6M | +4.2% | #133 of 387 |
| 2Iowa City, IA | 56 | 34 | 4.7 | $2.2M | +4.1% | #160 of 387 |
| 3Des Moines-West Des Moines, IA | 50 | 157 | 5.3 | $2.1M | +6.7% | #193 of 387 |
| 4Cedar Rapids, IA | 47 | 53 | 4.6 | $2.4M | +1.0% | #222 of 387 |
| 5Waterloo-Cedar Falls, IA | 40 | 39 | 5.6 | $2M | +0.5% | #275 of 387 |
| 6Davenport-Moline-Rock Island, IA-IL | 36 | 73 | 4.5 | $2.3M | −0.9% | #303 of 387 |
| 7Dubuque, IA | 32 | 22 | 5.4 | $2M | +0.1% | #329 of 387 |
| 8Sioux City, IA-NE-SD | 28 | 38 | 6.9 | $1.7M | +1.0% | #348 of 387 |
Other business types in the Ames metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care62
- Auto repair shops62
- Collision repair and body shops59
- Car washes and detailing58
- Tire shops62
- Oil change and quick lube
- Gas stations67
- Insurance agencies44
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in the Ames, IA metro area?
There are 17 car washes and detailers on map listings in the Ames metro area as of September 2026. 2 of them (12%) are chain locations. The listings count car washes and detailers. Official counts show 13 businesses with payroll classed as car washes in 2023.
How much do households in the Ames, IA metro area spend on vehicle maintenance and repairs?
About $55.6M a year, or $1,116 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 17 car washes and detailers on map listings, it comes to $3.3M per location. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers. It is estimated from the incomes of the 49,840 households in the Ames metro area and national spending patterns by income.
How does the Ames, IA metro area compare with the U.S. for car washes and detailers?
The Ames metro area has 3.4 car washes and detailers per 10,000 households, 11% below the U.S. rate of 3.8. Spending per location is $3.3M, 30% above the U.S. figure of $2.5M. At the national ratio of car washes and detailers to household spending, the Ames metro area would have about 22, against 17 on map listings. There is one business with payroll in the industry for every 3,834 households, against one for every 6,523 across the U.S.
How fast is the Ames, IA metro area growing?
Population estimates put the Ames metro area at 128,090 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 49,840 households. Median household income in the Ames metro area is $73,127, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ames metro area scores 58 for car washes and detailers (upper middle), #130 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ames metro area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in the Ames metro area
Screening a site or an acquisition in the Ames metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.