County profile · Maine
Aroostook County, ME market data
How Aroostook County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 66,609
- −0.7% since 2020
- Households
- 29,932
- Median household income
- $56,700
- +37.9% vs. 2015–2019, before inflation
- Median home value
- $149,700
- Jobs located here
- 24,240
- Highest market score
- 72
- Clothing and shoe stores, #316 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Aroostook County by name and distance, and the households and spending within reach. Or open the report at the center of Aroostook County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Aroostook County has an estimated 66,609 people and 29,932 households. Between 2020 and 2025, the population of Aroostook County declined 0.7%, against +3.1% for the U.S. Median household income in Aroostook County is $56,700, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.9%, before inflation.
Relative to the U.S., household spending in Aroostook County runs highest on groceries (an index of 96, where 100 is the U.S. average, so still below it) and lowest on pets (57).
Of the business types scored in Aroostook County, clothing and shoe stores (72); real estate agents and brokers (69); and clothing, shoe and laundry businesses (69) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #316 of 2,087 scored counties.
Against the U.S., map listings per household run highest for convenience stores (3 times the U.S. rate) and lowest for dentists and orthodontists (64% below the U.S. rate).
All 56 business types in Aroostook County
Highest Groundwork market score first. Each score compares Aroostook County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 72 | #316 of 2,087 | 22 | 7.3 | $2.6M | 204 | 5 |
| Real estate agents and brokers | 69 | #242 of 2,176 | 36 | 12.0 | Index only | 240 | 11 |
| Clothing, shoes and laundry | 69 | #403 of 2,210 | 38 | 12.7 | $1.5M | 170 | 5 |
| Real estate | 65 | #372 of 2,229 | 45 | 15.0 | Index only | 242 | 24 |
| Martial arts and dance studios | 63 | #298 of 1,334 | 7 | 2.3 | $2.8M | 137 | 3 |
| Fast food and sandwich shops | 61 | #680 of 2,222 | 25 | 8.4 | $3.9M | 128 | 37 |
| Dentists and orthodontists | 59 | #593 of 1,886 | 14 | 4.7 | $2.2M | 221 | 17 |
| Home repair trades | 59 | #609 of 2,057 | 23 | 7.7 | $3.4M | 142 | 47 |
| Salons, barbers and spas | 59 | #690 of 2,385 | 84 | 28.1 | $300K | 141 | 11 |
| Chiropractors | 58 | #508 of 1,490 | 10 | 3.3 | $3M | 127 | 3 |
| Primary care and pediatrics | 58 | #561 of 1,656 | 13 | 4.3 | $2.3M | 132 | 15 |
| Pizza | 58 | #712 of 2,090 | 17 | 5.7 | $5.8M | 113 | 37 |
| Barbershops | 56 | #534 of 1,356 | 7 | 2.3 | $3.6M | 191 | Under 3 |
| HVAC and plumbing | 55 | #665 of 1,707 | 13 | 4.3 | $6.1M | 128 | 26 |
| Hair salons | 55 | #914 of 2,339 | 53 | 17.7 | $475K | 110 | 7 |
| Spas and skin care | 53 | #769 of 1,769 | 21 | 7.0 | $1.2M | 137 | 4 |
| Restaurants and cafes | 51 | #1,121 of 2,405 | 218 | 72.8 | $449K | 121 | 107 |
| Child care and preschools | 50 | #810 of 1,611 | 10 | 3.3 | $1.2M | 122 | 21 |
| Lawn, cleaning and pest control | 49 | #879 of 1,771 | 15 | 5.0 | $2.2M | 130 | 36 |
| Sit-down restaurants | 49 | #1,196 of 2,405 | 103 | 34.4 | $950K | 143 | 54 |
| Property management | 48 | #474 of 910 | 8 | 2.7 | Index only | 106 | 12 |
| Funeral homes | 47 | #794 of 1,472 | 13 | 4.3 | $405K | 60 | 7 |
| Electricians | 46 | #674 of 1,160 | 8 | 2.7 | $9.9M | 83 | 16 |
| Veterinarians | 45 | #867 of 1,485 | 7 | 2.3 | $2.2M | 82 | 6 |
| Doctors, dentists and clinics | 45 | #1,401 of 2,394 | 142 | 47.4 | $215K | 141 | 58 |
| Gyms, studios and classes | 44 | #1,353 of 2,088 | 35 | 11.7 | $552K | 83 | 6 |
| Physical therapy | 42 | #917 of 1,422 | 10 | 3.3 | $3M | 127 | 13 |
| Landscaping and lawn care | 42 | #935 of 1,493 | 13 | 4.3 | $2.5M | 86 | 22 |
| Gyms | 41 | #1,225 of 1,792 | 24 | 8.0 | $806K | 62 | 3 |
| Coffee shops and cafes | 38 | #1,464 of 2,063 | 26 | 8.7 | $3.8M | 102 | 16 |
| Convenience stores | 33 | #1,732 of 2,261 | 71 | 23.7 | $2.5M | 32 | 9 |
| Collision repair and body shops | 32 | #1,054 of 1,327 | 8 | 2.7 | $3M | 99 | 11 |
| Car washes and detailing | 32 | #1,156 of 1,451 | 11 | 3.7 | $2.2M | 88 | 6 |
| Bakeries and dessert shops | 32 | #1,558 of 1,889 | 27 | 9.0 | $3.6M | 87 | 16 |
| Pet businesses | 29 | #1,912 of 2,200 | 36 | 12.0 | $434K | 49 | 10 |
| Pet grooming and boarding | 28 | #1,238 of 1,461 | 15 | 5.0 | $1M | 41 | 4 |
| Insurance agencies | 25 | #1,938 of 2,272 | 39 | 13.0 | $1.2M | 95 | 35 |
| Grocery stores | 24 | #1,798 of 2,070 | 37 | 12.4 | $4.9M | 53 | 34 |
| Grocery and convenience stores | 22 | #2,182 of 2,402 | 123 | 41.1 | $1.5M | 43 | 43 |
| Optometrists and eye care | 21 | #1,186 of 1,302 | 12 | 4.0 | $2.5M | 81 | 10 |
| Laundromats | 20 | #711 of 785 | 11 | 3.7 | $5.2M | 41 | Under 3 |
| Tire shops | 20 | #1,387 of 1,530 | 15 | 5.0 | $1.6M | 65 | 9 |
| Gas stations | 13 | #2,303 of 2,358 | 49 | 16.4 | $1.2M | 50 | 60 |
| Auto repair shops | 12 | #2,354 of 2,378 | 86 | 28.7 | $284K | 64 | 49 |
| Auto repair and car care | 12 | #2,368 of 2,401 | 141 | 47.1 | $173K | 64 | 65 |
| Pet stores | Not scored | Not scored | 4 | 1.3 | $3.9M | 86 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.3 | $4.8M | 119 | 3 |
| Nail salons | Not scored | Not scored | 3 | 1.0 | $8.4M | 503 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.7 | $16.3M | Too few | 14 |
| Roofing and gutters | Not scored | Not scored | 2 | 0.7 | $39.7M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Aroostook County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.4M | $815 | 85 |
| Gasoline and other fuels | $58.6M | $1,958 | 75 |
| Food away from home | $97.8M | $3,269 | 80 |
| Groceries | $180.9M | $6,045 | 96 |
| Personal care products and services | $25.2M | $842 | 84 |
| Child care and other personal services | $12.2M | $409 | 70 |
| Memberships, classes and admissions | $19.3M | $646 | 66 |
| Medical and dental services | $30.5M | $1,018 | 79 |
| Pets | $15.6M | $522 | 57 |
| Clothing, shoes and related services | $57M | $1,904 | 93 |
| Vehicle insurance | $46.3M | $1,546 | 79 |
| Home repairs, maintenance and insurance | $79.3M | $2,651 | 88 |
| Lawn care, cleaning and other household services | $32.7M | $1,091 | 77 |
| Rent and homeowner costs | $471.3M | $15,744 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Aroostook County
- Population, 2025 estimate
- 66,609−0.7% since 2020
- Households
- 29,932
- Median age
- 48.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 6,671 sq. mi.
- People per square mile
- 10
- Median household income
- $56,700+37.9% vs. 2015–2019, before inflation
- Average household income
- $77,175
- Median home value
- $149,700
- Jobs located here
- 24,240
- Daytime population
- 64,574Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Aroostook County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Aroostook County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maine 8
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- Penobscot County, ME154,710 people
- Washington County, ME31,331 people
- Somerset County, ME50,959 people
- Hancock County, ME56,460 people
- Waldo County, ME40,192 people
- Franklin County, ME30,413 people
- Kennebec County, ME126,808 people
Questions
How fast is Aroostook County, ME growing?
Population estimates put Aroostook County at 66,609 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 29,932 households. Median household income rose 37.9% from the 2015–2019 survey, before inflation.
How much do households in Aroostook County, ME spend?
Households in Aroostook County spend about $471.3M a year on rent and homeowner costs, $180.9M on groceries and $97.8M on food away from home. Set against the U.S., households in Aroostook County spend the most on groceries (an index of 96, where 100 is the U.S. average, so still below it) and the least on pets (57).
Which business types have the highest market scores in Aroostook County, ME?
The highest Groundwork market scores in Aroostook County are for clothing and shoe stores (72); real estate agents and brokers (69); and clothing, shoe and laundry businesses (69). Aroostook County ranks #316 of 2,087 scored counties for clothing and shoe stores.
How does Aroostook County, ME compare with the U.S.?
The median household income in Aroostook County is $56,700 a year, 30% below the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $149,700, against $332,700 for the U.S. For its number of households, Aroostook County has the most map listings, relative to the U.S., for convenience stores (3 times the U.S. rate) and the fewest for dentists and orthodontists (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Aroostook County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Aroostook County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Aroostook County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Aroostook County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.