County profile · Maine
Hancock County, ME market data
How Hancock County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 57,171
- +3.0% since 2020
- Households
- 25,572
- Median household income
- $72,744
- +27.2% vs. 2015–2019, before inflation
- Median home value
- $310,400
- Jobs located here
- 21,140
- Highest market score
- 76
- Nail salons, #70 of 1,328 scored counties
A site report maps the competitors on map listings around any address in Hancock County by name and distance, and the households and spending within reach. Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hancock County has an estimated 57,171 people and 25,572 households. Population estimates show Hancock County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Hancock County is $72,744, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
Relative to the U.S., household spending in Hancock County runs highest on clothing, shoes and related services (an index of 104, where 100 is the U.S. average) and lowest on pets (67).
Of the business types scored in Hancock County, nail salons (76), roofing and gutter companies (68) and car washes and detailers (66) have the highest Groundwork market scores. For nail salons, that ranks #70 of 1,328 scored counties.
Against the U.S., map listings per household run highest for grocery and convenience stores (2.7 times the U.S. rate) and lowest for insurance agencies (60% below the U.S. rate).
All 56 business types in Hancock County
Highest Groundwork market score first. Each score compares Hancock County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 76 | #70 of 1,328 | 6 | 2.3 | $4M | 242 | Under 3 |
| Roofing and gutters | 68 | #184 of 1,177 | 7 | 2.7 | $10.9M | 129 | 5 |
| Car washes and detailing | 66 | #313 of 1,451 | 6 | 2.3 | $3.7M | 148 | Under 3 |
| Barbershops | 64 | #367 of 1,356 | 10 | 3.9 | $2.4M | 129 | Under 3 |
| Insurance agencies | 63 | #681 of 2,272 | 16 | 6.3 | $2.6M | 205 | 20 |
| HVAC and plumbing | 62 | #411 of 1,707 | 12 | 4.7 | $6.4M | 134 | 32 |
| Collision repair and body shops | 61 | #401 of 1,327 | 5 | 2.0 | $4.5M | 145 | 7 |
| Tire shops | 61 | #487 of 1,530 | 7 | 2.7 | $3.2M | 128 | 4 |
| Fast food and sandwich shops | 61 | #678 of 2,222 | 24 | 9.4 | $4M | 130 | 55 |
| Chiropractors | 60 | #460 of 1,490 | 11 | 4.3 | $2.6M | 111 | 6 |
| Child care and preschools | 59 | #569 of 1,611 | 12 | 4.7 | $1.1M | 108 | 18 |
| Spas and skin care | 57 | #634 of 1,769 | 26 | 10.2 | $935K | 107 | 4 |
| Clothing and shoe stores | 57 | #786 of 2,087 | 36 | 14.1 | $1.5M | 119 | 20 |
| Primary care and pediatrics | 56 | #661 of 1,656 | 19 | 7.4 | $1.5M | 86 | 17 |
| Pizza | 56 | #784 of 2,090 | 18 | 7.0 | $5.3M | 104 | 55 |
| Real estate agents and brokers | 54 | #832 of 2,176 | 55 | 21.5 | Index only | 147 | 31 |
| Salons, barbers and spas | 54 | #946 of 2,385 | 99 | 38.7 | $245K | 115 | 21 |
| Real estate | 53 | #926 of 2,229 | 67 | 26.2 | Index only | 152 | 57 |
| Hair salons | 52 | #1,073 of 2,339 | 55 | 21.5 | $442K | 103 | 16 |
| Convenience stores | 50 | #1,144 of 2,261 | 40 | 15.6 | $4.2M | 53 | 9 |
| Home repair trades | 49 | #1,073 of 2,057 | 33 | 12.9 | $2.3M | 95 | 75 |
| Clothing, shoes and laundry | 49 | #1,176 of 2,210 | 66 | 25.8 | $826K | 94 | 23 |
| Optometrists and eye care | 48 | #728 of 1,302 | 9 | 3.5 | $3.2M | 103 | 6 |
| Dentists and orthodontists | 48 | #1,001 of 1,886 | 23 | 9.0 | $1.3M | 129 | 23 |
| Laundromats | 47 | #417 of 785 | 5 | 2.0 | $10.9M | 87 | 3 |
| Gyms | 47 | #1,027 of 1,792 | 19 | 7.4 | $1.1M | 84 | 10 |
| Property management | 46 | #514 of 910 | 8 | 3.1 | Index only | 99 | 22 |
| House cleaning | 45 | #512 of 847 | 5 | 2.0 | $6.2M | 97 | 16 |
| Doctors, dentists and clinics | 43 | #1,539 of 2,394 | 183 | 71.6 | $159K | 104 | 67 |
| Pet grooming and boarding | 42 | #908 of 1,461 | 7 | 2.7 | $2.2M | 87 | 7 |
| Grocery stores | 34 | #1,552 of 2,070 | 38 | 14.9 | $4.4M | 47 | 29 |
| Martial arts and dance studios | 33 | #1,080 of 1,334 | 15 | 5.9 | $1.4M | 69 | 11 |
| Gas stations | 32 | #1,898 of 2,358 | 38 | 14.9 | $1.4M | 58 | 35 |
| Grocery and convenience stores | 32 | #1,913 of 2,402 | 130 | 50.8 | $1.3M | 38 | 38 |
| Electricians | 31 | #979 of 1,160 | 14 | 5.5 | $5.4M | 45 | 38 |
| Physical therapy | 31 | #1,187 of 1,422 | 17 | 6.6 | $1.7M | 71 | 15 |
| Gyms, studios and classes | 31 | #1,767 of 2,088 | 50 | 19.6 | $416K | 63 | 21 |
| Auto repair and car care | 31 | #1,995 of 2,401 | 103 | 40.3 | $217K | 81 | 47 |
| Pet stores | 28 | #804 of 974 | 5 | 2.0 | $3.1M | 68 | 3 |
| Yoga, Pilates and fitness studios | 27 | #725 of 777 | 16 | 6.3 | $1.3M | 32 | 10 |
| Restaurants and cafes | 27 | #2,144 of 2,405 | 459 | 179.5 | $208K | 56 | 209 |
| Sit-down restaurants | 27 | #2,165 of 2,405 | 246 | 96.2 | $388K | 58 | 114 |
| Coffee shops and cafes | 26 | #1,870 of 2,063 | 61 | 23.9 | $1.6M | 42 | 39 |
| Auto repair shops | 26 | #2,140 of 2,378 | 67 | 26.2 | $334K | 75 | 40 |
| Bakeries and dessert shops | 25 | #1,748 of 1,889 | 59 | 23.1 | $1.6M | 39 | 44 |
| Lawn, cleaning and pest control | 24 | #1,686 of 1,771 | 29 | 11.3 | $1.1M | 64 | 97 |
| Landscaping and lawn care | 22 | #1,428 of 1,493 | 21 | 8.2 | $1.5M | 51 | 81 |
| Pet businesses | 21 | #2,092 of 2,200 | 32 | 12.5 | $483K | 55 | 23 |
| Veterinarians | 18 | #1,403 of 1,485 | 14 | 5.5 | $1.1M | 41 | 13 |
| Funeral homes | Not scored | Not scored | 4 | 1.6 | $1.1M | 160 | 4 |
| Pest control | Not scored | Not scored | 3 | 1.2 | $10.4M | 101 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $27.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.8 | $11.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $29.1M | Too few | Under 3 |
Household spending in Hancock County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.3M | $874 | 91 |
| Gasoline and other fuels | $52.4M | $2,048 | 79 |
| Food away from home | $95.4M | $3,730 | 92 |
| Groceries | $166.9M | $6,527 | 103 |
| Personal care products and services | $24.3M | $950 | 95 |
| Child care and other personal services | $13M | $507 | 87 |
| Memberships, classes and admissions | $20.8M | $813 | 83 |
| Medical and dental services | $29.1M | $1,138 | 88 |
| Pets | $15.5M | $605 | 67 |
| Clothing, shoes and related services | $54.5M | $2,132 | 104 |
| Vehicle insurance | $41.3M | $1,614 | 82 |
| Home repairs, maintenance and insurance | $76.2M | $2,981 | 99 |
| Lawn care, cleaning and other household services | $31.1M | $1,217 | 86 |
| Rent and homeowner costs | $441.8M | $17,276 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hancock County
- Population, 2025 estimate
- 57,171+3.0% since 2020
- Households
- 25,572
- Median age
- 47.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.8
- Land area
- 1,587 sq. mi.
- People per square mile
- 36
- Median household income
- $72,744+27.2% vs. 2015–2019, before inflation
- Average household income
- $97,123
- Median home value
- $310,400
- Jobs located here
- 21,140
- Daytime population
- 54,670Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hancock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maine 8
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- Penobscot County, ME154,710 people
- Knox County, ME41,003 people
- Washington County, ME31,331 people
- Lincoln County, ME36,099 people
- Kennebec County, ME126,808 people
- Somerset County, ME50,959 people
- Piscataquis County, ME17,263 people
Questions
How fast is Hancock County, ME growing?
Population estimates put Hancock County at 57,171 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 25,572 households. Median household income rose 27.2% from the 2015–2019 survey, before inflation.
How much do households in Hancock County, ME spend?
Households in Hancock County spend about $441.8M a year on rent and homeowner costs, $166.9M on groceries and $95.4M on food away from home. Set against the U.S., households in Hancock County spend the most on clothing, shoes and related services (an index of 104, where 100 is the U.S. average) and the least on pets (67).
Which business types have the highest market scores in Hancock County, ME?
The highest Groundwork market scores in Hancock County are for nail salons (76), roofing and gutter companies (68) and car washes and detailers (66). Hancock County ranks #70 of 1,328 scored counties for nail salons.
How does Hancock County, ME compare with the U.S.?
The median household income in Hancock County is $72,744 a year, 10% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $310,400, against $332,700 for the U.S. For its number of households, Hancock County has the most map listings, relative to the U.S., for grocery and convenience stores (2.7 times the U.S. rate) and the fewest for insurance agencies (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Hancock County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hancock County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hancock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.