County profile · Maine
Washington County, ME market data
How Washington County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 31,334
- +0.8% since 2020
- Households
- 14,187
- Median household income
- $56,024
- +35.5% vs. 2015–2019, before inflation
- Median home value
- $161,800
- Jobs located here
- 9,559
- Highest market score
- 76
- Real estate agents and brokers, #68 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Washington County by name and distance, and the households and spending within reach. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Washington County has an estimated 31,334 people and 14,187 households. Between 2020 and 2025, the population of Washington County grew 0.8%, slower than the U.S. (+3.1%). Median household income in Washington County is $56,024, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.5%, before inflation.
Relative to the U.S., household spending in Washington County runs highest on groceries (an index of 95, where 100 is the U.S. average, so still below it) and lowest on pets (57).
Of the business types scored in Washington County, real estate agents and brokers (76), real estate businesses (75) and clothing and shoe stores (71) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #68 of 2,176 scored counties.
Against the U.S., map listings per household run highest for convenience stores (3.1 times the U.S. rate) and lowest for real estate agents and brokers (70% below the U.S. rate).
All 56 business types in Washington County
Highest Groundwork market score first. Each score compares Washington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 76 | #68 of 2,176 | 13 | 9.2 | Index only | 313 | 5 |
| Real estate | 75 | #102 of 2,229 | 17 | 12.0 | Index only | 302 | 8 |
| Clothing and shoe stores | 71 | #339 of 2,087 | 9 | 6.3 | $3M | 235 | Under 3 |
| Clothing, shoes and laundry | 70 | #370 of 2,210 | 14 | 9.9 | $1.9M | 218 | Under 3 |
| Insurance agencies | 69 | #484 of 2,272 | 5 | 3.5 | $4.5M | 356 | 6 |
| Primary care and pediatrics | 62 | #462 of 1,656 | 6 | 4.2 | $2.4M | 134 | 7 |
| Pizza | 62 | #574 of 2,090 | 7 | 4.9 | $6.6M | 129 | 20 |
| Fast food and sandwich shops | 61 | #683 of 2,222 | 12 | 8.5 | $3.8M | 126 | 20 |
| Home repair trades | 60 | #573 of 2,057 | 13 | 9.2 | $2.9M | 118 | 19 |
| HVAC and plumbing | 59 | #517 of 1,707 | 6 | 4.2 | $6.2M | 131 | 12 |
| Lawn, cleaning and pest control | 58 | #548 of 1,771 | 7 | 4.9 | $2.2M | 131 | 12 |
| Doctors, dentists and clinics | 58 | #816 of 2,394 | 47 | 33.1 | $305K | 200 | 24 |
| Landscaping and lawn care | 55 | #576 of 1,493 | 5 | 3.5 | $3.1M | 105 | 8 |
| Gyms, studios and classes | 53 | #904 of 2,088 | 14 | 9.9 | $648K | 98 | 3 |
| Salons, barbers and spas | 52 | #1,037 of 2,385 | 40 | 28.2 | $296K | 139 | Under 3 |
| Hair salons | 49 | #1,223 of 2,339 | 24 | 16.9 | $493K | 115 | Under 3 |
| Barbershops | 47 | #767 of 1,356 | 5 | 3.5 | $2.4M | 126 | Under 3 |
| Spas and skin care | 45 | #1,049 of 1,769 | 10 | 7.0 | $1.2M | 135 | Under 3 |
| Bakeries and dessert shops | 37 | #1,420 of 1,889 | 20 | 14.1 | $2.3M | 55 | 3 |
| Coffee shops and cafes | 37 | #1,539 of 2,063 | 24 | 16.9 | $1.9M | 52 | 3 |
| Sit-down restaurants | 36 | #1,792 of 2,405 | 64 | 45.1 | $718K | 108 | 29 |
| Veterinarians | 34 | #1,121 of 1,485 | 5 | 3.5 | $1.5M | 54 | 3 |
| Restaurants and cafes | 34 | #1,881 of 2,405 | 150 | 105.7 | $307K | 83 | 52 |
| Physical therapy | 33 | #1,145 of 1,422 | 7 | 4.9 | $2M | 85 | 6 |
| Auto repair and car care | 32 | #1,963 of 2,401 | 59 | 41.6 | $200K | 75 | 19 |
| Child care and preschools | 31 | #1,314 of 1,611 | 10 | 7.0 | $581K | 58 | 10 |
| Convenience stores | 31 | #1,788 of 2,261 | 35 | 24.7 | $2.4M | 31 | Under 3 |
| Pet businesses | 25 | #2,024 of 2,200 | 23 | 16.2 | $319K | 36 | 6 |
| Grocery and convenience stores | 25 | #2,121 of 2,402 | 77 | 54.3 | $1.1M | 33 | 16 |
| Grocery stores | 23 | #1,829 of 2,070 | 22 | 15.5 | $3.9M | 42 | 16 |
| Auto repair shops | 23 | #2,195 of 2,378 | 37 | 26.1 | $319K | 72 | 18 |
| Gyms | 22 | #1,644 of 1,792 | 13 | 9.2 | $698K | 54 | Under 3 |
| Pet grooming and boarding | 21 | #1,352 of 1,461 | 8 | 5.6 | $918K | 36 | 3 |
| Gas stations | 14 | #2,298 of 2,358 | 32 | 22.6 | $888K | 37 | 26 |
| Funeral homes | Not scored | Not scored | 4 | 2.8 | $590K | 87 | 4 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.8 | $9.3M | 110 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.1 | $3.9M | 156 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 2.1 | $4.8M | 485 | 3 |
| Electricians | Not scored | Not scored | 3 | 2.1 | $12.4M | 103 | 7 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.1 | $4.8M | 152 | 3 |
| Property management | Not scored | Not scored | 3 | 2.1 | Index only | 133 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.4 | $7.2M | Too few | 5 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.4 | $5.9M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $13.4M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.4 | $5.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $15.3M | Too few | 4 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.7 | $9.1M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $11.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $15.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.7 | $7.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Washington County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.8M | $833 | 87 |
| Gasoline and other fuels | $28.4M | $2,003 | 77 |
| Food away from home | $46M | $3,241 | 80 |
| Groceries | $85.2M | $6,008 | 95 |
| Personal care products and services | $11.8M | $834 | 83 |
| Child care and other personal services | $5.8M | $409 | 70 |
| Memberships, classes and admissions | $9.1M | $640 | 65 |
| Medical and dental services | $14.3M | $1,010 | 78 |
| Pets | $7.3M | $518 | 57 |
| Clothing, shoes and related services | $26.8M | $1,891 | 92 |
| Vehicle insurance | $22.4M | $1,577 | 81 |
| Home repairs, maintenance and insurance | $37.3M | $2,627 | 87 |
| Lawn care, cleaning and other household services | $15.3M | $1,081 | 76 |
| Rent and homeowner costs | $222.1M | $15,653 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Washington County
- Population, 2025 estimate
- 31,334+0.8% since 2020
- Households
- 14,187
- Median age
- 48.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.8
- Land area
- 2,563 sq. mi.
- People per square mile
- 12
- Median household income
- $56,024+35.5% vs. 2015–2019, before inflation
- Average household income
- $74,471
- Median home value
- $161,800
- Jobs located here
- 9,559
- Daytime population
- 29,732Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maine 8
- Hancock County, ME56,460 people
- Penobscot County, ME154,710 people
- Waldo County, ME40,192 people
- Piscataquis County, ME17,263 people
- Knox County, ME41,003 people
- Somerset County, ME50,959 people
- Kennebec County, ME126,808 people
- Lincoln County, ME36,099 people
Questions
How fast is Washington County, ME growing?
Population estimates put Washington County at 31,334 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 14,187 households. Median household income rose 35.5% from the 2015–2019 survey, before inflation.
How much do households in Washington County, ME spend?
Households in Washington County spend about $222.1M a year on rent and homeowner costs, $85.2M on groceries and $46M on food away from home. Set against the U.S., households in Washington County spend the most on groceries (an index of 95, where 100 is the U.S. average, so still below it) and the least on pets (57).
Which business types have the highest market scores in Washington County, ME?
The highest Groundwork market scores in Washington County are for real estate agents and brokers (76), real estate businesses (75) and clothing and shoe stores (71). Washington County ranks #68 of 2,176 scored counties for real estate agents and brokers.
How does Washington County, ME compare with the U.S.?
The median household income in Washington County is $56,024 a year, 31% below the U.S. median of $80,734. The population rose 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $161,800, against $332,700 for the U.S. For its number of households, Washington County has the most map listings, relative to the U.S., for convenience stores (3.1 times the U.S. rate) and the fewest for real estate agents and brokers (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Washington County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maine · Every U.S. market · How we measure
Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.