County profile · Kentucky
Bath County, KY market data
Population, household spending and competition for 56 business types in Bath County, each scored against other counties.
- Population, 2025
- 13,176
- +3.6% since 2020
- Households
- 4,698
- Median household income
- $56,541
- +25.9% vs. 2015–2019, before inflation
- Median home value
- $129,800
- Jobs located here
- 2,061
- Highest market score
- 76
- Restaurants and cafes, #214 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Bath County by name and distance, and the households and spending within reach. Or open the report at the center of Bath County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 13,176 people live in Bath County, in 4,698 households. Between 2020 and 2025, the population of Bath County grew 3.6%, faster than the U.S. (+3.1%). The median household income in Bath County is $56,541 a year, 30% below the U.S. median of $80,734. That rose 25.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Bath County spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
The highest Groundwork market scores in Bath County are for restaurants and cafes (76), sit-down restaurants (74) and auto repair and car care businesses (71). Bath County ranks #214 of 2,405 scored counties for restaurants and cafes.
Bath County is part of the Mount Sterling area. For its number of households, Bath County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for medical and dental practices (70% below the U.S. rate).
All 56 business types in Bath County
Highest Groundwork market score first. Each score compares Bath County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 76 | #214 of 2,405 | 21 | 44.7 | $725K | 196 | 11 |
| Sit-down restaurants | 74 | #264 of 2,405 | 14 | 29.8 | $1.1M | 164 | 3 |
| Auto repair and car care | 71 | #334 of 2,401 | 12 | 25.5 | $377K | 140 | Under 3 |
| Salons, barbers and spas | 65 | #450 of 2,385 | 9 | 19.2 | $404K | 190 | Under 3 |
| Doctors, dentists and clinics | 65 | #520 of 2,394 | 12 | 25.5 | $380K | 249 | Under 3 |
| Hair salons | 62 | #574 of 2,339 | 6 | 12.8 | $606K | 141 | Under 3 |
| Auto repair shops | 61 | #692 of 2,378 | 9 | 19.2 | $503K | 113 | Under 3 |
| Gas stations | 53 | #1,051 of 2,358 | 11 | 23.4 | $1.4M | 57 | 5 |
| Grocery and convenience stores | 35 | #1,795 of 2,402 | 13 | 27.7 | $2M | 59 | Under 3 |
| Convenience stores | 33 | #1,725 of 2,261 | 7 | 14.9 | $3.7M | 47 | Under 3 |
| Grocery stores | 32 | #1,602 of 2,070 | 5 | 10.6 | $5.2M | 55 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 8.5 | $3.8M | 125 | 8 |
| Funeral homes | Not scored | Not scored | 3 | 6.4 | $224K | 33 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 6.4 | $3.8M | 158 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 6.4 | $1.2M | 134 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 6.4 | $5.1M | 100 | 8 |
| Real estate | Not scored | Not scored | 3 | 6.4 | Index only | 487 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 6.4 | Index only | 387 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 4.3 | $1.8M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 4.3 | $3.9M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 2 | 4.3 | $3.9M | Too few | Under 3 |
| Insurance agencies | Not scored | Not scored | 2 | 4.3 | $6.4M | Too few | 5 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 4.3 | $2.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 4.3 | $5.8M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.1 | $4.5M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.1 | $1.7M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 1 | 2.1 | $15.2M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.1 | $4.5M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.1 | $4.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.1 | $11.5M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 2.1 | $2.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.1 | $2.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.1 | $4.6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.1 | $3.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.1 | $4.6M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 2.1 | $3.6M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.1 | $4.5M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.1 | $3.5M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Bath County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.5M | $963 | 101 |
| Gasoline and other fuels | $14.9M | $3,179 | 122 |
| Food away from home | $15.2M | $3,241 | 80 |
| Groceries | $25.8M | $5,488 | 87 |
| Personal care products and services | $3.6M | $774 | 77 |
| Child care and other personal services | $1.7M | $364 | 63 |
| Memberships, classes and admissions | $2.6M | $561 | 57 |
| Medical and dental services | $4.6M | $971 | 75 |
| Pets | $3.5M | $754 | 83 |
| Clothing, shoes and related services | $7.7M | $1,648 | 80 |
| Vehicle insurance | $12.7M | $2,710 | 138 |
| Home repairs, maintenance and insurance | $11.5M | $2,453 | 81 |
| Lawn care, cleaning and other household services | $6M | $1,288 | 91 |
| Rent and homeowner costs | $63.3M | $13,465 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Bath County
- Population, 2025 estimate
- 13,176+3.6% since 2020
- Households
- 4,698
- Median age
- 39.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 278 sq. mi.
- People per square mile
- 46
- Median household income
- $56,541+25.9% vs. 2015–2019, before inflation
- Average household income
- $84,425
- Median home value
- $129,800
- Jobs located here
- 2,061
- Daytime population
- 10,042Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bath County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Bath County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Montgomery County, KY28,395 people
- Menifee County, KY6,230 people
- Rowan County, KY24,578 people
- Fleming County, KY15,323 people
- Nicholas County, KY7,708 people
- Powell County, KY13,038 people
- Clark County, KY37,192 people
- Bourbon County, KY20,240 people
Questions
How fast is Bath County, KY growing?
Population estimates put Bath County at 13,176 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 4,698 households. Against the 2015–2019 survey, median household income rose 25.9%, before inflation.
How much do households in Bath County, KY spend?
Households in Bath County spend about $63.3M a year on rent and homeowner costs, $25.8M on groceries and $15.2M on food away from home. Relative to the U.S., household spending in Bath County runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Which business types have the highest market scores in Bath County, KY?
Of the business types scored in Bath County, restaurants and cafes (76), sit-down restaurants (74) and auto repair and car care businesses (71) have the highest Groundwork market scores. For restaurants and cafes, that ranks #214 of 2,405 scored counties.
How does Bath County, KY compare with the U.S.?
Median household income in Bath County is $56,541, 30% below the U.S. median of $80,734. The population rose 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $129,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for medical and dental practices (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 11 of the 56 business types have a score in Bath County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bath County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Bath County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bath County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.