County profile · Kentucky
Bourbon County, KY market data
Population, household spending and competition for 56 business types in Bourbon County, each scored against other counties.
- Population, 2025
- 20,243
- −0.3% since 2020
- Households
- 8,134
- Median household income
- $61,354
- +23.6% vs. 2015–2019, before inflation
- Median home value
- $229,300
- Jobs located here
- 7,355
- Highest market score
- 67
- Insurance agencies, #539 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Bourbon County by name and distance, and the households and spending within reach. Or open the report at the center of Bourbon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,243 people live in Bourbon County, in 8,134 households. Population estimates put the population change in Bourbon County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. The median household income in Bourbon County is $61,354 a year, 24% below the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Bourbon County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
The highest Groundwork market scores in Bourbon County are for insurance agencies (67); grocery and convenience stores (62); and lawn care, cleaning and pest control companies (61). Bourbon County ranks #539 of 2,272 scored counties for insurance agencies.
Bourbon County is part of the Lexington-Fayette metro area. For its number of households, Bourbon County has the most map listings, relative to the U.S., for pizza places (69% above the U.S. rate) and the fewest for real estate agents and brokers (44% below the U.S. rate).
All 56 business types in Bourbon County
Highest Groundwork market score first. Each score compares Bourbon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 67 | #539 of 2,272 | 7 | 8.6 | $2.9M | 231 | 7 |
| Grocery and convenience stores | 62 | #693 of 2,402 | 10 | 12.3 | $4.6M | 137 | Under 3 |
| Lawn, cleaning and pest control | 61 | #452 of 1,771 | 5 | 6.1 | $2.2M | 132 | 11 |
| Gyms, studios and classes | 59 | #616 of 2,088 | 5 | 6.1 | $1M | 155 | 3 |
| Convenience stores | 58 | #818 of 2,261 | 5 | 6.1 | $9.3M | 118 | Under 3 |
| Auto repair shops | 57 | #859 of 2,378 | 15 | 18.4 | $486K | 109 | 4 |
| Home repair trades | 56 | #726 of 2,057 | 7 | 8.6 | $3.1M | 126 | 13 |
| Gas stations | 55 | #954 of 2,358 | 12 | 14.8 | $2M | 83 | 7 |
| Clothing and shoe stores | 53 | #917 of 2,087 | 7 | 8.6 | $2M | 159 | Under 3 |
| Auto repair and car care | 53 | #1,090 of 2,401 | 27 | 33.2 | $270K | 101 | 7 |
| Sit-down restaurants | 49 | #1,229 of 2,405 | 39 | 47.9 | $720K | 108 | 11 |
| Restaurants and cafes | 49 | #1,235 of 2,405 | 74 | 91.0 | $379K | 102 | 26 |
| Real estate agents and brokers | 46 | #1,268 of 2,176 | 14 | 17.2 | Index only | 151 | Under 3 |
| Real estate | 44 | #1,386 of 2,229 | 18 | 22.1 | Index only | 148 | Under 3 |
| Clothing, shoes and laundry | 43 | #1,368 of 2,210 | 13 | 16.0 | $1.1M | 124 | Under 3 |
| Hair salons | 43 | #1,508 of 2,339 | 14 | 17.2 | $478K | 111 | Under 3 |
| Primary care and pediatrics | 41 | #1,124 of 1,656 | 6 | 7.4 | $1.4M | 78 | 6 |
| HVAC and plumbing | 41 | #1,160 of 1,707 | 5 | 6.1 | $4.3M | 90 | 8 |
| Salons, barbers and spas | 40 | #1,710 of 2,385 | 26 | 32.0 | $257K | 121 | Under 3 |
| Coffee shops and cafes | 35 | #1,575 of 2,063 | 8 | 9.8 | $3.5M | 95 | Under 3 |
| Doctors, dentists and clinics | 34 | #1,931 of 2,394 | 55 | 67.6 | $152K | 100 | 18 |
| Fast food and sandwich shops | 30 | #1,852 of 2,222 | 15 | 18.4 | $1.9M | 61 | 15 |
| Dentists and orthodontists | 29 | #1,669 of 1,886 | 11 | 13.5 | $760K | 77 | 5 |
| Pizza | 29 | #1,828 of 2,090 | 11 | 13.5 | $2.6M | 50 | 15 |
| Pet businesses | 26 | #1,981 of 2,200 | 12 | 14.8 | $550K | 63 | 11 |
| Barbershops | 23 | #1,189 of 1,356 | 5 | 6.1 | $1.3M | 71 | Under 3 |
| Chiropractors | 22 | #1,402 of 1,490 | 5 | 6.1 | $1.7M | 70 | Under 3 |
| Veterinarians | 14 | #1,446 of 1,485 | 9 | 11.1 | $733K | 27 | 11 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.9 | $7M | 169 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 4.9 | $822K | 82 | 6 |
| Grocery stores | Not scored | Not scored | 4 | 4.9 | $11.6M | 125 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.9 | $2.8M | 94 | 7 |
| Property management | Not scored | Not scored | 4 | 4.9 | Index only | 52 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 4.9 | $1.7M | 191 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.7 | $2.4M | 97 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.7 | $410K | 60 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 3.7 | $1.7M | 132 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.7 | $2.2M | 133 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.7 | $2.4M | 97 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.5 | $10.7M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 2.5 | $7.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.5 | $2.6M | Too few | 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.5 | $4.2M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.5 | $3.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.5 | $4.2M | Too few | 7 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $11.1M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $7.3M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Bourbon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.3M | $897 | 94 |
| Gasoline and other fuels | $23.8M | $2,930 | 113 |
| Food away from home | $28.1M | $3,450 | 85 |
| Groceries | $46.3M | $5,694 | 90 |
| Personal care products and services | $6.7M | $822 | 82 |
| Child care and other personal services | $3.3M | $404 | 70 |
| Memberships, classes and admissions | $5.1M | $632 | 64 |
| Medical and dental services | $8.4M | $1,028 | 80 |
| Pets | $6.6M | $811 | 89 |
| Clothing, shoes and related services | $14.1M | $1,740 | 85 |
| Vehicle insurance | $20.3M | $2,491 | 127 |
| Home repairs, maintenance and insurance | $21.5M | $2,640 | 87 |
| Lawn care, cleaning and other household services | $11.1M | $1,360 | 96 |
| Rent and homeowner costs | $115.1M | $14,154 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Bourbon County
- Population, 2025 estimate
- 20,243−0.3% since 2020
- Households
- 8,134
- Median age
- 41.5
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 290 sq. mi.
- People per square mile
- 70
- Median household income
- $61,354+23.6% vs. 2015–2019, before inflation
- Average household income
- $82,564
- Median home value
- $229,300
- Jobs located here
- 7,355
- Daytime population
- 18,072Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bourbon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Bourbon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Nicholas County, KY7,708 people
- Harrison County, KY19,140 people
- Clark County, KY37,192 people
- Scott County, KY59,536 people
- Fayette County, KY323,725 people
- Montgomery County, KY28,395 people
- Robertson County, KY2,283 people
- Bath County, KY12,851 people
Questions
How fast is Bourbon County, KY growing?
Population estimates put Bourbon County at 20,243 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,134 households. Against the 2015–2019 survey, median household income rose 23.6%, before inflation.
How much do households in Bourbon County, KY spend?
Households in Bourbon County spend about $115.1M a year on rent and homeowner costs, $46.3M on groceries and $28.1M on food away from home. Relative to the U.S., household spending in Bourbon County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Which business types have the highest market scores in Bourbon County, KY?
Of the business types scored in Bourbon County, insurance agencies (67); grocery and convenience stores (62); and lawn care, cleaning and pest control companies (61) have the highest Groundwork market scores. For insurance agencies, that ranks #539 of 2,272 scored counties.
How does Bourbon County, KY compare with the U.S.?
Median household income in Bourbon County is $61,354, 24% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $229,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (69% above the U.S. rate) and lowest for real estate agents and brokers (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Bourbon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bourbon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Bourbon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bourbon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.