County profile · Kentucky
Henderson County, KY market data
Population, household spending and competition for 56 business types in Henderson County, each scored against other counties.
- Population, 2025
- 44,255
- −0.9% since 2020
- Households
- 18,522
- Median household income
- $58,851
- +20.3% vs. 2015–2019, before inflation
- Median home value
- $171,900
- Jobs located here
- 18,213
- Highest market score
- 65
- Bakeries and dessert shops, #381 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Henderson County by name and distance, and the households and spending within reach. Or open the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 44,255 people live in Henderson County, in 18,522 households. Population estimates show Henderson County declined 0.9% from 2020 to 2025, against +3.1% for the U.S. The median household income in Henderson County is $58,851 a year, 27% below the U.S. median of $80,734. That rose 20.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Henderson County spend the most on vehicle insurance (an index of 119, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in Henderson County are for bakeries and dessert shops (65), coffee shops and cafes (62) and pet businesses (61). Henderson County ranks #381 of 1,889 scored counties for bakeries and dessert shops.
Henderson County is part of the Henderson area. For its number of households, Henderson County has the most map listings, relative to the U.S., for pizza places (75% above the U.S. rate) and the fewest for real estate businesses (54% below the U.S. rate).
All 56 business types in Henderson County
Highest Groundwork market score first. Each score compares Henderson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 65 | #381 of 1,889 | 7 | 3.8 | $8.7M | 210 | 5 |
| Coffee shops and cafes | 62 | #524 of 2,063 | 10 | 5.4 | $6.1M | 165 | 5 |
| Pet businesses | 61 | #614 of 2,200 | 17 | 9.2 | $845K | 96 | 5 |
| Child care and preschools | 56 | #646 of 1,611 | 5 | 2.7 | $1.3M | 132 | 9 |
| Pet grooming and boarding | 52 | #671 of 1,461 | 5 | 2.7 | $2.9M | 113 | Under 3 |
| Nail salons | 50 | #687 of 1,328 | 5 | 2.7 | $2.9M | 175 | Under 3 |
| Gas stations | 50 | #1,149 of 2,358 | 20 | 10.8 | $2.5M | 106 | 21 |
| Gyms | 49 | #945 of 1,792 | 8 | 4.3 | $1.3M | 101 | 4 |
| Real estate | 49 | #1,123 of 2,229 | 33 | 17.8 | Index only | 178 | 19 |
| Real estate agents and brokers | 48 | #1,141 of 2,176 | 27 | 14.6 | Index only | 172 | 12 |
| House cleaning | 47 | #487 of 847 | 5 | 2.7 | $4.9M | 76 | 3 |
| Dentists and orthodontists | 47 | #1,030 of 1,886 | 12 | 6.5 | $1.5M | 157 | 13 |
| Clothing and shoe stores | 46 | #1,179 of 2,087 | 19 | 10.3 | $1.6M | 128 | 9 |
| Clothing, shoes and laundry | 46 | #1,267 of 2,210 | 27 | 14.6 | $1.1M | 130 | 9 |
| Grocery and convenience stores | 45 | #1,391 of 2,402 | 39 | 21.1 | $2.6M | 78 | 10 |
| Tire shops | 44 | #922 of 1,530 | 6 | 3.2 | $2.6M | 102 | 3 |
| Convenience stores | 44 | #1,338 of 2,261 | 22 | 11.9 | $4.7M | 60 | 3 |
| Restaurants and cafes | 44 | #1,433 of 2,405 | 147 | 79.4 | $415K | 112 | 75 |
| Auto repair shops | 44 | #1,465 of 2,378 | 33 | 17.8 | $464K | 104 | 16 |
| Salons, barbers and spas | 44 | #1,517 of 2,385 | 61 | 32.9 | $240K | 113 | 9 |
| Auto repair and car care | 43 | #1,499 of 2,401 | 58 | 31.3 | $264K | 98 | 22 |
| Hair salons | 43 | #1,516 of 2,339 | 35 | 18.9 | $419K | 97 | 6 |
| Insurance agencies | 42 | #1,385 of 2,272 | 28 | 15.1 | $1.5M | 123 | 23 |
| Lawn, cleaning and pest control | 41 | #1,220 of 1,771 | 18 | 9.7 | $1.4M | 81 | 25 |
| Fast food and sandwich shops | 40 | #1,483 of 2,222 | 21 | 11.3 | $2.9M | 95 | 35 |
| Spas and skin care | 39 | #1,270 of 1,769 | 12 | 6.5 | $1.2M | 139 | Under 3 |
| Gyms, studios and classes | 39 | #1,520 of 2,088 | 20 | 10.8 | $525K | 79 | 4 |
| Physical therapy | 38 | #1,023 of 1,422 | 7 | 3.8 | $2.6M | 110 | 8 |
| Grocery stores | 38 | #1,428 of 2,070 | 15 | 8.1 | $6.9M | 74 | 7 |
| Veterinarians | 37 | #1,040 of 1,485 | 8 | 4.3 | $1.8M | 66 | 5 |
| Landscaping and lawn care | 37 | #1,093 of 1,493 | 12 | 6.5 | $2M | 70 | 19 |
| Sit-down restaurants | 34 | #1,873 of 2,405 | 95 | 51.3 | $642K | 97 | 32 |
| Car washes and detailing | 32 | #1,163 of 1,451 | 8 | 4.3 | $1.9M | 76 | 3 |
| Roofing and gutters | 30 | #992 of 1,177 | 8 | 4.3 | $5.9M | 70 | 4 |
| Chiropractors | 30 | #1,276 of 1,490 | 11 | 5.9 | $1.7M | 70 | 5 |
| Electricians | 29 | #997 of 1,160 | 7 | 3.8 | $6.7M | 56 | 11 |
| Collision repair and body shops | 29 | #1,118 of 1,327 | 6 | 3.2 | $2.6M | 83 | 6 |
| Barbershops | 26 | #1,161 of 1,356 | 9 | 4.9 | $1.6M | 86 | Under 3 |
| HVAC and plumbing | 25 | #1,585 of 1,707 | 16 | 8.6 | $2.9M | 62 | 17 |
| Home repair trades | 25 | #1,932 of 2,057 | 31 | 16.7 | $1.5M | 63 | 32 |
| Pizza | 24 | #1,933 of 2,090 | 26 | 14.0 | $2.3M | 46 | 35 |
| Primary care and pediatrics | 22 | #1,522 of 1,656 | 16 | 8.6 | $1.2M | 65 | 30 |
| Doctors, dentists and clinics | 18 | #2,314 of 2,394 | 159 | 85.8 | $116K | 76 | 64 |
| Optometrists and eye care | 15 | #1,243 of 1,302 | 10 | 5.4 | $1.9M | 59 | 5 |
| Martial arts and dance studios | 9 | #1,316 of 1,334 | 11 | 5.9 | $955K | 47 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.2 | Index only | 114 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.6 | $4.8M | 106 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.1 | $15.5M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.1 | $1.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $15.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $7.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.1 | $9.3M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $24.5M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $10.5M | Too few | 4 |
Household spending in Henderson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.3M | $827 | 86 |
| Gasoline and other fuels | $50.4M | $2,719 | 105 |
| Food away from home | $61M | $3,295 | 81 |
| Groceries | $103.3M | $5,576 | 88 |
| Personal care products and services | $14.7M | $792 | 79 |
| Child care and other personal services | $6.6M | $357 | 61 |
| Memberships, classes and admissions | $10.5M | $567 | 58 |
| Medical and dental services | $18.5M | $1,000 | 78 |
| Pets | $14.4M | $776 | 85 |
| Clothing, shoes and related services | $31M | $1,673 | 81 |
| Vehicle insurance | $43.2M | $2,332 | 119 |
| Home repairs, maintenance and insurance | $47.1M | $2,543 | 84 |
| Lawn care, cleaning and other household services | $24.5M | $1,321 | 93 |
| Rent and homeowner costs | $253.8M | $13,702 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Henderson County
- Population, 2025 estimate
- 44,255−0.9% since 2020
- Households
- 18,522
- Median age
- 41.9
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 436 sq. mi.
- People per square mile
- 101
- Median household income
- $58,851+20.3% vs. 2015–2019, before inflation
- Average household income
- $76,123
- Median home value
- $171,900
- Jobs located here
- 18,213
- Daytime population
- 42,177Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henderson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Webster County, KY12,842 people
- Union County, KY13,260 people
- Daviess County, KY103,648 people
- McLean County, KY9,114 people
- Hopkins County, KY45,119 people
- Hancock County, KY9,034 people
- Crittenden County, KY8,979 people
- Ohio County, KY23,735 people
Questions
How fast is Henderson County, KY growing?
Population estimates put Henderson County at 44,255 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 18,522 households. Against the 2015–2019 survey, median household income rose 20.3%, before inflation.
How much do households in Henderson County, KY spend?
Households in Henderson County spend about $253.8M a year on rent and homeowner costs, $103.3M on groceries and $61M on food away from home. Relative to the U.S., household spending in Henderson County runs highest on vehicle insurance (an index of 119, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in Henderson County, KY?
Of the business types scored in Henderson County, bakeries and dessert shops (65), coffee shops and cafes (62) and pet businesses (61) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #381 of 1,889 scored counties.
How does Henderson County, KY compare with the U.S.?
Median household income in Henderson County is $58,851, 27% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (75% above the U.S. rate) and lowest for real estate businesses (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Henderson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henderson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Henderson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.