County profile · Kentucky
Butler County, KY market data
Population, household spending and competition for 56 business types in Butler County, each scored against other counties.
- Population, 2025
- 12,520
- +1.6% since 2020
- Households
- 4,567
- Median household income
- $56,092
- +34.3% vs. 2015–2019, before inflation
- Median home value
- $111,100
- Jobs located here
- 2,798
- Highest market score
- 65
- Restaurants and cafes, #547 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Butler County by name and distance, and the households and spending within reach. Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 12,520 people live in Butler County, in 4,567 households. Between 2020 and 2025, the population of Butler County grew 1.6%, slower than the U.S. (+3.1%). The median household income in Butler County is $56,092 a year, 31% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Butler County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in Butler County are for restaurants and cafes (65), insurance agencies (64) and sit-down restaurants (63). Butler County ranks #547 of 2,405 scored counties for restaurants and cafes.
Butler County is part of the Bowling Green metro area. For its number of households, Butler County has the most map listings, relative to the U.S., for grocery and convenience stores (75% above the U.S. rate) and the fewest for salons, barbers and spas (54% below the U.S. rate).
All 56 business types in Butler County
Highest Groundwork market score first. Each score compares Butler County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 65 | #547 of 2,405 | 27 | 59.1 | $521K | 140 | 11 |
| Insurance agencies | 64 | #652 of 2,272 | 6 | 13.1 | $2.1M | 167 | 5 |
| Sit-down restaurants | 63 | #613 of 2,405 | 15 | 32.8 | $937K | 141 | 4 |
| Gas stations | 62 | #672 of 2,358 | 7 | 15.3 | $2.1M | 88 | 5 |
| Salons, barbers and spas | 54 | #924 of 2,385 | 10 | 21.9 | $342K | 161 | Under 3 |
| Doctors, dentists and clinics | 51 | #1,135 of 2,394 | 22 | 48.2 | $195K | 128 | 4 |
| Auto repair shops | 50 | #1,201 of 2,378 | 12 | 26.3 | $369K | 83 | 3 |
| Clothing, shoes and laundry | 44 | #1,332 of 2,210 | 6 | 13.1 | $1.2M | 136 | Under 3 |
| Real estate | 43 | #1,446 of 2,229 | 9 | 19.7 | Index only | 155 | Under 3 |
| Auto repair and car care | 42 | #1,585 of 2,401 | 24 | 52.6 | $184K | 69 | 5 |
| Real estate agents and brokers | 40 | #1,565 of 2,176 | 8 | 17.5 | Index only | 139 | Under 3 |
| Clothing and shoe stores | 39 | #1,425 of 2,087 | 5 | 10.9 | $1.4M | 113 | Under 3 |
| Pizza | 36 | #1,604 of 2,090 | 5 | 10.9 | $2.8M | 55 | 7 |
| Pet businesses | 31 | #1,844 of 2,200 | 6 | 13.1 | $547K | 62 | Under 3 |
| Convenience stores | 30 | #1,802 of 2,261 | 6 | 13.1 | $4.1M | 52 | Under 3 |
| Grocery and convenience stores | 29 | #1,990 of 2,402 | 15 | 32.8 | $1.6M | 48 | 3 |
| Grocery stores | 19 | #1,907 of 2,070 | 7 | 15.3 | $3.5M | 38 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 8.8 | $3.5M | 115 | 7 |
| Hair salons | Not scored | Not scored | 4 | 8.8 | $854K | 198 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 8.8 | $2.8M | 115 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 8.8 | $1.1M | 45 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 6.6 | $1.1M | 60 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 6.6 | $1.5M | 48 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 6.6 | $1.1M | 40 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 4.4 | $7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 4.4 | $2.2M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 4.4 | $2.1M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 4.4 | $2.1M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 4.4 | $370K | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 4.4 | $5.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 4.4 | $2.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 4.4 | $5.6M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 4.4 | $1.7M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 4.4 | $2.2M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 1 | 2.2 | $14.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.2 | $7.2M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 2.2 | $5.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 2.2 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 2.2 | $3.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 2.2 | $4.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.2 | $5.7M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.2 | $3.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.2 | $4.3M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 2.2 | $4.3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Butler County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.4M | $969 | 101 |
| Gasoline and other fuels | $14.7M | $3,219 | 124 |
| Food away from home | $14.1M | $3,079 | 76 |
| Groceries | $24.6M | $5,389 | 85 |
| Personal care products and services | $3.4M | $748 | 74 |
| Child care and other personal services | $1.5M | $321 | 55 |
| Memberships, classes and admissions | $2.3M | $512 | 52 |
| Medical and dental services | $4.3M | $941 | 73 |
| Pets | $3.3M | $718 | 79 |
| Clothing, shoes and related services | $7.2M | $1,574 | 77 |
| Vehicle insurance | $12.6M | $2,759 | 141 |
| Home repairs, maintenance and insurance | $11.1M | $2,436 | 81 |
| Lawn care, cleaning and other household services | $5.7M | $1,248 | 88 |
| Rent and homeowner costs | $60.4M | $13,228 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Butler County
- Population, 2025 estimate
- 12,520+1.6% since 2020
- Households
- 4,567
- Median age
- 40.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 426 sq. mi.
- People per square mile
- 29
- Median household income
- $56,092+34.3% vs. 2015–2019, before inflation
- Average household income
- $66,803
- Median home value
- $111,100
- Jobs located here
- 2,798
- Daytime population
- 9,999Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Butler County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Ohio County, KY23,735 people
- Warren County, KY140,918 people
- Edmonson County, KY12,355 people
- Muhlenberg County, KY30,591 people
- Grayson County, KY26,707 people
- Logan County, KY27,986 people
- Simpson County, KY19,972 people
- McLean County, KY9,114 people
Questions
How fast is Butler County, KY growing?
Population estimates put Butler County at 12,520 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 4,567 households. Against the 2015–2019 survey, median household income rose 34.3%, before inflation.
How much do households in Butler County, KY spend?
Households in Butler County spend about $60.4M a year on rent and homeowner costs, $24.6M on groceries and $14.7M on gasoline and other fuels. Relative to the U.S., household spending in Butler County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in Butler County, KY?
Of the business types scored in Butler County, restaurants and cafes (65), insurance agencies (64) and sit-down restaurants (63) have the highest Groundwork market scores. For restaurants and cafes, that ranks #547 of 2,405 scored counties.
How does Butler County, KY compare with the U.S.?
Median household income in Butler County is $56,092, 31% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $111,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (75% above the U.S. rate) and lowest for salons, barbers and spas (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Butler County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Butler County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Butler County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.