County profile · Kentucky
Muhlenberg County, KY market data
How Muhlenberg County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 30,634
- −0.9% since 2020
- Households
- 12,123
- Median household income
- $51,927
- +19.1% vs. 2015–2019, before inflation
- Median home value
- $127,400
- Jobs located here
- 7,492
- Highest market score
- 67
- Home repair trades, #284 of 2,057 scored counties
A site report maps the competitors on map listings around any address in Muhlenberg County by name and distance, and the households and spending within reach. Or open the report at the center of Muhlenberg County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Muhlenberg County has an estimated 30,634 people and 12,123 households. Between 2020 and 2025, the population of Muhlenberg County declined 0.9%, against +3.1% for the U.S. Median household income in Muhlenberg County is $51,927, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.1%, before inflation.
Relative to the U.S., household spending in Muhlenberg County runs highest on vehicle insurance (an index of 144, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in Muhlenberg County, home repair companies (67), coffee shops and cafes (65) and insurance agencies (64) have the highest Groundwork market scores. For home repair companies, that ranks #284 of 2,057 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (40% below the U.S. rate).
All 56 business types in Muhlenberg County
Highest Groundwork market score first. Each score compares Muhlenberg County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 67 | #284 of 2,057 | 7 | 5.8 | $4.4M | 179 | 9 |
| Coffee shops and cafes | 65 | #417 of 2,063 | 5 | 4.1 | $7.8M | 211 | 3 |
| Insurance agencies | 64 | #659 of 2,272 | 18 | 14.8 | $1.9M | 152 | 10 |
| Real estate agents and brokers | 61 | #498 of 2,176 | 5 | 4.1 | Index only | 602 | Under 3 |
| Real estate | 61 | #520 of 2,229 | 6 | 4.9 | Index only | 631 | Under 3 |
| Pet businesses | 60 | #643 of 2,200 | 7 | 5.8 | $1.3M | 149 | Under 3 |
| Gyms, studios and classes | 56 | #749 of 2,088 | 5 | 4.1 | $1.4M | 206 | Under 3 |
| HVAC and plumbing | 55 | #666 of 1,707 | 5 | 4.1 | $6.1M | 128 | 9 |
| Clothing and shoe stores | 54 | #883 of 2,087 | 12 | 9.9 | $1.7M | 131 | 3 |
| Clothing, shoes and laundry | 53 | #999 of 2,210 | 17 | 14.0 | $1.2M | 134 | 3 |
| Auto repair and car care | 50 | #1,247 of 2,401 | 49 | 40.4 | $248K | 92 | 13 |
| Auto repair shops | 49 | #1,226 of 2,378 | 26 | 21.4 | $467K | 105 | 12 |
| Grocery and convenience stores | 49 | #1,234 of 2,402 | 20 | 16.5 | $3.3M | 98 | 7 |
| Dentists and orthodontists | 48 | #992 of 1,886 | 7 | 5.8 | $1.7M | 172 | 9 |
| Convenience stores | 47 | #1,227 of 2,261 | 10 | 8.2 | $6.7M | 84 | 3 |
| Grocery stores | 45 | #1,175 of 2,070 | 8 | 6.6 | $8.3M | 89 | 4 |
| Restaurants and cafes | 43 | #1,482 of 2,405 | 96 | 79.2 | $406K | 110 | 47 |
| Collision repair and body shops | 41 | #881 of 1,327 | 5 | 4.1 | $2.4M | 79 | 3 |
| Primary care and pediatrics | 41 | #1,112 of 1,656 | 7 | 5.8 | $1.7M | 95 | 11 |
| Salons, barbers and spas | 41 | #1,683 of 2,385 | 45 | 37.1 | $209K | 98 | 4 |
| Gas stations | 38 | #1,673 of 2,358 | 28 | 23.1 | $1.4M | 60 | 19 |
| Fast food and sandwich shops | 34 | #1,701 of 2,222 | 17 | 14.0 | $2.3M | 75 | 21 |
| Chiropractors | 32 | #1,218 of 1,490 | 5 | 4.1 | $2.4M | 99 | Under 3 |
| Doctors, dentists and clinics | 32 | #2,021 of 2,394 | 80 | 66.0 | $148K | 97 | 24 |
| Tire shops | 31 | #1,224 of 1,530 | 8 | 6.6 | $1.5M | 61 | Under 3 |
| Sit-down restaurants | 30 | #2,035 of 2,405 | 62 | 51.1 | $629K | 95 | 22 |
| Spas and skin care | 27 | #1,587 of 1,769 | 10 | 8.2 | $939K | 107 | Under 3 |
| Pizza | 26 | #1,899 of 2,090 | 16 | 13.2 | $2.4M | 48 | 21 |
| Car washes and detailing | 25 | #1,304 of 1,451 | 8 | 6.6 | $1.5M | 60 | Under 3 |
| Hair salons | 23 | #2,161 of 2,339 | 25 | 20.6 | $376K | 87 | Under 3 |
| Barbershops | 19 | #1,231 of 1,356 | 7 | 5.8 | $1.3M | 71 | Under 3 |
| Optometrists and eye care | 18 | #1,217 of 1,302 | 5 | 4.1 | $2.4M | 75 | 4 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 3.3 | $9.8M | 235 | 3 |
| Funeral homes | Not scored | Not scored | 4 | 3.3 | $494K | 73 | 4 |
| Gyms | Not scored | Not scored | 4 | 3.3 | $1.7M | 131 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.5 | $1.4M | 142 | 5 |
| Nail salons | Not scored | Not scored | 3 | 2.5 | $3.1M | 187 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.5 | $3.1M | 120 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.6 | $15.2M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.6 | $7.9M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $10M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 1.6 | $7.9M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.6 | $6.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.6 | $4.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.6 | $5.9M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.6 | $4.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.8 | $6.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $11.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Muhlenberg County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.1M | $1,002 | 105 |
| Gasoline and other fuels | $40M | $3,296 | 127 |
| Food away from home | $39M | $3,218 | 79 |
| Groceries | $66.5M | $5,486 | 87 |
| Personal care products and services | $9.4M | $775 | 77 |
| Child care and other personal services | $4.3M | $352 | 61 |
| Memberships, classes and admissions | $6.8M | $562 | 57 |
| Medical and dental services | $11.8M | $976 | 76 |
| Pets | $9.2M | $757 | 83 |
| Clothing, shoes and related services | $20M | $1,653 | 80 |
| Vehicle insurance | $34.3M | $2,827 | 144 |
| Home repairs, maintenance and insurance | $30.5M | $2,515 | 83 |
| Lawn care, cleaning and other household services | $15.8M | $1,301 | 92 |
| Rent and homeowner costs | $164.1M | $13,536 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Muhlenberg County
- Population, 2025 estimate
- 30,634−0.9% since 2020
- Households
- 12,123
- Median age
- 43.3
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 467 sq. mi.
- People per square mile
- 65
- Median household income
- $51,927+19.1% vs. 2015–2019, before inflation
- Average household income
- $75,120
- Median home value
- $127,400
- Jobs located here
- 7,492
- Daytime population
- 26,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muhlenberg County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Muhlenberg County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Butler County, KY12,393 people
- Todd County, KY12,469 people
- Logan County, KY27,986 people
- Webster County, KY12,842 people
- Christian County, KY72,069 people
Questions
How fast is Muhlenberg County, KY growing?
Population estimates put Muhlenberg County at 30,634 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 12,123 households. Median household income rose 19.1% from the 2015–2019 survey, before inflation.
How much do households in Muhlenberg County, KY spend?
Households in Muhlenberg County spend about $164.1M a year on rent and homeowner costs, $66.5M on groceries and $40M on gasoline and other fuels. Set against the U.S., households in Muhlenberg County spend the most on vehicle insurance (an index of 144, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in Muhlenberg County, KY?
The highest Groundwork market scores in Muhlenberg County are for home repair companies (67), coffee shops and cafes (65) and insurance agencies (64). Muhlenberg County ranks #284 of 2,057 scored counties for home repair companies.
How does Muhlenberg County, KY compare with the U.S.?
The median household income in Muhlenberg County is $51,927 a year, 36% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $127,400, against $332,700 for the U.S. For its number of households, Muhlenberg County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Muhlenberg County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muhlenberg County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Muhlenberg County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muhlenberg County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.