County profile · Kentucky
McCracken County, KY market data
Population, household spending and competition for 56 business types in McCracken County, each scored against other counties.
- Population, 2025
- 67,553
- −0.5% since 2020
- Households
- 27,601
- Median household income
- $64,373
- +39.7% vs. 2015–2019, before inflation
- Median home value
- $188,100
- Jobs located here
- 39,473
- Highest market score
- 64
- Landscaping and lawn care, #375 of 1,493 scored counties
A site report maps the competitors on map listings around any address in McCracken County by name and distance, and the households and spending within reach. Or open the report at the center of McCracken County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 67,553 people live in McCracken County, in 27,601 households. Between 2020 and 2025, the population of McCracken County declined 0.5%, against +3.1% for the U.S. The median household income in McCracken County is $64,373 a year, 20% below the U.S. median of $80,734. That rose 39.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in McCracken County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (68).
The highest Groundwork market scores in McCracken County are for landscaping and lawn care companies (64), grocery stores (59) and convenience stores (56). McCracken County ranks #375 of 1,493 scored counties for landscaping and lawn care companies.
McCracken County is part of the Paducah metro area. For its number of households, McCracken County has the most map listings, relative to the U.S., for clothing and shoe stores (2.3 times the U.S. rate) and the fewest for real estate businesses (22% below the U.S. rate).
All 56 business types in McCracken County
Highest Groundwork market score first. Each score compares McCracken County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 64 | #375 of 1,493 | 14 | 5.1 | $2.8M | 94 | 13 |
| Grocery stores | 59 | #709 of 2,070 | 15 | 5.4 | $10.6M | 115 | 9 |
| Convenience stores | 56 | #895 of 2,261 | 23 | 8.3 | $6.9M | 88 | 6 |
| Grocery and convenience stores | 56 | #931 of 2,402 | 49 | 17.8 | $3.3M | 96 | 15 |
| House cleaning | 51 | #385 of 847 | 5 | 1.8 | $7.7M | 121 | 19 |
| Lawn, cleaning and pest control | 50 | #864 of 1,771 | 26 | 9.4 | $1.5M | 88 | 35 |
| Pet grooming and boarding | 49 | #761 of 1,461 | 11 | 4.0 | $2.1M | 83 | 6 |
| Funeral homes | 45 | #848 of 1,472 | 11 | 4.0 | $379K | 56 | 4 |
| Yoga, Pilates and fitness studios | 40 | #555 of 777 | 6 | 2.2 | $3.1M | 75 | 5 |
| Electricians | 40 | #818 of 1,160 | 8 | 2.9 | $9.3M | 78 | 19 |
| Gas stations | 40 | #1,597 of 2,358 | 51 | 18.5 | $1.5M | 64 | 29 |
| Nail salons | 37 | #1,002 of 1,328 | 13 | 4.7 | $1.8M | 107 | Under 3 |
| Pest control | 36 | #544 of 699 | 7 | 2.5 | $5.5M | 54 | 3 |
| Child care and preschools | 36 | #1,184 of 1,611 | 17 | 6.2 | $676K | 67 | 17 |
| Real estate agents and brokers | 36 | #1,798 of 2,176 | 67 | 24.3 | Index only | 109 | 24 |
| Real estate | 36 | #1,837 of 2,229 | 83 | 30.1 | Index only | 111 | 40 |
| Hair salons | 36 | #1,856 of 2,339 | 84 | 30.4 | $277K | 64 | 7 |
| Gyms | 34 | #1,417 of 1,792 | 29 | 10.5 | $633K | 49 | 5 |
| Coffee shops and cafes | 34 | #1,608 of 2,063 | 29 | 10.5 | $3.4M | 91 | 19 |
| Veterinarians | 33 | #1,136 of 1,485 | 13 | 4.7 | $1.8M | 65 | 11 |
| Insurance agencies | 33 | #1,709 of 2,272 | 56 | 20.3 | $1.2M | 95 | 41 |
| Salons, barbers and spas | 33 | #2,045 of 2,385 | 162 | 58.7 | $144K | 68 | 13 |
| Spas and skin care | 30 | #1,530 of 1,769 | 39 | 14.1 | $597K | 68 | 5 |
| Pet businesses | 29 | #1,900 of 2,200 | 46 | 16.7 | $503K | 57 | 20 |
| Tire shops | 27 | #1,283 of 1,530 | 14 | 5.1 | $1.7M | 69 | 7 |
| Mortgage brokers and lenders | 25 | #836 of 887 | 13 | 4.7 | Index only | 78 | Under 3 |
| Bakeries and dessert shops | 25 | #1,742 of 1,889 | 37 | 13.4 | $2.6M | 64 | 19 |
| Pizza | 25 | #1,907 of 2,090 | 30 | 10.9 | $3.3M | 64 | 88 |
| Gyms, studios and classes | 25 | #1,912 of 2,088 | 50 | 18.1 | $367K | 55 | 13 |
| Pet stores | 23 | #881 of 974 | 12 | 4.3 | $1.9M | 43 | 3 |
| Roofing and gutters | 23 | #1,098 of 1,177 | 20 | 7.2 | $3.7M | 44 | 7 |
| Martial arts and dance studios | 23 | #1,221 of 1,334 | 15 | 5.4 | $1.2M | 61 | 8 |
| HVAC and plumbing | 23 | #1,614 of 1,707 | 26 | 9.4 | $2.9M | 60 | 35 |
| Home repair trades | 23 | #1,960 of 2,057 | 54 | 19.6 | $1.4M | 57 | 61 |
| Physical therapy | 22 | #1,319 of 1,422 | 19 | 6.9 | $1.5M | 64 | 13 |
| Chiropractors | 22 | #1,403 of 1,490 | 18 | 6.5 | $1.6M | 68 | 13 |
| Sit-down restaurants | 22 | #2,270 of 2,405 | 191 | 69.2 | $512K | 77 | 74 |
| Restaurants and cafes | 20 | #2,289 of 2,405 | 354 | 128.3 | $276K | 74 | 183 |
| Collision repair and body shops | 19 | #1,263 of 1,327 | 12 | 4.3 | $2M | 65 | 13 |
| Barbershops | 18 | #1,240 of 1,356 | 22 | 8.0 | $1.1M | 56 | Under 3 |
| Fast food and sandwich shops | 18 | #2,091 of 2,222 | 58 | 21.0 | $1.7M | 55 | 88 |
| Auto repair shops | 18 | #2,290 of 2,378 | 79 | 28.6 | $306K | 69 | 40 |
| Clothing and shoe stores | 16 | #2,016 of 2,087 | 102 | 37.0 | $484K | 38 | 51 |
| Clothing, shoes and laundry | 16 | #2,151 of 2,210 | 123 | 44.6 | $401K | 46 | 54 |
| Optometrists and eye care | 14 | #1,258 of 1,302 | 23 | 8.3 | $1.3M | 40 | 8 |
| Primary care and pediatrics | 14 | #1,611 of 1,656 | 36 | 13.0 | $810K | 45 | 79 |
| Auto repair and car care | 14 | #2,358 of 2,401 | 154 | 55.8 | $157K | 58 | 59 |
| Dentists and orthodontists | 13 | #1,865 of 1,886 | 46 | 16.7 | $634K | 64 | 40 |
| Doctors, dentists and clinics | 13 | #2,367 of 2,394 | 428 | 155.1 | $68K | 45 | 159 |
| Car washes and detailing | 12 | #1,420 of 1,451 | 20 | 7.2 | $1.2M | 48 | 9 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.4 | $6M | 44 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $24.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.7 | $24.7M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 0.7 | Index only | Too few | 7 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $29.2M | Too few | 6 |
Household spending in McCracken County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.1M | $875 | 91 |
| Gasoline and other fuels | $78M | $2,826 | 109 |
| Food away from home | $97.8M | $3,542 | 87 |
| Groceries | $159.7M | $5,785 | 92 |
| Personal care products and services | $23.3M | $843 | 84 |
| Child care and other personal services | $11.5M | $416 | 72 |
| Memberships, classes and admissions | $18.3M | $665 | 68 |
| Medical and dental services | $29.2M | $1,056 | 82 |
| Pets | $23.1M | $839 | 92 |
| Clothing, shoes and related services | $49.3M | $1,787 | 87 |
| Vehicle insurance | $66.7M | $2,415 | 123 |
| Home repairs, maintenance and insurance | $74.5M | $2,701 | 89 |
| Lawn care, cleaning and other household services | $38.6M | $1,398 | 99 |
| Rent and homeowner costs | $397.9M | $14,417 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McCracken County
- Population, 2025 estimate
- 67,553−0.5% since 2020
- Households
- 27,601
- Median age
- 42.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 249 sq. mi.
- People per square mile
- 272
- Median household income
- $64,373+39.7% vs. 2015–2019, before inflation
- Average household income
- $93,079
- Median home value
- $188,100
- Jobs located here
- 39,473
- Daytime population
- 78,455Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McCracken County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McCracken County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
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- Ballard County, KY7,654 people
- Marshall County, KY31,743 people
- Carlisle County, KY4,762 people
- Graves County, KY36,630 people
- Hickman County, KY4,439 people
- Lyon County, KY8,900 people
- Calloway County, KY38,224 people
Questions
How fast is McCracken County, KY growing?
Population estimates put McCracken County at 67,553 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 27,601 households. Against the 2015–2019 survey, median household income rose 39.7%, before inflation.
How much do households in McCracken County, KY spend?
Households in McCracken County spend about $397.9M a year on rent and homeowner costs, $159.7M on groceries and $97.8M on food away from home. Relative to the U.S., household spending in McCracken County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (68).
Which business types have the highest market scores in McCracken County, KY?
Of the business types scored in McCracken County, landscaping and lawn care companies (64), grocery stores (59) and convenience stores (56) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #375 of 1,493 scored counties.
How does McCracken County, KY compare with the U.S.?
Median household income in McCracken County is $64,373, 20% below the U.S. median of $80,734. The population fell 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $188,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for clothing and shoe stores (2.3 times the U.S. rate) and lowest for real estate businesses (22% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in McCracken County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McCracken County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in McCracken County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McCracken County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.