Groundwork

Fitness and classes · County · Kentucky

Gyms in McCracken County, KY

The gyms in McCracken County, KY, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #1,417 of 1,792 scored counties
#30 of 49 scored counties in Kentucky

Listings
29
7 chain locations (24%)
Official establishments
5
All fitness and recreational sports centers
Household spending a year
$18.3M
On memberships, classes and admissions · $665 a household
Spending per listing
$633K
51% below the U.S.
Listings per 10k households
10.5
38% above the U.S.
Population, 2025
67,553
−0.5% since 2020

See the gyms around any address in McCracken County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McCracken County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

McCracken County scores 34 (lower middle) on the Groundwork market score for gyms, ranking #1,417 of 1,792 scored counties and #30 of 49 scored counties in Kentucky. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 29 gyms in McCracken County. 7 of them (24%) are chain locations, against 28% across the U.S. That is 10.5 per 10,000 households, 38% above the U.S. rate of 7.6.

Households in McCracken County spend about $18.3M a year on memberships, classes and admissions, or $665 per household, 32% below the U.S. average. Spread across 29 gyms, that is $633K per gym, 51% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

In 2023, official counts showed 5 businesses with payroll in McCracken County classed as fitness and recreational sports centers. That is one for every 5,520 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Between 2020 and 2025, the population of McCracken County declined 0.5%, against +3.1% for the U.S.

How McCracken County compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in McCracken County, KY compared with Kentucky and the U.S.
MeasureMcCracken CountyKentuckyU.S.
Listings per 10k households10.56.47.6
Spending per listing$633K$1M$1.3M
Households per official establishment (all fitness and recreational sports centers)5,5204,6523,109
Official establishment growth, 2019–2023n/a+3.2%+5.8%
Population growth, 2020–2025−0.5%+2.2%+3.1%
Spending per household on memberships, classes and admissions$665$643$983
Median household income$64,373$63,726$80,734
Groundwork market score3440

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 5All fitness and recreational sports centers
Employees, 2023
63
Annual payroll, 2023
$1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
297 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in McCracken County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in McCracken County

Population, 2025 estimate
67,553−0.5% since 2020
Households
27,601
Median age
42.7
Homes lived in by their owners
69%
Vehicles per household
1.8
Land area
249 sq. mi.
People per square mile
272
Median household income
$64,373+39.7% vs. 2015–2019, before inflation
Average household income
$93,079
Median home value
$188,100
Jobs located here
39,473
Daytime population
78,455Residents who don’t work, plus everyone whose job is here

Looking at a specific site in McCracken County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of McCracken County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Kentucky for gyms, numbered among those based in Kentucky, with McCracken County marked.

Top counties in Kentucky

Counties in Kentucky ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oldham County, KY76104.3$2.7M+4.9%#116 of 1,792
2Boone County, KY74346.7$1.4M+6.5%#153 of 1,792
3Scott County, KY71146.2$1.3M+8.2%#213 of 1,792
4Shelby County, KY7094.9$1.6M+6.2%#231 of 1,792
5Woodford County, KY6276.5$1.2M+3.7%#461 of 1,792
6Meade County, KY6054.5$1.6M+2.2%#514 of 1,792
7Pike County, KY5762.5$1.9M−6.4%#634 of 1,792
8Bullitt County, KY56237.2$1M+5.0%#706 of 1,792
9Kenton County, KY54456.7$1.2M+3.9%#763 of 1,792
10Nelson County, KY54136.8$955K+4.8%#775 of 1,792
30McCracken County, KY342910.5$633K−0.5%#1,417 of 1,792

Other business types in McCracken County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in McCracken County, KY?

There are 29 gyms on map listings in McCracken County as of September 2026. 7 of them (24%) are chain locations. The listings count gyms and fitness centers. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in McCracken County, KY spend on memberships, classes and admissions?

About $18.3M a year, or $665 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 29 gyms on map listings, it comes to $633K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 27,601 households in McCracken County and national spending patterns by income.

How does McCracken County, KY compare with the U.S. for gyms?

McCracken County has 10.5 gyms per 10,000 households, 38% above the U.S. rate of 7.6. Spending per gym is $633K, 51% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, McCracken County would have about 14, against 29 on map listings. There is one business with payroll in the industry for every 5,520 households, against one for every 3,109 across the U.S.

How fast is McCracken County, KY growing?

Population estimates put McCracken County at 67,553 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 27,601 households. The median household income in McCracken County is $64,373 a year, 20% below the U.S. median of $80,734. That rose 39.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McCracken County scores 34 for gyms (lower middle), #1,417 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in McCracken County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in McCracken County

Screening a site or an acquisition in McCracken County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of McCracken County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.