County profile · Kentucky
Calloway County, KY market data
Population, household spending and competition for 56 business types in Calloway County, each scored against other counties.
- Population, 2025
- 39,421
- +4.9% since 2020
- Households
- 15,239
- Median household income
- $52,706
- +24.7% vs. 2015–2019, before inflation
- Median home value
- $183,200
- Jobs located here
- 15,172
- Highest market score
- 67
- Gas stations, #479 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Calloway County by name and distance, and the households and spending within reach. Or open the report at the center of Calloway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 39,421 people live in Calloway County, in 15,239 households. Between 2020 and 2025, the population of Calloway County grew 4.9%, faster than the U.S. (+3.1%). The median household income in Calloway County is $52,706 a year, 35% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Calloway County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in Calloway County are for gas stations (67), convenience stores (64) and primary care and pediatric clinics (60). Calloway County ranks #479 of 2,358 scored counties for gas stations.
Calloway County is part of the Murray area. For its number of households, Calloway County has the most map listings, relative to the U.S., for landscaping and lawn care companies (92% above the U.S. rate) and the fewest for home repair companies (36% below the U.S. rate).
All 56 business types in Calloway County
Highest Groundwork market score first. Each score compares Calloway County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 67 | #479 of 2,358 | 13 | 8.5 | $3.2M | 136 | 17 |
| Convenience stores | 64 | #616 of 2,261 | 9 | 5.9 | $9.2M | 116 | Under 3 |
| Primary care and pediatrics | 60 | #516 of 1,656 | 7 | 4.6 | $2.1M | 117 | 11 |
| Home repair trades | 60 | #569 of 2,057 | 12 | 7.9 | $3.1M | 128 | 24 |
| Grocery stores | 57 | #771 of 2,070 | 8 | 5.2 | $10.3M | 111 | Under 3 |
| Grocery and convenience stores | 57 | #898 of 2,402 | 25 | 16.4 | $3.3M | 97 | Under 3 |
| Bakeries and dessert shops | 53 | #824 of 1,889 | 11 | 7.2 | $4.3M | 104 | 6 |
| Nail salons | 49 | #729 of 1,328 | 6 | 3.9 | $1.9M | 115 | Under 3 |
| Coffee shops and cafes | 48 | #1,104 of 2,063 | 14 | 9.2 | $3.4M | 92 | 6 |
| Gyms, studios and classes | 45 | #1,329 of 2,088 | 17 | 11.2 | $472K | 71 | 3 |
| Insurance agencies | 44 | #1,337 of 2,272 | 33 | 21.7 | $1.1M | 88 | 18 |
| Hair salons | 44 | #1,491 of 2,339 | 32 | 21.0 | $359K | 84 | 5 |
| Salons, barbers and spas | 44 | #1,527 of 2,385 | 55 | 36.1 | $209K | 98 | 9 |
| Spas and skin care | 43 | #1,137 of 1,769 | 13 | 8.5 | $884K | 101 | 3 |
| Lawn, cleaning and pest control | 41 | #1,237 of 1,771 | 18 | 11.8 | $1.1M | 64 | 21 |
| Pizza | 40 | #1,435 of 2,090 | 12 | 7.9 | $4M | 78 | 32 |
| Restaurants and cafes | 40 | #1,617 of 2,405 | 134 | 87.9 | $355K | 96 | 67 |
| Funeral homes | 39 | #1,011 of 1,472 | 6 | 3.9 | $321K | 47 | 3 |
| Physical therapy | 38 | #1,041 of 1,422 | 9 | 5.9 | $1.6M | 67 | 5 |
| Landscaping and lawn care | 38 | #1,082 of 1,493 | 14 | 9.2 | $1.4M | 47 | 14 |
| Child care and preschools | 38 | #1,152 of 1,611 | 8 | 5.2 | $629K | 63 | 9 |
| Sit-down restaurants | 38 | #1,731 of 2,405 | 78 | 51.2 | $609K | 92 | 27 |
| Pet grooming and boarding | 37 | #1,050 of 1,461 | 10 | 6.6 | $1.1M | 44 | 3 |
| Car washes and detailing | 37 | #1,066 of 1,451 | 7 | 4.6 | $1.8M | 72 | 3 |
| Doctors, dentists and clinics | 36 | #1,854 of 2,394 | 103 | 67.6 | $142K | 93 | 40 |
| Roofing and gutters | 35 | #903 of 1,177 | 5 | 3.3 | $7.4M | 88 | 9 |
| Veterinarians | 34 | #1,124 of 1,485 | 8 | 5.2 | $1.4M | 51 | 5 |
| Dentists and orthodontists | 34 | #1,518 of 1,886 | 17 | 11.2 | $858K | 87 | 12 |
| Pet businesses | 34 | #1,773 of 2,200 | 28 | 18.4 | $397K | 45 | 8 |
| Real estate agents and brokers | 34 | #1,897 of 2,176 | 36 | 23.6 | Index only | 103 | 18 |
| Optometrists and eye care | 33 | #1,040 of 1,302 | 7 | 4.6 | $2.1M | 67 | 3 |
| Fast food and sandwich shops | 33 | #1,747 of 2,222 | 22 | 14.4 | $2.2M | 71 | 32 |
| Real estate | 33 | #1,981 of 2,229 | 51 | 33.5 | Index only | 92 | 27 |
| Chiropractors | 30 | #1,279 of 1,490 | 10 | 6.6 | $1.5M | 61 | 6 |
| Mortgage brokers and lenders | 28 | #816 of 887 | 10 | 6.6 | Index only | 52 | 3 |
| Gyms | 28 | #1,544 of 1,792 | 11 | 7.2 | $730K | 56 | Under 3 |
| Clothing, shoes and laundry | 28 | #1,900 of 2,210 | 37 | 24.3 | $660K | 75 | 18 |
| Pet stores | 27 | #830 of 974 | 6 | 3.9 | $1.9M | 41 | Under 3 |
| Tire shops | 27 | #1,295 of 1,530 | 11 | 7.2 | $1.2M | 46 | 4 |
| Auto repair shops | 26 | #2,150 of 2,378 | 49 | 32.2 | $261K | 59 | 20 |
| Clothing and shoe stores | 24 | #1,868 of 2,087 | 33 | 21.7 | $740K | 58 | 18 |
| Auto repair and car care | 24 | #2,201 of 2,401 | 83 | 54.5 | $154K | 57 | 29 |
| Collision repair and body shops | 22 | #1,231 of 1,327 | 9 | 5.9 | $1.4M | 46 | 7 |
| HVAC and plumbing | Not scored | Not scored | 4 | 2.6 | $9.3M | 196 | 10 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.6 | $2M | 100 | 3 |
| Property management | Not scored | Not scored | 4 | 2.6 | Index only | 91 | 4 |
| Barbershops | Not scored | Not scored | 3 | 2.0 | $3.8M | 203 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.0 | $12.4M | 103 | 5 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $9.6M | Too few | 4 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $12.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $9.6M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $24.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Calloway County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.8M | $839 | 88 |
| Gasoline and other fuels | $42.2M | $2,771 | 107 |
| Food away from home | $47.5M | $3,119 | 77 |
| Groceries | $82.4M | $5,404 | 86 |
| Personal care products and services | $11.5M | $755 | 75 |
| Child care and other personal services | $5M | $330 | 57 |
| Memberships, classes and admissions | $8M | $527 | 54 |
| Medical and dental services | $14.6M | $957 | 74 |
| Pets | $11.1M | $730 | 80 |
| Clothing, shoes and related services | $24.4M | $1,602 | 78 |
| Vehicle insurance | $36.3M | $2,381 | 122 |
| Home repairs, maintenance and insurance | $37.2M | $2,443 | 81 |
| Lawn care, cleaning and other household services | $19.3M | $1,266 | 90 |
| Rent and homeowner costs | $202.2M | $13,265 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Calloway County
- Population, 2025 estimate
- 39,421+4.9% since 2020
- Households
- 15,239
- Median age
- 37.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 385 sq. mi.
- People per square mile
- 99
- Median household income
- $52,706+24.7% vs. 2015–2019, before inflation
- Average household income
- $72,292
- Median home value
- $183,200
- Jobs located here
- 15,172
- Daytime population
- 39,043Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Calloway County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Calloway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Marshall County, KY31,743 people
- Graves County, KY36,630 people
- Trigg County, KY14,315 people
- Lyon County, KY8,900 people
- McCracken County, KY67,564 people
- Livingston County, KY8,903 people
- Hickman County, KY4,439 people
- Carlisle County, KY4,762 people
Questions
How fast is Calloway County, KY growing?
Population estimates put Calloway County at 39,421 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 15,239 households. Against the 2015–2019 survey, median household income rose 24.7%, before inflation.
How much do households in Calloway County, KY spend?
Households in Calloway County spend about $202.2M a year on rent and homeowner costs, $82.4M on groceries and $47.5M on food away from home. Relative to the U.S., household spending in Calloway County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in Calloway County, KY?
Of the business types scored in Calloway County, gas stations (67), convenience stores (64) and primary care and pediatric clinics (60) have the highest Groundwork market scores. For gas stations, that ranks #479 of 2,358 scored counties.
How does Calloway County, KY compare with the U.S.?
Median household income in Calloway County is $52,706, 35% below the U.S. median of $80,734. The population rose 4.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $183,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (92% above the U.S. rate) and lowest for home repair companies (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Calloway County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Calloway County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Calloway County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Calloway County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.