Groundwork

Real estate · County · Kentucky

Real estate businesses in McCracken County, KY

Competitor counts, household spending and official business counts for real estate businesses in McCracken County, KY, set against other counties and the U.S.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #1,837 of 2,229 scored counties
#71 of 75 scored counties in Kentucky

Listings
83
9 chain locations (11%)
Official establishments
40
+42.9% since 2019
Household spending a year
$397.9M
On rent and homeowner costs · $14,417 a household
Housing spending per listing (U.S. = 100)
111
11% above the U.S.
Listings per 10k households
30.1
22% below the U.S.
Population, 2025
67,553
−0.5% since 2020

See the real estate businesses around any address in McCracken County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McCracken County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For real estate businesses, McCracken County has a Groundwork market score of 36 (lower middle): #1,837 of 2,229 scored counties and #71 of 75 scored counties in Kentucky. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 83 real estate businesses in McCracken County. Of those, 9 are chain locations, or 11%, against 6% across the U.S. That is 30.1 per 10,000 households, 22% below the U.S. rate of 38.5.

Households in McCracken County spend about $397.9M a year on rent and homeowner costs, or $14,417 per household, 13% below the U.S. average. Housing spending per office is 11% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

Official counts show 40 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in McCracken County in 2023, up 42.9% from 2019. That is one for every 690 households, against one for every 414 across the U.S. Between 2020 and 2025, the population of McCracken County declined 0.5%, against +3.1% for the U.S.

How McCracken County compares

The same measures for Kentucky and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in McCracken County, KY compared with Kentucky and the U.S.
MeasureMcCracken CountyKentuckyU.S.
Listings per 10k households30.127.438.5
Housing spending per listing (U.S. = 100)111120100
Households per official establishment690683414
Official establishment growth, 2019–2023+42.9%+20.5%+15.8%
Population growth, 2020–2025−0.5%+2.2%+3.1%
Spending per household on rent and homeowner costs$14,417$14,283$16,661
Median household income$64,373$63,726$80,734
Groundwork market score3660

Official counts and lending

Businesses

Official establishments, 2019 to 2023
28 → 40+42.9% over the period
Employees, 2023
78
Annual payroll, 2023
$3.4M
One-person businesses, 2023
215Businesses with no payroll
Map listings, September 2026
839 chain locations
Listings at the U.S. rate for this spending
92The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in McCracken County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in McCracken County

Population, 2025 estimate
67,553−0.5% since 2020
Households
27,601
Median age
42.7
Homes lived in by their owners
69%
Vehicles per household
1.8
Land area
249 sq. mi.
People per square mile
272
Median household income
$64,373+39.7% vs. 2015–2019, before inflation
Average household income
$93,079
Median home value
$188,100
Jobs located here
39,473
Daytime population
78,455Residents who don’t work, plus everyone whose job is here

Looking at a specific site in McCracken County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of McCracken County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate across Kentucky

Every Kentucky market ranked →

The highest-scoring counties in Kentucky for real estate businesses, numbered among those based in Kentucky, with McCracken County marked.

Top counties in Kentucky

Counties in Kentucky ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Harrison County, KY80811.0300+4.9%#24 of 2,229
2Spencer County, KY801216.4233+7.7%#28 of 2,229
3Lincoln County, KY7699.3328+4.6%#84 of 2,229
4Grant County, KY7377.6429+4.7%#136 of 2,229
5Hart County, KY72810.8278+4.3%#161 of 2,229
6Woodford County, KY701816.6218+3.7%#210 of 2,229
7Nelson County, KY703015.7213+4.8%#211 of 2,229
8Anderson County, KY701818.6182+5.5%#216 of 2,229
9Meade County, KY681715.4225+2.2%#273 of 2,229
10Mercer County, KY671314.2230+4.8%#301 of 2,229
71McCracken County, KY368330.1111−0.5%#1,837 of 2,229

Other business types in McCracken County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in McCracken County, KY?

There are 83 real estate businesses on map listings in McCracken County as of September 2026. 9 of them (11%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 40 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 42.9% from 2019. Official counts also show 215 one-person businesses without payroll.

How much do households in McCracken County, KY spend on rent and homeowner costs?

About $397.9M a year, or $14,417 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 83 real estate businesses on map listings, housing spending per office is 11% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 27,601 households in McCracken County and national spending patterns by income.

How does McCracken County, KY compare with the U.S. for real estate businesses?

McCracken County has 30.1 real estate businesses per 10,000 households, 22% below the U.S. rate of 38.5. The index of housing spending per office is 111, where 100 is the U.S. At the national ratio of real estate businesses to household spending, McCracken County would have about 92, against 83 on map listings. There is one business with payroll in the industry for every 690 households, against one for every 414 across the U.S. The official count rose 42.9% from 2019 to 2023, against +15.8% for the U.S.

How fast is McCracken County, KY growing?

Population estimates put McCracken County at 67,553 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 27,601 households. The median household income in McCracken County is $64,373 a year, 20% below the U.S. median of $80,734. That rose 39.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McCracken County scores 36 for real estate businesses (lower middle), #1,837 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in McCracken County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in McCracken County

Screening a site or an acquisition in McCracken County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of McCracken County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.