Groundwork

County profile · Kentucky

Harrison County, KY market data

Population, household spending and competition for 56 business types in Harrison County, each scored against other counties.

Population, 2025
19,627
+4.9% since 2020
Households
7,293
Median household income
$66,442
+37.2% vs. 2015–2019, before inflation
Median home value
$202,100
Jobs located here
4,899
Highest market score
80
Real estate, #24 of 2,229 scored counties

A site report maps the competitors on map listings around any address in Harrison County by name and distance, and the households and spending within reach. Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 19,627 people live in Harrison County, in 7,293 households. Population estimates show Harrison County grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Harrison County is $66,442 a year, 18% below the U.S. median of $80,734. That rose 37.2% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Harrison County spend the most on vehicle insurance (an index of 146, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).

The highest Groundwork market scores in Harrison County are for real estate businesses (80), real estate agents and brokers (78) and sit-down restaurants (70). Harrison County ranks #24 of 2,229 scored counties for real estate businesses.

For its number of households, Harrison County has the most map listings, relative to the U.S., for grocery stores (twice the U.S. rate) and the fewest for medical and dental practices (40% below the U.S. rate).

All 56 business types in Harrison County

Highest Groundwork market score first. Each score compares Harrison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Harrison County, KY, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Real estate80#24 of 2,229811.0Index only3003
Real estate agents and brokers78#52 of 2,17668.2Index only3183
Sit-down restaurants70#376 of 2,4052737.0$941K14210
Restaurants and cafes69#426 of 2,4055068.6$508K13726
Convenience stores69#464 of 2,26156.9$8.4M107Under 3
Auto repair shops68#441 of 2,3781723.3$443K1003
Gas stations68#471 of 2,3581216.5$2M868
Insurance agencies68#518 of 2,272912.3$2.3M18510
Coffee shops and cafes66#403 of 2,06356.9$5.1M137Under 3
Auto repair and car care62#683 of 2,4013142.5$243K907
Doctors, dentists and clinics55#972 of 2,3943750.7$202K13313
Grocery and convenience stores52#1,143 of 2,4021926.1$2.2M654
Clothing and shoe stores50#1,058 of 2,0871013.7$1.3M100Under 3
Spas and skin care48#957 of 1,76968.2$1M115Under 3
Clothing, shoes and laundry48#1,201 of 2,2101419.2$909K103Under 3
Fast food and sandwich shops46#1,311 of 2,2221013.7$2.5M8315
Dentists and orthodontists43#1,192 of 1,88679.6$1.1M1096
Pet businesses42#1,453 of 2,2001317.8$461K52Under 3
Hair salons42#1,561 of 2,3391621.9$379K88Under 3
Salons, barbers and spas40#1,737 of 2,3853041.1$202K95Under 3
Grocery stores39#1,412 of 2,0701013.7$4.2M453
Veterinarians37#1,056 of 1,48556.9$1.2M44Under 3
Pet grooming and boarding35#1,090 of 1,46168.2$998K39Under 3
Pizza35#1,645 of 2,0901013.7$2.5M5015
Barbershops28#1,149 of 1,35679.6$865K46Under 3
Bakeries and dessert shopsNot scoredNot scored45.5$6.4M153Under 3
Car washes and detailingNot scoredNot scored45.5$1.9M75Under 3
Collision repair and body shopsNot scoredNot scored45.5$1.9M61Under 3
GymsNot scoredNot scored45.5$1.2M89Under 3
Gyms, studios and classesNot scoredNot scored45.5$1.2M174Under 3
Child care and preschoolsNot scoredNot scored34.1$979K984
Funeral homesNot scoredNot scored34.1$388K57Under 3
Optometrists and eye careNot scoredNot scored34.1$2.5M80Under 3
Tire shopsNot scoredNot scored34.1$2.5M100Under 3
ChiropractorsNot scoredNot scored22.7$3.7MToo fewUnder 3
LaundromatsNot scoredNot scored22.7$6.4MToo fewUnder 3
Physical therapyNot scoredNot scored22.7$3.7MToo fewUnder 3
Primary care and pediatricsNot scoredNot scored22.7$3.7MToo few7
Home inspectorsNot scoredNot scored11.4Index onlyToo fewUnder 3
Home repair tradesNot scoredNot scored11.4$19.3MToo few6
Landscaping and lawn careNot scoredNot scored11.4$10MToo fewUnder 3
Lawn, cleaning and pest controlNot scoredNot scored11.4$10MToo fewUnder 3
Pet storesNot scoredNot scored11.4$6MToo fewUnder 3
Property managementNot scoredNot scored11.4Index onlyToo fewUnder 3
Roofing and guttersNot scoredNot scored11.4$19.3MToo fewUnder 3
Dry cleanersNot scoredNot scored00.0None listedNone listedUnder 3
ElectriciansNot scoredNot scored00.0None listedNone listed3
House cleaningNot scoredNot scored00.0None listedNone listedUnder 3
HVAC and plumbingNot scoredNot scored00.0None listedNone listed3
Martial arts and dance studiosNot scoredNot scored00.0None listedNone listedUnder 3
Mortgage brokers and lendersNot scoredNot scored00.0None listedNone listedUnder 3
Nail salonsNot scoredNot scored00.0None listedNone listedUnder 3
Oil change and quick lubeNot scoredNot scored00.0None listedNone listedUnder 3
Pest controlNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Harrison County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Harrison County, KY by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$7.5M$1,032108
Gasoline and other fuels$24.5M$3,364130
Food away from home$25.4M$3,48486
Groceries$42M$5,75591
Personal care products and services$6.1M$83183
Child care and other personal services$2.9M$40369
Memberships, classes and admissions$4.6M$63364
Medical and dental services$7.5M$1,02780
Pets$6M$82190
Clothing, shoes and related services$12.7M$1,74585
Vehicle insurance$20.9M$2,859146
Home repairs, maintenance and insurance$19.3M$2,64488
Lawn care, cleaning and other household services$10M$1,36697
Rent and homeowner costs$103.9M$14,25386

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Harrison County

Population, 2025 estimate
19,627+4.9% since 2020
Households
7,293
Median age
42.5
Homes lived in by their owners
71%
Vehicles per household
2.2
Land area
307 sq. mi.
People per square mile
62
Median household income
$66,442+37.2% vs. 2015–2019, before inflation
Average household income
$86,489
Median home value
$202,100
Jobs located here
4,899
Daytime population
15,926Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Harrison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Harrison County, KY growing?

Population estimates put Harrison County at 19,627 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 7,293 households. Against the 2015–2019 survey, median household income rose 37.2%, before inflation.

How much do households in Harrison County, KY spend?

Households in Harrison County spend about $103.9M a year on rent and homeowner costs, $42M on groceries and $25.4M on food away from home. Relative to the U.S., household spending in Harrison County runs highest on vehicle insurance (an index of 146, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).

Which business types have the highest market scores in Harrison County, KY?

Of the business types scored in Harrison County, real estate businesses (80), real estate agents and brokers (78) and sit-down restaurants (70) have the highest Groundwork market scores. For real estate businesses, that ranks #24 of 2,229 scored counties.

How does Harrison County, KY compare with the U.S.?

Median household income in Harrison County is $66,442, 18% below the U.S. median of $80,734. The population rose 4.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $202,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (twice the U.S. rate) and lowest for medical and dental practices (40% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Harrison County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Harrison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Harrison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.