County profile · Iowa
Sioux County, IA market data
How Sioux County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,774
- +2.5% since 2020
- Households
- 12,690
- Median household income
- $86,098
- +23.3% vs. 2015–2019, before inflation
- Median home value
- $250,100
- Jobs located here
- 22,086
- Highest market score
- 79
- Physical therapy, #76 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Sioux County by name and distance, and the households and spending within reach. Or open the report at the center of Sioux County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sioux County has an estimated 36,774 people and 12,690 households. Between 2020 and 2025, the population of Sioux County grew 2.5%, slower than the U.S. (+3.1%). Median household income in Sioux County is $86,098, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.3%, before inflation.
Relative to the U.S., household spending in Sioux County runs highest on vehicle maintenance and repairs (an index of 139, where 100 is the U.S. average) and lowest on child care and other personal services (76).
Of the business types scored in Sioux County, physical therapy clinics (79), spas and skin care studios (69) and fast food and sandwich shops (67) have the highest Groundwork market scores. For physical therapy clinics, that ranks #76 of 1,422 scored counties.
Against the U.S., map listings per household run highest for pet businesses (3.9 times the U.S. rate) and lowest for real estate businesses (57% below the U.S. rate).
All 56 business types in Sioux County
Highest Groundwork market score first. Each score compares Sioux County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 79 | #76 of 1,422 | 5 | 3.9 | $3.8M | 156 | Under 3 |
| Spas and skin care | 69 | #252 of 1,769 | 10 | 7.9 | $1.3M | 151 | Under 3 |
| Fast food and sandwich shops | 67 | #488 of 2,222 | 17 | 13.4 | $3.1M | 101 | 20 |
| Doctors, dentists and clinics | 66 | #487 of 2,394 | 68 | 53.6 | $276K | 181 | 34 |
| Tire shops | 63 | #456 of 1,530 | 8 | 6.3 | $2.1M | 85 | Under 3 |
| Nail salons | 62 | #352 of 1,328 | 7 | 5.5 | $1.9M | 113 | Under 3 |
| Dentists and orthodontists | 60 | #561 of 1,886 | 12 | 9.5 | $1.6M | 159 | 14 |
| Real estate agents and brokers | 58 | #645 of 2,176 | 18 | 14.2 | Index only | 189 | 11 |
| Real estate | 58 | #655 of 2,229 | 21 | 16.5 | Index only | 204 | 19 |
| Pizza | 57 | #770 of 2,090 | 15 | 11.8 | $3.5M | 69 | 20 |
| Restaurants and cafes | 57 | #888 of 2,405 | 136 | 107.2 | $384K | 104 | 52 |
| Salons, barbers and spas | 56 | #849 of 2,385 | 52 | 41.0 | $255K | 120 | 12 |
| Clothing, shoes and laundry | 56 | #882 of 2,210 | 27 | 21.3 | $968K | 110 | 8 |
| Clothing and shoe stores | 55 | #871 of 2,087 | 20 | 15.8 | $1.3M | 103 | 8 |
| Convenience stores | 55 | #955 of 2,261 | 16 | 12.6 | $5M | 63 | Under 3 |
| Sit-down restaurants | 53 | #1,050 of 2,405 | 75 | 59.1 | $697K | 105 | 24 |
| Bakeries and dessert shops | 52 | #869 of 1,889 | 14 | 11.0 | $3.7M | 90 | 7 |
| Car washes and detailing | 51 | #700 of 1,451 | 7 | 5.5 | $2.4M | 96 | 6 |
| Gyms, studios and classes | 48 | #1,189 of 2,088 | 24 | 18.9 | $517K | 78 | 6 |
| Gas stations | 48 | #1,276 of 2,358 | 24 | 18.9 | $1.8M | 74 | 25 |
| Gyms | 45 | #1,120 of 1,792 | 22 | 17.3 | $564K | 43 | 3 |
| HVAC and plumbing | 44 | #1,055 of 1,707 | 9 | 7.1 | $4M | 84 | 16 |
| Coffee shops and cafes | 44 | #1,263 of 2,063 | 22 | 17.3 | $2.4M | 64 | 7 |
| Hair salons | 41 | #1,601 of 2,339 | 35 | 27.6 | $379K | 88 | 12 |
| Auto repair shops | 41 | #1,616 of 2,378 | 46 | 36.2 | $368K | 83 | 35 |
| Auto repair and car care | 41 | #1,621 of 2,401 | 76 | 59.9 | $223K | 83 | 43 |
| Funeral homes | 40 | #977 of 1,472 | 5 | 3.9 | $391K | 58 | 6 |
| Grocery and convenience stores | 40 | #1,616 of 2,402 | 42 | 33.1 | $1.9M | 56 | 12 |
| Pet grooming and boarding | 39 | #1,004 of 1,461 | 10 | 7.9 | $1.1M | 45 | 3 |
| Optometrists and eye care | 38 | #954 of 1,302 | 9 | 7.1 | $2.1M | 67 | 4 |
| Collision repair and body shops | 36 | #990 of 1,327 | 9 | 7.1 | $1.9M | 61 | 14 |
| Home repair trades | 36 | #1,666 of 2,057 | 20 | 15.8 | $1.8M | 74 | 36 |
| Chiropractors | 34 | #1,187 of 1,490 | 14 | 11.0 | $1.3M | 56 | 11 |
| Landscaping and lawn care | 33 | #1,204 of 1,493 | 9 | 7.1 | $1.8M | 62 | 18 |
| Insurance agencies | 33 | #1,706 of 2,272 | 21 | 16.5 | $1.2M | 98 | 30 |
| Lawn, cleaning and pest control | 32 | #1,516 of 1,771 | 14 | 11.0 | $1.2M | 69 | 28 |
| Pet stores | 31 | #772 of 974 | 8 | 6.3 | $1.4M | 31 | Under 3 |
| Grocery stores | 30 | #1,661 of 2,070 | 21 | 16.5 | $3.8M | 41 | 11 |
| Pet businesses | 28 | #1,949 of 2,200 | 51 | 40.2 | $223K | 25 | 12 |
| Veterinarians | 27 | #1,282 of 1,485 | 12 | 9.5 | $946K | 35 | 9 |
| Electricians | 26 | #1,042 of 1,160 | 9 | 7.1 | $4M | 33 | 14 |
| Child care and preschools | 25 | #1,422 of 1,611 | 15 | 11.8 | $375K | 37 | 16 |
| House cleaning | Not scored | Not scored | 4 | 3.2 | $4.1M | 64 | 10 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.2 | $4.7M | 264 | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $13.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.6 | $6.2M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.6 | $18M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $16.3M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Sioux County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.9M | $1,335 | 139 |
| Gasoline and other fuels | $42.5M | $3,347 | 129 |
| Food away from home | $52.3M | $4,119 | 101 |
| Groceries | $79.4M | $6,258 | 99 |
| Personal care products and services | $13.3M | $1,044 | 104 |
| Child care and other personal services | $5.6M | $443 | 76 |
| Memberships, classes and admissions | $12.4M | $979 | 100 |
| Medical and dental services | $18.8M | $1,480 | 115 |
| Pets | $11.4M | $894 | 98 |
| Clothing, shoes and related services | $26.1M | $2,060 | 100 |
| Vehicle insurance | $25.7M | $2,027 | 104 |
| Home repairs, maintenance and insurance | $36M | $2,840 | 94 |
| Lawn care, cleaning and other household services | $16.3M | $1,285 | 91 |
| Rent and homeowner costs | $185.4M | $14,613 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sioux County
- Population, 2025 estimate
- 36,774+2.5% since 2020
- Households
- 12,690
- Median age
- 34.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.3
- Land area
- 768 sq. mi.
- People per square mile
- 47
- Median household income
- $86,098+23.3% vs. 2015–2019, before inflation
- Average household income
- $104,988
- Median home value
- $250,100
- Jobs located here
- 22,086
- Daytime population
- 39,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sioux County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sioux County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Osceola County, IA6,100 people
- Cherokee County, IA11,600 people
- Woodbury County, IA106,247 people
- Clay County, IA16,461 people
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Questions
How fast is Sioux County, IA growing?
Population estimates put Sioux County at 36,774 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 12,690 households. Median household income rose 23.3% from the 2015–2019 survey, before inflation.
How much do households in Sioux County, IA spend?
Households in Sioux County spend about $185.4M a year on rent and homeowner costs, $79.4M on groceries and $52.3M on food away from home. Set against the U.S., households in Sioux County spend the most on vehicle maintenance and repairs (an index of 139, where 100 is the U.S. average) and the least on child care and other personal services (76).
Which business types have the highest market scores in Sioux County, IA?
The highest Groundwork market scores in Sioux County are for physical therapy clinics (79), spas and skin care studios (69) and fast food and sandwich shops (67). Sioux County ranks #76 of 1,422 scored counties for physical therapy clinics.
How does Sioux County, IA compare with the U.S.?
The median household income in Sioux County is $86,098 a year, 7% above the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $250,100, against $332,700 for the U.S. For its number of households, Sioux County has the most map listings, relative to the U.S., for pet businesses (3.9 times the U.S. rate) and the fewest for real estate businesses (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Sioux County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sioux County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sioux County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sioux County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.