County profile · Iowa
Crawford County, IA market data
Population, household spending and competition for 56 business types in Crawford County, each scored against other counties.
- Population, 2025
- 16,237
- −1.5% since 2020
- Households
- 6,331
- Median household income
- $67,027
- +20.2% vs. 2015–2019, before inflation
- Median home value
- $153,700
- Jobs located here
- 6,697
- Highest market score
- 67
- Doctors, dentists and clinics, #439 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Crawford County by name and distance, and the households and spending within reach. Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 16,237 people live in Crawford County, in 6,331 households. Population estimates show Crawford County declined 1.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in Crawford County is $67,027 a year, 17% below the U.S. median of $80,734. That rose 20.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Crawford County spend the most on vehicle maintenance and repairs (an index of 127, where 100 is the U.S. average) and the least on child care and other personal services (61).
The highest Groundwork market scores in Crawford County are for medical and dental practices (67), real estate businesses (63) and auto repair shops (63). Crawford County ranks #439 of 2,394 scored counties for medical and dental practices.
For its number of households, Crawford County has the most map listings, relative to the U.S., for gas stations (88% above the U.S. rate) and the fewest for medical and dental practices (55% below the U.S. rate).
All 56 business types in Crawford County
Highest Groundwork market score first. Each score compares Crawford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 67 | #439 of 2,394 | 24 | 37.9 | $349K | 229 | 10 |
| Real estate | 63 | #434 of 2,229 | 6 | 9.5 | Index only | 325 | 3 |
| Auto repair shops | 63 | #589 of 2,378 | 10 | 15.8 | $771K | 173 | 8 |
| Fast food and sandwich shops | 63 | #605 of 2,222 | 6 | 9.5 | $3.8M | 125 | 9 |
| Salons, barbers and spas | 59 | #695 of 2,385 | 20 | 31.6 | $294K | 138 | 3 |
| Pet businesses | 57 | #760 of 2,200 | 5 | 7.9 | $989K | 113 | 3 |
| Auto repair and car care | 55 | #962 of 2,401 | 25 | 39.5 | $308K | 115 | 11 |
| Real estate agents and brokers | 54 | #806 of 2,176 | 5 | 7.9 | Index only | 310 | Under 3 |
| Restaurants and cafes | 50 | #1,178 of 2,405 | 56 | 88.5 | $409K | 110 | 24 |
| Pizza | 48 | #1,118 of 2,090 | 6 | 9.5 | $3.8M | 75 | 9 |
| Clothing and shoe stores | 42 | #1,335 of 2,087 | 10 | 15.8 | $1.2M | 92 | 3 |
| Clothing, shoes and laundry | 42 | #1,418 of 2,210 | 14 | 22.1 | $835K | 95 | 3 |
| Sit-down restaurants | 40 | #1,616 of 2,405 | 31 | 49.0 | $739K | 111 | 13 |
| Car washes and detailing | 35 | #1,107 of 1,451 | 5 | 7.9 | $1.5M | 61 | Under 3 |
| Gyms, studios and classes | 34 | #1,669 of 2,088 | 9 | 14.2 | $551K | 83 | Under 3 |
| Grocery and convenience stores | 34 | #1,817 of 2,402 | 16 | 25.3 | $2.3M | 68 | 5 |
| Convenience stores | 33 | #1,712 of 2,261 | 8 | 12.6 | $4.6M | 58 | Under 3 |
| Gas stations | 32 | #1,891 of 2,358 | 13 | 20.5 | $1.5M | 64 | 12 |
| Home repair trades | 30 | #1,835 of 2,057 | 8 | 12.6 | $2M | 83 | 13 |
| Hair salons | 30 | #2,023 of 2,339 | 17 | 26.9 | $346K | 80 | Under 3 |
| Gyms | 28 | #1,538 of 1,792 | 6 | 9.5 | $827K | 64 | Under 3 |
| Grocery stores | 21 | #1,865 of 2,070 | 7 | 11.1 | $5.3M | 57 | 5 |
| Insurance agencies | 20 | #2,071 of 2,272 | 11 | 17.4 | $1.1M | 87 | 15 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 6.3 | $5.7M | 138 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 6.3 | $2.1M | 88 | 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 6.3 | $2.1M | 213 | 7 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 6.3 | $1.8M | 109 | 9 |
| Physical therapy | Not scored | Not scored | 4 | 6.3 | $2.1M | 87 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 6.3 | $1.9M | 77 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 4.7 | $7.6M | 206 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.7 | $2.6M | 83 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 4.7 | $5.4M | 45 | 9 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.7 | $5.4M | 113 | 4 |
| Optometrists and eye care | Not scored | Not scored | 3 | 4.7 | $2.8M | 89 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.7 | $1.6M | 61 | 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.2 | $484K | Too few | 6 |
| House cleaning | Not scored | Not scored | 2 | 3.2 | $3.7M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.2 | $3.7M | Too few | 6 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 3.2 | $2.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 3.2 | $8.1M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 3.2 | $2.9M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.6 | $2.2M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.6 | $11.7M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.6 | $5.9M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.6 | $4.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.6 | $5M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Crawford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.7M | $1,217 | 127 |
| Gasoline and other fuels | $19.7M | $3,119 | 120 |
| Food away from home | $22.9M | $3,618 | 89 |
| Groceries | $36.8M | $5,809 | 92 |
| Personal care products and services | $5.9M | $929 | 92 |
| Child care and other personal services | $2.2M | $354 | 61 |
| Memberships, classes and admissions | $5M | $784 | 80 |
| Medical and dental services | $8.4M | $1,325 | 103 |
| Pets | $4.9M | $781 | 86 |
| Clothing, shoes and related services | $11.7M | $1,847 | 90 |
| Vehicle insurance | $12M | $1,898 | 97 |
| Home repairs, maintenance and insurance | $16.1M | $2,547 | 84 |
| Lawn care, cleaning and other household services | $7.3M | $1,161 | 82 |
| Rent and homeowner costs | $84.5M | $13,341 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Crawford County
- Population, 2025 estimate
- 16,237−1.5% since 2020
- Households
- 6,331
- Median age
- 40.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 714 sq. mi.
- People per square mile
- 23
- Median household income
- $67,027+20.2% vs. 2015–2019, before inflation
- Average household income
- $86,726
- Median home value
- $153,700
- Jobs located here
- 6,697
- Daytime population
- 14,730Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Crawford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Shelby County, IA11,778 people
- Ida County, IA6,911 people
- Sac County, IA9,689 people
- Audubon County, IA5,599 people
- Monona County, IA8,557 people
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- Buena Vista County, IA20,753 people
Questions
How fast is Crawford County, IA growing?
Population estimates put Crawford County at 16,237 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 6,331 households. Against the 2015–2019 survey, median household income rose 20.2%, before inflation.
How much do households in Crawford County, IA spend?
Households in Crawford County spend about $84.5M a year on rent and homeowner costs, $36.8M on groceries and $22.9M on food away from home. Relative to the U.S., household spending in Crawford County runs highest on vehicle maintenance and repairs (an index of 127, where 100 is the U.S. average) and lowest on child care and other personal services (61).
Which business types have the highest market scores in Crawford County, IA?
Of the business types scored in Crawford County, medical and dental practices (67), real estate businesses (63) and auto repair shops (63) have the highest Groundwork market scores. For medical and dental practices, that ranks #439 of 2,394 scored counties.
How does Crawford County, IA compare with the U.S.?
Median household income in Crawford County is $67,027, 17% below the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $153,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (88% above the U.S. rate) and lowest for medical and dental practices (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Crawford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Crawford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Crawford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.