County profile · Iowa
Fayette County, IA market data
Population, household spending and competition for 56 business types in Fayette County, each scored against other counties.
- Population, 2025
- 19,047
- −2.1% since 2020
- Households
- 8,342
- Median household income
- $60,165
- +17.7% vs. 2015–2019, before inflation
- Median home value
- $136,800
- Jobs located here
- 7,115
- Highest market score
- 68
- Dentists and orthodontists, #302 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Fayette County by name and distance, and the households and spending within reach. Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,047 people live in Fayette County, in 8,342 households. Population estimates show Fayette County declined 2.1% from 2020 to 2025, against +3.1% for the U.S. The median household income in Fayette County is $60,165 a year, 25% below the U.S. median of $80,734. That rose 17.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Fayette County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (56).
The highest Groundwork market scores in Fayette County are for dentists and orthodontists (68), medical and dental practices (59) and spas and skin care studios (51). Fayette County ranks #302 of 1,886 scored counties for dentists and orthodontists.
For its number of households, Fayette County has the most map listings, relative to the U.S., for insurance agencies (77% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (48% below the U.S. rate).
All 56 business types in Fayette County
Highest Groundwork market score first. Each score compares Fayette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 68 | #302 of 1,886 | 5 | 6.0 | $2.1M | 216 | 4 |
| Doctors, dentists and clinics | 59 | #790 of 2,394 | 45 | 53.9 | $236K | 155 | 10 |
| Spas and skin care | 51 | #832 of 1,769 | 5 | 6.0 | $1.5M | 169 | Under 3 |
| Clothing and shoe stores | 51 | #999 of 2,087 | 7 | 8.4 | $2.1M | 166 | Under 3 |
| Clothing, shoes and laundry | 50 | #1,121 of 2,210 | 10 | 12.0 | $1.5M | 168 | Under 3 |
| Gas stations | 49 | #1,192 of 2,358 | 7 | 8.4 | $3.5M | 148 | 16 |
| Auto repair and car care | 46 | #1,392 of 2,401 | 39 | 46.8 | $245K | 91 | 12 |
| Primary care and pediatrics | 45 | #1,010 of 1,656 | 6 | 7.2 | $1.8M | 100 | Under 3 |
| Tire shops | 43 | #959 of 1,530 | 5 | 6.0 | $1.9M | 76 | Under 3 |
| Salons, barbers and spas | 41 | #1,660 of 2,385 | 28 | 33.6 | $264K | 124 | 8 |
| Fast food and sandwich shops | 39 | #1,549 of 2,222 | 14 | 16.8 | $2M | 67 | 10 |
| Pizza | 38 | #1,529 of 2,090 | 10 | 12.0 | $2.9M | 56 | 10 |
| Grocery and convenience stores | 37 | #1,712 of 2,402 | 20 | 24.0 | $2.3M | 69 | 5 |
| Restaurants and cafes | 37 | #1,750 of 2,405 | 87 | 104.3 | $330K | 89 | 29 |
| Auto repair shops | 36 | #1,809 of 2,378 | 24 | 28.8 | $398K | 89 | 12 |
| Convenience stores | 33 | #1,705 of 2,261 | 9 | 10.8 | $5.2M | 66 | Under 3 |
| Lawn, cleaning and pest control | 31 | #1,541 of 1,771 | 8 | 9.6 | $1.2M | 69 | 7 |
| Grocery stores | 30 | #1,637 of 2,070 | 6 | 7.2 | $7.8M | 84 | 5 |
| Coffee shops and cafes | 30 | #1,752 of 2,063 | 11 | 13.2 | $2.6M | 70 | 4 |
| Real estate agents and brokers | 30 | #2,012 of 2,176 | 14 | 16.8 | Index only | 141 | Under 3 |
| HVAC and plumbing | 29 | #1,500 of 1,707 | 6 | 7.2 | $3.4M | 71 | 7 |
| Pet businesses | 29 | #1,899 of 2,200 | 12 | 14.4 | $509K | 58 | 4 |
| Hair salons | 28 | #2,070 of 2,339 | 18 | 21.6 | $411K | 96 | 8 |
| Sit-down restaurants | 28 | #2,109 of 2,405 | 50 | 59.9 | $574K | 86 | 15 |
| Real estate | 27 | #2,139 of 2,229 | 18 | 21.6 | Index only | 138 | Under 3 |
| Funeral homes | 26 | #1,295 of 1,472 | 6 | 7.2 | $239K | 35 | 7 |
| Gyms | 26 | #1,575 of 1,792 | 7 | 8.4 | $867K | 67 | Under 3 |
| Landscaping and lawn care | 22 | #1,426 of 1,493 | 6 | 7.2 | $1.6M | 53 | 7 |
| Chiropractors | 21 | #1,414 of 1,490 | 7 | 8.4 | $1.5M | 64 | 6 |
| Gyms, studios and classes | 21 | #1,959 of 2,088 | 14 | 16.8 | $434K | 65 | Under 3 |
| Home repair trades | 19 | #2,013 of 2,057 | 13 | 15.6 | $1.6M | 65 | 16 |
| Martial arts and dance studios | 18 | #1,270 of 1,334 | 5 | 6.0 | $1.2M | 60 | Under 3 |
| Veterinarians | 13 | #1,450 of 1,485 | 5 | 6.0 | $1.2M | 45 | 4 |
| Roofing and gutters | 10 | #1,164 of 1,177 | 5 | 6.0 | $4.1M | 48 | 3 |
| Insurance agencies | 10 | #2,244 of 2,272 | 23 | 27.6 | $655K | 52 | 23 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.6 | $9.6M | 231 | 4 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.6 | $3.2M | 126 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.6 | $3.2M | 103 | 5 |
| Physical therapy | Not scored | Not scored | 3 | 3.6 | $3.5M | 148 | Under 3 |
| Property management | Not scored | Not scored | 3 | 3.6 | Index only | 64 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.4 | $3.7M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.4 | $1.4M | Too few | 8 |
| Electricians | Not scored | Not scored | 2 | 2.4 | $10.2M | Too few | 6 |
| Nail salons | Not scored | Not scored | 2 | 2.4 | $3.7M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.4 | $3.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.4 | $3.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.4 | $3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $9.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $14.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.2 | $10.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.2 | $9.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Fayette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.5M | $1,144 | 119 |
| Gasoline and other fuels | $24.6M | $2,953 | 114 |
| Food away from home | $28.7M | $3,438 | 84 |
| Groceries | $46.9M | $5,627 | 89 |
| Personal care products and services | $7.4M | $887 | 88 |
| Child care and other personal services | $2.7M | $328 | 56 |
| Memberships, classes and admissions | $6.1M | $728 | 74 |
| Medical and dental services | $10.6M | $1,275 | 99 |
| Pets | $6.1M | $733 | 81 |
| Clothing, shoes and related services | $14.8M | $1,771 | 86 |
| Vehicle insurance | $15.1M | $1,806 | 92 |
| Home repairs, maintenance and insurance | $20.4M | $2,445 | 81 |
| Lawn care, cleaning and other household services | $9.3M | $1,116 | 79 |
| Rent and homeowner costs | $107.5M | $12,886 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fayette County
- Population, 2025 estimate
- 19,047−2.1% since 2020
- Households
- 8,342
- Median age
- 43.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 731 sq. mi.
- People per square mile
- 26
- Median household income
- $60,165+17.7% vs. 2015–2019, before inflation
- Average household income
- $80,301
- Median home value
- $136,800
- Jobs located here
- 7,115
- Daytime population
- 16,988Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fayette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Iowa 8
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- Bremer County, IA25,204 people
- Clayton County, IA17,013 people
- Chickasaw County, IA11,807 people
- Winneshiek County, IA19,873 people
- Delaware County, IA17,558 people
- Black Hawk County, IA131,049 people
- Allamakee County, IA14,092 people
Questions
How fast is Fayette County, IA growing?
Population estimates put Fayette County at 19,047 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 8,342 households. Against the 2015–2019 survey, median household income rose 17.7%, before inflation.
How much do households in Fayette County, IA spend?
Households in Fayette County spend about $107.5M a year on rent and homeowner costs, $46.9M on groceries and $28.7M on food away from home. Relative to the U.S., household spending in Fayette County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Which business types have the highest market scores in Fayette County, IA?
Of the business types scored in Fayette County, dentists and orthodontists (68), medical and dental practices (59) and spas and skin care studios (51) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #302 of 1,886 scored counties.
How does Fayette County, IA compare with the U.S.?
Median household income in Fayette County is $60,165, 25% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $136,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for insurance agencies (77% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Fayette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fayette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Fayette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.