County profile · Iowa
Bremer County, IA market data
How Bremer County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,296
- +1.1% since 2020
- Households
- 9,716
- Median household income
- $86,784
- +23.3% vs. 2015–2019, before inflation
- Median home value
- $219,600
- Jobs located here
- 9,443
- Highest market score
- 80
- Fast food and sandwich shops, #128 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Bremer County by name and distance, and the households and spending within reach. Or open the report at the center of Bremer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Bremer County has an estimated 25,296 people and 9,716 households. Population estimates show Bremer County grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Bremer County is $86,784, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.3%, before inflation.
Relative to the U.S., household spending in Bremer County runs highest on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and lowest on child care and other personal services (71).
Of the business types scored in Bremer County, fast food and sandwich shops (80); clothing, shoe and laundry businesses (78); and clothing and shoe stores (75) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #128 of 2,222 scored counties.
Bremer County is part of the Waterloo-Cedar Falls metro area. Against the U.S., map listings per household run highest for insurance agencies (twice the U.S. rate) and lowest for real estate businesses (60% below the U.S. rate).
All 56 business types in Bremer County
Highest Groundwork market score first. Each score compares Bremer County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 80 | #128 of 2,222 | 9 | 9.3 | $4.3M | 142 | 10 |
| Clothing, shoes and laundry | 78 | #169 of 2,210 | 9 | 9.3 | $2.2M | 245 | 3 |
| Clothing and shoe stores | 75 | #233 of 2,087 | 7 | 7.2 | $2.8M | 219 | 3 |
| Grocery and convenience stores | 73 | #363 of 2,402 | 17 | 17.5 | $3.5M | 105 | 4 |
| Auto repair shops | 68 | #412 of 2,378 | 19 | 19.6 | $626K | 141 | 11 |
| Real estate | 66 | #344 of 2,229 | 15 | 15.4 | Index only | 215 | 6 |
| Sit-down restaurants | 66 | #493 of 2,405 | 44 | 45.3 | $889K | 134 | 15 |
| Grocery stores | 66 | #503 of 2,070 | 5 | 5.1 | $12.1M | 130 | 4 |
| Auto repair and car care | 65 | #532 of 2,401 | 37 | 38.1 | $321K | 120 | 15 |
| Restaurants and cafes | 64 | #617 of 2,405 | 94 | 96.7 | $416K | 112 | 34 |
| HVAC and plumbing | 58 | #573 of 1,707 | 6 | 6.2 | $4.5M | 95 | 7 |
| Real estate agents and brokers | 58 | #646 of 2,176 | 14 | 14.4 | Index only | 183 | 6 |
| Gyms | 55 | #735 of 1,792 | 8 | 8.2 | $1.1M | 86 | Under 3 |
| Bakeries and dessert shops | 54 | #768 of 1,889 | 7 | 7.2 | $5.6M | 135 | 9 |
| Pizza | 54 | #881 of 2,090 | 14 | 14.4 | $2.8M | 55 | 10 |
| Convenience stores | 54 | #992 of 2,261 | 11 | 11.3 | $5.5M | 70 | Under 3 |
| Salons, barbers and spas | 53 | #996 of 2,385 | 39 | 40.1 | $256K | 120 | 9 |
| Gyms, studios and classes | 52 | #974 of 2,088 | 15 | 15.4 | $598K | 90 | Under 3 |
| Tire shops | 50 | #779 of 1,530 | 5 | 5.1 | $2.4M | 95 | 3 |
| Spas and skin care | 49 | #926 of 1,769 | 11 | 11.3 | $906K | 103 | Under 3 |
| Dentists and orthodontists | 48 | #1,023 of 1,886 | 14 | 14.4 | $1M | 103 | 8 |
| Doctors, dentists and clinics | 46 | #1,378 of 2,394 | 84 | 86.5 | $168K | 110 | 32 |
| Lawn, cleaning and pest control | 44 | #1,107 of 1,771 | 11 | 11.3 | $1.1M | 66 | 7 |
| Home repair trades | 43 | #1,388 of 2,057 | 17 | 17.5 | $1.6M | 66 | 13 |
| Hair salons | 42 | #1,558 of 2,339 | 25 | 25.7 | $399K | 93 | 8 |
| Car washes and detailing | 41 | #971 of 1,451 | 8 | 8.2 | $1.5M | 59 | Under 3 |
| Physical therapy | 40 | #987 of 1,422 | 7 | 7.2 | $2M | 84 | 8 |
| Pet grooming and boarding | 39 | #989 of 1,461 | 5 | 5.1 | $1.7M | 66 | 3 |
| Pet businesses | 38 | #1,603 of 2,200 | 14 | 14.4 | $602K | 69 | 9 |
| Landscaping and lawn care | 37 | #1,105 of 1,493 | 8 | 8.2 | $1.5M | 52 | 7 |
| Roofing and gutters | 34 | #925 of 1,177 | 5 | 5.1 | $5.4M | 64 | Under 3 |
| Electricians | 34 | #936 of 1,160 | 6 | 6.2 | $4.5M | 38 | 6 |
| Coffee shops and cafes | 33 | #1,657 of 2,063 | 15 | 15.4 | $2.6M | 70 | 9 |
| Chiropractors | 32 | #1,232 of 1,490 | 10 | 10.3 | $1.4M | 59 | 7 |
| Veterinarians | 28 | #1,253 of 1,485 | 6 | 6.2 | $1.4M | 52 | 6 |
| Child care and preschools | 27 | #1,390 of 1,611 | 7 | 7.2 | $574K | 57 | 10 |
| Insurance agencies | 17 | #2,155 of 2,272 | 31 | 31.9 | $590K | 47 | 21 |
| Funeral homes | Not scored | Not scored | 4 | 4.1 | $404K | 60 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 4.1 | $2.2M | 55 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.1 | $4M | 129 | 3 |
| Gas stations | Not scored | Not scored | 3 | 3.1 | $10M | 420 | 12 |
| House cleaning | Not scored | Not scored | 3 | 3.1 | $4.1M | 64 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.1 | $3M | 148 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.1 | $4.7M | 150 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.1 | $4.7M | 264 | 9 |
| Barbershops | Not scored | Not scored | 2 | 2.1 | $5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.1 | $4.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $19.4M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.0 | $10M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $11.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.0 | $14.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Bremer County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.9M | $1,224 | 128 |
| Gasoline and other fuels | $30.1M | $3,094 | 119 |
| Food away from home | $39.1M | $4,024 | 99 |
| Groceries | $60.3M | $6,205 | 98 |
| Personal care products and services | $10M | $1,026 | 102 |
| Child care and other personal services | $4M | $414 | 71 |
| Memberships, classes and admissions | $9M | $924 | 94 |
| Medical and dental services | $14.1M | $1,453 | 113 |
| Pets | $8.4M | $868 | 95 |
| Clothing, shoes and related services | $19.4M | $2,001 | 97 |
| Vehicle insurance | $18.3M | $1,881 | 96 |
| Home repairs, maintenance and insurance | $27.1M | $2,789 | 92 |
| Lawn care, cleaning and other household services | $12.2M | $1,259 | 89 |
| Rent and homeowner costs | $139.9M | $14,396 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Bremer County
- Population, 2025 estimate
- 25,296+1.1% since 2020
- Households
- 9,716
- Median age
- 39.3
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 436 sq. mi.
- People per square mile
- 58
- Median household income
- $86,784+23.3% vs. 2015–2019, before inflation
- Average household income
- $108,261
- Median home value
- $219,600
- Jobs located here
- 9,443
- Daytime population
- 21,993Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bremer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Bremer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Bremer County, IA growing?
Population estimates put Bremer County at 25,296 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 9,716 households. Median household income rose 23.3% from the 2015–2019 survey, before inflation.
How much do households in Bremer County, IA spend?
Households in Bremer County spend about $139.9M a year on rent and homeowner costs, $60.3M on groceries and $39.1M on food away from home. Set against the U.S., households in Bremer County spend the most on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and the least on child care and other personal services (71).
Which business types have the highest market scores in Bremer County, IA?
The highest Groundwork market scores in Bremer County are for fast food and sandwich shops (80); clothing, shoe and laundry businesses (78); and clothing and shoe stores (75). Bremer County ranks #128 of 2,222 scored counties for fast food and sandwich shops.
How does Bremer County, IA compare with the U.S.?
The median household income in Bremer County is $86,784 a year, 7% above the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $219,600, against $332,700 for the U.S. For its number of households, Bremer County has the most map listings, relative to the U.S., for insurance agencies (twice the U.S. rate) and the fewest for real estate businesses (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Bremer County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bremer County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Bremer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bremer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.