County profile · Iowa
Winneshiek County, IA market data
Population, household spending and competition for 56 business types in Winneshiek County, each scored against other counties.
- Population, 2025
- 19,733
- −1.6% since 2020
- Households
- 8,139
- Median household income
- $79,066
- +21.2% vs. 2015–2019, before inflation
- Median home value
- $259,200
- Jobs located here
- 9,885
- Highest market score
- 73
- Fast food and sandwich shops, #275 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Winneshiek County by name and distance, and the households and spending within reach. Or open the report at the center of Winneshiek County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,733 people live in Winneshiek County, in 8,139 households. Between 2020 and 2025, the population of Winneshiek County declined 1.6%, against +3.1% for the U.S. The median household income in Winneshiek County is $79,066 a year, 2% below the U.S. median of $80,734. That rose 21.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Winneshiek County spend the most on vehicle maintenance and repairs (an index of 129, where 100 is the U.S. average) and the least on child care and other personal services (68).
The highest Groundwork market scores in Winneshiek County are for fast food and sandwich shops (73); pizza places (60); and lawn care, cleaning and pest control companies (58). Winneshiek County ranks #275 of 2,222 scored counties for fast food and sandwich shops.
For its number of households, Winneshiek County has the most map listings, relative to the U.S., for electricians (5.9 times the U.S. rate) and the fewest for real estate businesses (52% below the U.S. rate).
All 56 business types in Winneshiek County
Highest Groundwork market score first. Each score compares Winneshiek County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 73 | #275 of 2,222 | 7 | 8.6 | $4.5M | 148 | 9 |
| Pizza | 60 | #652 of 2,090 | 7 | 8.6 | $4.5M | 89 | 9 |
| Lawn, cleaning and pest control | 58 | #555 of 1,771 | 5 | 6.1 | $2M | 119 | 6 |
| Dentists and orthodontists | 56 | #700 of 1,886 | 7 | 8.6 | $1.6M | 166 | 7 |
| Doctors, dentists and clinics | 54 | #996 of 2,394 | 45 | 55.3 | $254K | 167 | 23 |
| Real estate agents and brokers | 49 | #1,093 of 2,176 | 14 | 17.2 | Index only | 149 | 4 |
| Grocery and convenience stores | 49 | #1,237 of 2,402 | 16 | 19.7 | $3.1M | 91 | 6 |
| Real estate | 48 | #1,167 of 2,229 | 15 | 18.4 | Index only | 175 | 9 |
| Sit-down restaurants | 47 | #1,302 of 2,405 | 42 | 51.6 | $752K | 113 | 15 |
| Auto repair and car care | 47 | #1,324 of 2,401 | 35 | 43.0 | $288K | 107 | 18 |
| Convenience stores | 45 | #1,303 of 2,261 | 9 | 11.1 | $5.5M | 70 | Under 3 |
| Restaurants and cafes | 43 | #1,503 of 2,405 | 91 | 111.8 | $347K | 94 | 32 |
| Auto repair shops | 42 | #1,547 of 2,378 | 22 | 27.0 | $458K | 103 | 16 |
| Gyms | 41 | #1,218 of 1,792 | 7 | 8.6 | $1M | 78 | Under 3 |
| Pet businesses | 41 | #1,501 of 2,200 | 14 | 17.2 | $487K | 55 | 3 |
| Grocery stores | 39 | #1,387 of 2,070 | 6 | 7.4 | $8.2M | 88 | 5 |
| Clothing, shoes and laundry | 39 | #1,559 of 2,210 | 21 | 25.8 | $756K | 86 | 5 |
| Physical therapy | 38 | #1,039 of 1,422 | 7 | 8.6 | $1.6M | 68 | 3 |
| Hair salons | 38 | #1,733 of 2,339 | 21 | 25.8 | $384K | 89 | 5 |
| Salons, barbers and spas | 38 | #1,810 of 2,385 | 36 | 44.2 | $224K | 105 | 9 |
| Clothing and shoe stores | 37 | #1,511 of 2,087 | 16 | 19.7 | $992K | 78 | 5 |
| Martial arts and dance studios | 31 | #1,127 of 1,334 | 5 | 6.1 | $1.4M | 71 | Under 3 |
| Bakeries and dessert shops | 31 | #1,583 of 1,889 | 9 | 11.1 | $3.5M | 85 | 7 |
| Spas and skin care | 27 | #1,596 of 1,769 | 11 | 13.5 | $733K | 84 | 3 |
| Gyms, studios and classes | 27 | #1,874 of 2,088 | 18 | 22.1 | $396K | 60 | Under 3 |
| Funeral homes | 26 | #1,307 of 1,472 | 9 | 11.1 | $158K | 23 | 3 |
| Collision repair and body shops | 25 | #1,191 of 1,327 | 6 | 7.4 | $1.7M | 54 | 6 |
| Coffee shops and cafes | 25 | #1,885 of 2,063 | 14 | 17.2 | $2.3M | 61 | 7 |
| Chiropractors | 21 | #1,423 of 1,490 | 13 | 16.0 | $880K | 37 | 6 |
| Home repair trades | 21 | #1,994 of 2,057 | 19 | 23.3 | $1.2M | 48 | 17 |
| Insurance agencies | 18 | #2,117 of 2,272 | 17 | 20.9 | $913K | 73 | 13 |
| Yoga, Pilates and fitness studios | 16 | #764 of 777 | 6 | 7.4 | $1.2M | 29 | Under 3 |
| Electricians | 11 | #1,146 of 1,160 | 12 | 14.7 | $1.8M | 15 | 11 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.9 | $2.5M | 100 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.9 | $5.5M | 115 | 6 |
| Pet stores | Not scored | Not scored | 4 | 4.9 | $1.7M | 38 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.7 | $1.1M | 107 | 7 |
| Gas stations | Not scored | Not scored | 3 | 3.7 | $8.5M | 357 | 8 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.7 | $2.3M | 89 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.7 | $3.8M | 214 | 7 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.7 | $7.3M | 87 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.7 | $2.3M | 83 | 3 |
| Barbershops | Not scored | Not scored | 2 | 2.5 | $4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.5 | $5M | Too few | 6 |
| Laundromats | Not scored | Not scored | 2 | 2.5 | $7.9M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.5 | $4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.5 | $5M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.5 | $5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $15.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $10M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.2 | $11.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Winneshiek County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.1M | $1,237 | 129 |
| Gasoline and other fuels | $25.5M | $3,138 | 121 |
| Food away from home | $31.6M | $3,881 | 95 |
| Groceries | $49.3M | $6,058 | 96 |
| Personal care products and services | $8.1M | $991 | 99 |
| Child care and other personal services | $3.2M | $396 | 68 |
| Memberships, classes and admissions | $7.1M | $876 | 89 |
| Medical and dental services | $11.4M | $1,405 | 109 |
| Pets | $6.8M | $837 | 92 |
| Clothing, shoes and related services | $15.9M | $1,950 | 95 |
| Vehicle insurance | $15.5M | $1,906 | 97 |
| Home repairs, maintenance and insurance | $22M | $2,699 | 89 |
| Lawn care, cleaning and other household services | $10M | $1,225 | 87 |
| Rent and homeowner costs | $114M | $14,007 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Winneshiek County
- Population, 2025 estimate
- 19,733−1.6% since 2020
- Households
- 8,139
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 690 sq. mi.
- People per square mile
- 29
- Median household income
- $79,066+21.2% vs. 2015–2019, before inflation
- Average household income
- $100,242
- Median home value
- $259,200
- Jobs located here
- 9,885
- Daytime population
- 19,997Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winneshiek County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Winneshiek County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Iowa 8
- Allamakee County, IA14,092 people
- Howard County, IA9,445 people
- Chickasaw County, IA11,807 people
- Fayette County, IA19,288 people
- Clayton County, IA17,013 people
- Bremer County, IA25,204 people
- Floyd County, IA15,328 people
- Mitchell County, IA10,575 people
Questions
How fast is Winneshiek County, IA growing?
Population estimates put Winneshiek County at 19,733 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 8,139 households. Against the 2015–2019 survey, median household income rose 21.2%, before inflation.
How much do households in Winneshiek County, IA spend?
Households in Winneshiek County spend about $114M a year on rent and homeowner costs, $49.3M on groceries and $31.6M on food away from home. Relative to the U.S., household spending in Winneshiek County runs highest on vehicle maintenance and repairs (an index of 129, where 100 is the U.S. average) and lowest on child care and other personal services (68).
Which business types have the highest market scores in Winneshiek County, IA?
Of the business types scored in Winneshiek County, fast food and sandwich shops (73); pizza places (60); and lawn care, cleaning and pest control companies (58) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #275 of 2,222 scored counties.
How does Winneshiek County, IA compare with the U.S.?
Median household income in Winneshiek County is $79,066, 2% below the U.S. median of $80,734. The population fell 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $259,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (5.9 times the U.S. rate) and lowest for real estate businesses (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Winneshiek County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winneshiek County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Iowa · Every U.S. market · How we measure
Screening a site or an acquisition in Winneshiek County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winneshiek County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.