Beauty and personal care · County · Iowa
Salons, barbers and spas in Fayette County, IA
The salons, barbers and spas in Fayette County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,660 of 2,385 scored counties
#55 of 72 scored counties in Iowa
- Listings
- 28
- 5 chain locations (18%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $7.4M
- On personal care products and services · $887 a household
- Spending per listing
- $264K
- 24% above the U.S.
- Listings per 10k households
- 33.6
- 29% below the U.S.
- Population, 2025
- 19,047
- −2.1% since 2020
See the salons, barbers and spas around any address in Fayette County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $887 per household (12% below the U.S. average), households in Fayette County spend about $7.4M a year on personal care products and services. That works out to $264K per business, 24% above the U.S. figure of $213K.
There are 28 salons, barbers and spas on map listings in Fayette County as of September 2026. Chain locations make up 18% of them, against 15% across the U.S. Per 10,000 households, that is 33.6, 29% below the U.S. rate of 47.2.
In 2023, official counts showed 8 businesses with payroll in Fayette County classed as personal care services. That is one for every 1,043 households, against one for every 804 across the U.S. Another 51 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Fayette County declined 2.1%, against +3.1% for the U.S. Fayette County scores 41 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,660 of 2,385 scored counties and #55 of 72 scored counties in Iowa.
How Fayette County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fayette County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.6 | 40.0 | 47.2 |
| Spending per listing | $264K | $248K | $213K |
| Households per official establishment | 1,043 | 1,077 | 804 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +14.1% |
| Population growth, 2020–2025 | −2.1% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $887 | $990 | $1,005 |
| Median household income | $60,165 | $75,059 | $80,734 |
| Groundwork market score | 41 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 8
- Employees, 2023
- 11
- Annual payroll, 2023
- $148K
- One-person businesses, 2023
- 51Businesses with no payroll
- Map listings, September 2026
- 285 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Fayette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Fayette County
- Population, 2025 estimate
- 19,047−2.1% since 2020
- Households
- 8,342
- Median age
- 43.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 731 sq. mi.
- People per square mile
- 26
- Median household income
- $60,165+17.7% vs. 2015–2019, before inflation
- Average household income
- $80,301
- Median home value
- $136,800
- Jobs located here
- 7,115
- Daytime population
- 16,988Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fayette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for salons, barbers and spas, numbered among those based in Iowa, with Fayette County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, IA | 85 | 15 | 22.4 | $472K | +3.8% | #32 of 2,385 |
| 2Benton County, IA | 83 | 15 | 14.7 | $706K | +1.8% | #45 of 2,385 |
| 3Warren County, IA | 77 | 56 | 27.1 | $404K | +9.0% | #121 of 2,385 |
| 4Mills County, IA | 77 | 15 | 27.8 | $386K | +2.6% | #123 of 2,385 |
| 5Guthrie County, IA | 76 | 12 | 26.1 | $386K | +1.6% | #140 of 2,385 |
| 6Lyon County, IA | 74 | 14 | 31.3 | $316K | +3.6% | #193 of 2,385 |
| 7Marion County, IA | 67 | 37 | 27.8 | $361K | +2.3% | #376 of 2,385 |
| 8Dallas County, IA | 67 | 177 | 41.7 | $286K | +17.8% | #393 of 2,385 |
| 9Harrison County, IA | 66 | 19 | 31.2 | $318K | +0.4% | #425 of 2,385 |
| 10Marshall County, IA | 66 | 46 | 29.7 | $316K | −0.5% | #426 of 2,385 |
| 55Fayette County, IA | 41 | 28 | 33.6 | $264K | −2.1% | #1,660 of 2,385 |
Other business types in Fayette County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons28
- Barbershops
- Nail salons
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Fayette County, IA?
As of September 2026, map listings count 28 salons, barbers and spas in Fayette County. 5 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Official counts list 51 one-person businesses without payroll.
How much do households in Fayette County, IA spend on personal care products and services?
About $7.4M a year, or $887 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 28 salons, barbers and spas on map listings, it comes to $264K per business. It is estimated from the incomes of the 8,342 households in Fayette County and national spending patterns by income.
How does Fayette County, IA compare with the U.S. for salons, barbers and spas?
Fayette County has 33.6 salons, barbers and spas per 10,000 households, 29% below the U.S. rate of 47.2. Spending per business is $264K, 24% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Fayette County would have about 35, against 28 on map listings. There is one business with payroll in the industry for every 1,043 households, against one for every 804 across the U.S.
How fast is Fayette County, IA growing?
Population estimates put Fayette County at 19,047 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 8,342 households. The median household income in Fayette County is $60,165 a year, 25% below the U.S. median of $80,734. That rose 17.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Fayette County scores 41 for salons, barbers and spas (lower middle), #1,660 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fayette County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Fayette County
Screening a site or an acquisition in Fayette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.