Food and drink · Small-town market · Missouri
Sit-down restaurants in the Kennett, MO area
The sit-down restaurants in the Kennett, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 9 out of 100: Very low
Ranked #538 of 538 scored small-town markets
#17 of 17 scored small-town markets based in Missouri
- Listings
- 84
- 30 chain locations (36%)
- Official establishments
- 25
- 0.0% since 2019
- Household spending a year
- $34.2M
- On food away from home · $3,038 a household
- Spending per listing
- $407K
- 39% below the U.S.
- Listings per 10k households
- 74.6
- 22% above the U.S.
- Population, 2025
- 26,855
- −4.8% since 2020
See the sit-down restaurants around any address in the Kennett area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kennett area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For sit-down restaurants, the Kennett area has a Groundwork market score of 9 (very low): #538 of 538 scored small-town markets and #17 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
At $3,038 per household (25% below the U.S. average), households in the Kennett area spend about $34.2M a year on food away from home. That is about $407K of household spending for each restaurant on map listings, 39% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
The Kennett area has 84 sit-down restaurants on map listings as of September 2026. Chain locations make up 36% of them, against 29% across the U.S. That comes to 74.6 for every 10,000 households, 22% above the U.S. rate of 61.3.
The official count of businesses with payroll classed as full-service restaurants in the Kennett area was 25 in 2023, unchanged from 2019. That is one for every 450 households, against one for every 500 across the U.S. Population estimates show the Kennett area declined 4.8% from 2020 to 2025, against +3.1% for the U.S.
How the Kennett area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kennett area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 74.6 | 53.7 | 61.3 |
| Spending per listing | $407K | $708K | $664K |
| Households per official establishment | 450 | 555 | 500 |
| Official establishment growth, 2019–2023 | 0.0% | −2.3% | +1.5% |
| Population growth, 2020–2025 | −4.8% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,038 | $3,799 | $4,070 |
| Median household income | $47,849 | $70,702 | $80,734 |
| Groundwork market score | 9 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 250.0% over the period
- Employees, 2023
- 203
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 8430 chain locations
- Listings at the U.S. rate for this spending
- 52The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as full-service restaurants in the Kennett area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kennett area
- Population, 2025 estimate
- 26,855−4.8% since 2020
- Households
- 11,257
- Median age
- 39.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 542 sq. mi.
- People per square mile
- 51
- Median household income
- $47,849+31.5% vs. 2015–2019, before inflation
- Average household income
- $64,703
- Median home value
- $97,600
- Jobs located here
- 8,368
- Daytime population
- 24,850Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kennett area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Kennett area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for sit-down restaurants, numbered among those based in Missouri (a market based in another state is listed without a number), with the Kennett area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 77 | 91 | 43.2 | $826K | +4.9% | #33 of 538 |
| 2Mexico, MO | 66 | 34 | 36.9 | $898K | −1.0% | #100 of 538 |
| 3Sedalia, MO | 66 | 78 | 45.9 | $734K | +2.9% | #106 of 538 |
| 4Farmington, MO | 53 | 116 | 46.7 | $711K | +2.1% | #235 of 538 |
| 5Hannibal, MO | 51 | 68 | 44.5 | $769K | +0.4% | #253 of 538 |
| 6Rolla, MO | 51 | 89 | 51.4 | $656K | +1.6% | #259 of 538 |
| Quincy, IL-MO | 48 | 148 | 47.6 | $746K | −2.0% | #282 of 538 |
| 7Maryville, MO | 45 | 40 | 47.3 | $705K | −4.0% | #321 of 538 |
| 8Moberly, MO | 42 | 42 | 45.4 | $711K | +0.2% | #343 of 538 |
| 9Kirksville, MO | 42 | 58 | 55.6 | $608K | +1.9% | #351 of 538 |
| 17Kennett, MO | 9 | 84 | 74.6 | $407K | −4.8% | #538 of 538 |
Other business types in the Kennett area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes14
- Sit-down restaurants9
- Fast food and sandwich shops21
- Pizza8
- Coffee shops and cafes40
- Bakeries and dessert shops
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Kennett, MO area?
Map listings as of September 2026 show 84 sit-down restaurants in the Kennett area. 30 of them (36%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 25 businesses with payroll classed as full-service restaurants in 2023, unchanged from 2019. Another 5 one-person businesses have no payroll, by official counts.
How much do households in the Kennett, MO area spend on food away from home?
About $34.2M a year, or $3,038 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 84 sit-down restaurants on map listings, it comes to $407K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 11,257 households in the Kennett area and national spending patterns by income.
How does the Kennett, MO area compare with the U.S. for sit-down restaurants?
The Kennett area has 74.6 sit-down restaurants per 10,000 households, 22% above the U.S. rate of 61.3. Spending per restaurant is $407K, 39% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Kennett area would have about 52, against 84 on map listings. There is one business with payroll in the industry for every 450 households, against one for every 500 across the U.S. The official count held level from 2019 to 2023, against +1.5% for the U.S.
How fast is the Kennett, MO area growing?
Population estimates put the Kennett area at 26,855 people in 2025, down 4.8% since 2020, against +3.1% for the U.S. It has 11,257 households. Median household income in the Kennett area is $47,849, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kennett area scores 9 for sit-down restaurants (very low), #538 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kennett area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Kennett area
Screening a site or an acquisition in the Kennett area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kennett area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.