Auto · Small-town market · Mississippi
Insurance agencies in the Columbus, MS area
How the Columbus, MS area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #245 of 537 scored small-town markets
#8 of 17 scored small-town markets based in Mississippi
- Listings
- 42
- 12 chain locations (29%)
- Official establishments
- 27
- −10.3% since 2019
- Household spending a year
- $66.8M
- On vehicle insurance · $2,479 a household
- Spending per listing
- $1.6M
- 27% above the U.S.
- Listings per 10k households
- 15.6
- In line with the U.S.
- Population, 2025
- 67,144
- −2.7% since 2020
See the insurance agencies around any address in the Columbus area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,479 per household (27% above the U.S. average), households in the Columbus area spend about $66.8M a year on vehicle insurance. That works out to $1.6M per agency, 27% above the U.S. figure of $1.3M.
The Columbus area has 42 insurance agencies on map listings as of September 2026. 12 of them (29%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 15.6, in line with the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Columbus area was 27 in 2023, down 10.3% from 2019. That is one for every 998 households, against one for every 966 across the U.S.
Population estimates show the Columbus area declined 2.7% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for insurance agencies in the Columbus area is 52 (upper middle), #245 of 537 scored small-town markets and #8 of 17 scored small-town markets based in Mississippi.
How the Columbus area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Columbus area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.6 | 16.3 | 15.6 |
| Spending per listing | $1.6M | $1.5M | $1.3M |
| Households per official establishment | 998 | 929 | 966 |
| Official establishment growth, 2019–2023 | −10.3% | +1.5% | −1.0% |
| Population growth, 2020–2025 | −2.7% | −0.1% | +3.1% |
| Spending per household on vehicle insurance | $2,479 | $2,496 | $1,957 |
| Median household income | $51,117 | $56,447 | $80,734 |
| Groundwork market score | 52 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27−10.3% over the period
- Employees, 2023
- 79
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4212 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Columbus area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Columbus area
- Population, 2025 estimate
- 67,144−2.7% since 2020
- Households
- 26,952
- Median age
- 39.2
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.9
- Land area
- 1,201 sq. mi.
- People per square mile
- 56
- Median household income
- $51,117
- Average household income
- $70,782
- Median home value
- $150,900
- Jobs located here
- 26,423
- Daytime population
- 68,077Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Columbus area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for insurance agencies, numbered among those based in Mississippi, with the Columbus area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 70 | 34 | 15.5 | $1.7M | +5.6% | #103 of 537 |
| 2Oxford, MS | 69 | 38 | 15.8 | $1.6M | +5.3% | #110 of 537 |
| 3Starkville, MS | 67 | 36 | 13.9 | $1.8M | +0.8% | #127 of 537 |
| 4Laurel, MS | 55 | 46 | 14.6 | $1.7M | −1.5% | #217 of 537 |
| 5Corinth, MS | 54 | 17 | 11.8 | $2.1M | −0.5% | #222 of 537 |
| 6McComb, MS | 54 | 26 | 12.8 | $1.9M | −2.6% | #223 of 537 |
| 7Greenville, MS | 52 | 21 | 12.3 | $1.7M | −9.4% | #244 of 537 |
| 8Columbus, MS | 52 | 42 | 15.6 | $1.6M | −2.7% | #245 of 537 |
| 9Tupelo, MS | 49 | 101 | 19.5 | $1.3M | +0.8% | #274 of 537 |
| 10Cleveland, MS | 48 | 16 | 13.4 | $1.6M | −8.3% | #277 of 537 |
Other business types in the Columbus area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Columbus, MS area?
Map listings as of September 2026 show 42 insurance agencies in the Columbus area. 12 of them (29%) are chain locations. The listings count insurance agencies. Official counts show 27 businesses with payroll classed as insurance agencies and brokerages in 2023, down 10.3% from 2019.
How much do households in the Columbus, MS area spend on vehicle insurance?
About $66.8M a year, or $2,479 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 42 insurance agencies on map listings, it comes to $1.6M per agency. It is estimated from the incomes of the 26,952 households in the Columbus area and national spending patterns by income.
How does the Columbus, MS area compare with the U.S. for insurance agencies?
The Columbus area has 15.6 insurance agencies per 10,000 households, in line with the U.S. rate of 15.6. Spending per agency is $1.6M, 27% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Columbus area would have about 53, against 42 on map listings. There is one business with payroll in the industry for every 998 households, against one for every 966 across the U.S. The official count fell 10.3% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Columbus, MS area growing?
Population estimates put the Columbus area at 67,144 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 26,952 households. Median household income in the Columbus area is $51,117, 37% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Columbus area scores 52 for insurance agencies (upper middle), #245 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Columbus area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Columbus area
Screening a site or an acquisition in the Columbus area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.