Real estate · County · Iowa
Real estate agents and brokers in Winnebago County, IA
How Winnebago County, IA compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #2,148 of 2,176 scored counties
#64 of 66 scored counties in Iowa
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $61M
- On rent and homeowner costs · $13,154 a household
- Housing spending per listing (U.S. = 100)
- 112
- 12% above the U.S.
- Listings per 10k households
- 21.5
- 30% below the U.S.
- Population, 2025
- 10,251
- −3.8% since 2020
See the real estate agents and brokers around any address in Winnebago County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate agents and brokers in Winnebago County is 21 (low), #2,148 of 2,176 scored counties and #64 of 66 scored counties in Iowa. That puts it in the bottom quarter of counties.
Household spending on rent and homeowner costs in Winnebago County comes to about $61M a year: $13,154 per household, 21% below the U.S. average. Housing spending per office is 12% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 10 real estate agents and brokers on map listings in Winnebago County as of September 2026. One of them (10%) is a chain location, against 4% across the U.S. That is 21.5 per 10,000 households, 30% below the U.S. rate of 30.6.
Official counts don’t publish a figure for offices of real estate agents and brokers in Winnebago County, since they leave out counts under 3. Between 2020 and 2025, the population of Winnebago County declined 3.8%, against +3.1% for the U.S.
How Winnebago County compares
The same measures for Iowa and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Winnebago County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.5 | 20.3 | 30.6 |
| Housing spending per listing (U.S. = 100) | 112 | 127 | 100 |
| Households per official establishment | n/a | 1,101 | 788 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +20.1% |
| Population growth, 2020–2025 | −3.8% | +1.5% | +3.1% |
| Spending per household on rent and homeowner costs | $13,154 | $14,016 | $16,661 |
| Median household income | $67,642 | $75,059 | $80,734 |
| Groundwork market score | 21 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 10,251−3.8% since 2020
- Households
- 4,641
- Median age
- 42.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 401 sq. mi.
- People per square mile
- 26
- Median household income
- $67,642+35.6% vs. 2015–2019, before inflation
- Average household income
- $85,071
- Median home value
- $135,000
- Jobs located here
- 3,897
- Daytime population
- 9,377Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for real estate agents and brokers, numbered among those based in Iowa, with Winnebago County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Benton County, IA | 75 | 8 | 7.8 | 339 | +1.8% | #80 of 2,176 |
| 2Warren County, IA | 67 | 22 | 10.6 | 260 | +9.0% | #296 of 2,176 |
| 3Buchanan County, IA | 63 | 9 | 10.9 | 231 | +1.3% | #415 of 2,176 |
| 4Cedar County, IA | 62 | 6 | 7.9 | 328 | −0.7% | #451 of 2,176 |
| 5Jasper County, IA | 62 | 21 | 14.0 | 180 | +0.9% | #476 of 2,176 |
| 6Jackson County, IA | 61 | 5 | 6.1 | 414 | −0.8% | #500 of 2,176 |
| 7Hamilton County, IA | 61 | 5 | 7.8 | 325 | −0.5% | #501 of 2,176 |
| 8Lee County, IA | 59 | 12 | 8.4 | 282 | −3.6% | #578 of 2,176 |
| 9Wapello County, IA | 59 | 14 | 10.0 | 238 | −0.3% | #586 of 2,176 |
| 10Shelby County, IA | 58 | 6 | 12.3 | 211 | −0.2% | #640 of 2,176 |
| 64Winnebago County, IA | 21 | 10 | 21.5 | 112 | −3.8% | #2,148 of 2,176 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate25
- Real estate agents and brokers21
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Winnebago County, IA?
As of September 2026, map listings count 10 real estate agents and brokers in Winnebago County. One of them (10%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. No official count is published for offices of real estate agents and brokers in Winnebago County: counts under 3 are left out.
How much do households in Winnebago County, IA spend on rent and homeowner costs?
About $61M a year, or $13,154 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 10 real estate agents and brokers on map listings, housing spending per office is 12% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 4,641 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IA compare with the U.S. for real estate agents and brokers?
Winnebago County has 21.5 real estate agents and brokers per 10,000 households, 30% below the U.S. rate of 30.6. The index of housing spending per office is 112, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Winnebago County would have about 11, against 10 on map listings.
How fast is Winnebago County, IA growing?
Population estimates put Winnebago County at 10,251 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 4,641 households. Median household income in Winnebago County is $67,642, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 21 for real estate agents and brokers (low), #2,148 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.