Auto · County · Iowa
Auto repair and car care businesses in Winnebago County, IA
The auto repair and car care businesses in Winnebago County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,761 of 2,401 scored counties
#52 of 72 scored counties in Iowa
- Listings
- 29
- 8 chain locations (28%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $4.9M
- On vehicle maintenance and repairs · $1,059 a household
- Spending per listing
- $170K
- 37% below the U.S.
- Listings per 10k households
- 62.5
- 75% above the U.S.
- Population, 2025
- 10,251
- −3.8% since 2020
See the auto repair and car care businesses around any address in Winnebago County
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 29 auto repair and car care businesses in Winnebago County. Chain locations make up 28% of them, against 24% across the U.S. Per 10,000 households, that is 62.5, 75% above the U.S. rate of 35.7.
At $1,059 per household (11% above the U.S. average), households in Winnebago County spend about $4.9M a year on vehicle maintenance and repairs. That works out to $170K per business, 37% below the U.S. figure of $269K.
Official counts show 4 businesses with payroll classed as automotive repair and maintenance, and tire dealers in Winnebago County in 2023. That is one for every 1,160 households, against one for every 681 across the U.S. Official counts list 23 one-person businesses without payroll.
Between 2020 and 2025, the population of Winnebago County declined 3.8%, against +3.1% for the U.S. The Groundwork market score for auto repair and car care businesses in Winnebago County is 38 (lower middle), #1,761 of 2,401 scored counties and #52 of 72 scored counties in Iowa.
How Winnebago County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 62.5 | 41.8 | 35.7 |
| Spending per listing | $170K | $271K | $269K |
| Households per official establishment | 1,160 | 558 | 681 |
| Official establishment growth, 2019–2023 | n/a | +0.9% | +4.1% |
| Population growth, 2020–2025 | −3.8% | +1.5% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,059 | $1,134 | $958 |
| Median household income | $67,642 | $75,059 | $80,734 |
| Groundwork market score | 38 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 10
- Annual payroll, 2023
- $542K
- One-person businesses, 2023
- 23Businesses with no payroll
- Map listings, September 2026
- 298 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 10,251−3.8% since 2020
- Households
- 4,641
- Median age
- 42.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 401 sq. mi.
- People per square mile
- 26
- Median household income
- $67,642+35.6% vs. 2015–2019, before inflation
- Average household income
- $85,071
- Median home value
- $135,000
- Jobs located here
- 3,897
- Daytime population
- 9,377Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for auto repair and car care businesses, numbered among those based in Iowa, with Winnebago County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 93 | 117 | 27.5 | $437K | +17.8% | #9 of 2,401 |
| 2Johnson County, IA | 75 | 175 | 27.6 | $370K | +4.6% | #228 of 2,401 |
| 3Buchanan County, IA | 75 | 33 | 40.0 | $314K | +1.3% | #236 of 2,401 |
| 4Tama County, IA | 74 | 24 | 35.7 | $338K | −1.5% | #254 of 2,401 |
| 5Warren County, IA | 72 | 84 | 40.6 | $310K | +9.0% | #316 of 2,401 |
| 6Polk County, IA | 68 | 707 | 34.4 | $313K | +4.8% | #435 of 2,401 |
| 7Bremer County, IA | 65 | 37 | 38.1 | $321K | +1.1% | #532 of 2,401 |
| 8Harrison County, IA | 64 | 28 | 46.0 | $279K | +0.4% | #594 of 2,401 |
| 9Story County, IA | 63 | 135 | 34.7 | $310K | +2.7% | #625 of 2,401 |
| 10Buena Vista County, IA | 62 | 33 | 43.7 | $272K | −1.7% | #676 of 2,401 |
| 52Winnebago County, IA | 38 | 29 | 62.5 | $170K | −3.8% | #1,761 of 2,401 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in Winnebago County, IA?
There are 29 auto repair and car care businesses on map listings in Winnebago County as of September 2026. 8 of them (28%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 4 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023. Official counts also show 23 one-person businesses without payroll.
How much do households in Winnebago County, IA spend on vehicle maintenance and repairs?
About $4.9M a year, or $1,059 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 29 auto repair and car care businesses on map listings, it comes to $170K per business. It is estimated from the incomes of the 4,641 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IA compare with the U.S. for auto repair and car care businesses?
Winnebago County has 62.5 auto repair and car care businesses per 10,000 households, 75% above the U.S. rate of 35.7. Spending per business is $170K, 37% below the U.S. figure of $269K. At the national ratio of auto repair and car care businesses to household spending, Winnebago County would have about 18, against 29 on map listings. There is one business with payroll in the industry for every 1,160 households, against one for every 681 across the U.S.
How fast is Winnebago County, IA growing?
Population estimates put Winnebago County at 10,251 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 4,641 households. Median household income in Winnebago County is $67,642, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 38 for auto repair and car care businesses (lower middle), #1,761 of 2,401 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.