Food and drink · County · Iowa
Sit-down restaurants in Winnebago County, IA
How Winnebago County, IA compares with other counties and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,609 of 2,405 scored counties
#50 of 72 scored counties in Iowa
- Listings
- 21
- 8 chain locations (38%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $16.4M
- On food away from home · $3,528 a household
- Spending per listing
- $780K
- 17% above the U.S.
- Listings per 10k households
- 45.2
- 26% below the U.S.
- Population, 2025
- 10,251
- −3.8% since 2020
See the sit-down restaurants around any address in Winnebago County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Winnebago County spend about $16.4M a year on food away from home, or $3,528 per household, 13% below the U.S. average. That is about $780K of household spending for each restaurant on map listings, 17% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
There are 21 sit-down restaurants on map listings in Winnebago County as of September 2026. Chain locations make up 38% of them, against 29% across the U.S. That is 45.2 per 10,000 households, 26% below the U.S. rate of 61.3.
In 2023, official counts showed 9 businesses with payroll in Winnebago County classed as full-service restaurants. That is one for every 516 households, against one for every 500 across the U.S.
Population estimates show Winnebago County declined 3.8% from 2020 to 2025, against +3.1% for the U.S. For sit-down restaurants, Winnebago County has a Groundwork market score of 40 (lower middle): #1,609 of 2,405 scored counties and #50 of 72 scored counties in Iowa.
How Winnebago County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.2 | 52.9 | 61.3 |
| Spending per listing | $780K | $733K | $664K |
| Households per official establishment | 516 | 535 | 500 |
| Official establishment growth, 2019–2023 | n/a | −2.5% | +1.5% |
| Population growth, 2020–2025 | −3.8% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,528 | $3,880 | $4,070 |
| Median household income | $67,642 | $75,059 | $80,734 |
| Groundwork market score | 40 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 9
- Employees, 2023
- 78
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 218 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as full-service restaurants in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 10,251−3.8% since 2020
- Households
- 4,641
- Median age
- 42.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 401 sq. mi.
- People per square mile
- 26
- Median household income
- $67,642+35.6% vs. 2015–2019, before inflation
- Average household income
- $85,071
- Median home value
- $135,000
- Jobs located here
- 3,897
- Daytime population
- 9,377Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for sit-down restaurants, numbered among those based in Iowa, with Winnebago County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 90 | 81 | 39.2 | $1.1M | +9.0% | #24 of 2,405 |
| 2Madison County, IA | 82 | 19 | 28.4 | $1.5M | +3.8% | #90 of 2,405 |
| 3Mills County, IA | 80 | 16 | 29.7 | $1.4M | +2.6% | #122 of 2,405 |
| 4Dallas County, IA | 80 | 219 | 51.6 | $923K | +17.8% | #130 of 2,405 |
| 5Benton County, IA | 79 | 28 | 27.4 | $1.5M | +1.8% | #135 of 2,405 |
| 6Boone County, IA | 77 | 44 | 40.2 | $997K | +0.4% | #196 of 2,405 |
| 7Harrison County, IA | 75 | 23 | 37.8 | $1M | +0.4% | #239 of 2,405 |
| 8Buchanan County, IA | 71 | 28 | 33.9 | $1.1M | +1.3% | #334 of 2,405 |
| 9Hancock County, IA | 69 | 12 | 25.7 | $1.4M | −2.2% | #392 of 2,405 |
| 10Jasper County, IA | 68 | 55 | 36.6 | $1M | +0.9% | #423 of 2,405 |
| 50Winnebago County, IA | 40 | 21 | 45.2 | $780K | −3.8% | #1,609 of 2,405 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes34
- Sit-down restaurants40
- Fast food and sandwich shops
- Pizza32
- Coffee shops and cafes20
- Bakeries and dessert shops
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Winnebago County, IA?
As of September 2026, map listings count 21 sit-down restaurants in Winnebago County. 8 of them (38%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 9 businesses with payroll classed as full-service restaurants in 2023.
How much do households in Winnebago County, IA spend on food away from home?
About $16.4M a year, or $3,528 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 21 sit-down restaurants on map listings, it comes to $780K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 4,641 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IA compare with the U.S. for sit-down restaurants?
Winnebago County has 45.2 sit-down restaurants per 10,000 households, 26% below the U.S. rate of 61.3. Spending per restaurant is $780K, 17% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, Winnebago County would have about 25, against 21 on map listings. There is one business with payroll in the industry for every 516 households, against one for every 500 across the U.S.
How fast is Winnebago County, IA growing?
Population estimates put Winnebago County at 10,251 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 4,641 households. Median household income in Winnebago County is $67,642, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 40 for sit-down restaurants (lower middle), #1,609 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.