Auto · County · Illinois
Tire shops in Morgan County, IL
The tire shops in Morgan County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,075 of 1,530 scored counties
#36 of 43 scored counties in Illinois
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.8M
- On vehicle maintenance and repairs · $1,052 a household
- Spending per listing
- $2M
- 22% below the U.S.
- Listings per 10k households
- 5.4
- 42% above the U.S.
- Population, 2025
- 32,515
- −2.9% since 2020
See the tire shops around any address in Morgan County
The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in Morgan County comes to about $13.8M a year: $1,052 per household, 10% above the U.S. average. That works out to $2M per shop, 22% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only tire shops.
There are 7 tire shops on map listings in Morgan County as of September 2026. Of those, 2 are chain locations, or 29%, against 39% across the U.S. That comes to 5.4 for every 10,000 households, 42% above the U.S. rate of 3.8.
Official counts don’t publish a figure for tire dealers in Morgan County, since they leave out counts under 3.
Population estimates show Morgan County declined 2.9% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for tire shops in Morgan County is 38 (lower middle), #1,075 of 1,530 scored counties and #36 of 43 scored counties in Illinois.
How Morgan County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 3.1 | 3.8 |
| Spending per listing | $2M | $3.1M | $2.5M |
| Households per official establishment | n/a | 8,408 | 6,381 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | −0.4% |
| Population growth, 2020–2025 | −2.9% | −0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,052 | $975 | $958 |
| Median household income | $66,306 | $83,390 | $80,734 |
| Groundwork market score | 38 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as tire dealers in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 32,515−2.9% since 2020
- Households
- 13,076
- Median age
- 42.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 569 sq. mi.
- People per square mile
- 58
- Median household income
- $66,306+28.9% vs. 2015–2019, before inflation
- Average household income
- $86,028
- Median home value
- $130,800
- Jobs located here
- 14,019
- Daytime population
- 31,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardTire shops across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for tire shops, numbered among those based in Illinois, with Morgan County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Grundy County, IL | 86 | 5 | 2.4 | $5M | +2.9% | #27 of 1,530 |
| 2McHenry County, IL | 83 | 42 | 3.6 | $3.5M | +2.5% | #64 of 1,530 |
| 3Kendall County, IL | 83 | 18 | 4.0 | $3.3M | +9.9% | #65 of 1,530 |
| 4Lake County, IL | 82 | 73 | 2.8 | $4.2M | +0.8% | #77 of 1,530 |
| 5Boone County, IL | 75 | 6 | 3.1 | $3.9M | +0.4% | #165 of 1,530 |
| 6Clinton County, IL | 74 | 5 | 3.4 | $3.6M | +0.6% | #182 of 1,530 |
| 7Tazewell County, IL | 71 | 17 | 3.1 | $3.4M | −0.9% | #244 of 1,530 |
| 8Ogle County, IL | 70 | 5 | 2.4 | $4.6M | −0.7% | #259 of 1,530 |
| 9LaSalle County, IL | 70 | 13 | 2.9 | $3.7M | −1.5% | #266 of 1,530 |
| 10DuPage County, IL | 69 | 104 | 3.0 | $3.8M | +0.3% | #298 of 1,530 |
| 36Morgan County, IL | 38 | 7 | 5.4 | $2M | −2.9% | #1,075 of 1,530 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many tire shops are in Morgan County, IL?
As of September 2026, map listings count 7 tire shops in Morgan County. 2 of them (29%) are chain locations. The listings count tire shops and tire dealers. No official count is published for tire dealers in Morgan County: counts under 3 are left out.
How much do households in Morgan County, IL spend on vehicle maintenance and repairs?
About $13.8M a year, or $1,052 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 7 tire shops on map listings, it comes to $2M per shop. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade. It is estimated from the incomes of the 13,076 households in Morgan County and national spending patterns by income.
How does Morgan County, IL compare with the U.S. for tire shops?
Morgan County has 5.4 tire shops per 10,000 households, 42% above the U.S. rate of 3.8. Spending per shop is $2M, 22% below the U.S. figure of $2.5M. At the U.S. ratio of tire shops to household spending, Morgan County would have about 6, against 7 on map listings.
How fast is Morgan County, IL growing?
Population estimates put Morgan County at 32,515 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 13,076 households. The median household income in Morgan County is $66,306 a year, 18% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 38 for tire shops (lower middle), #1,075 of 1,530 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for tire shops · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.