Groundwork

Real estate · County · Illinois

Real estate businesses in Morgan County, IL

The real estate businesses in Morgan County, IL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #1,164 of 2,229 scored counties
#35 of 83 scored counties in Illinois

Listings
21
1 chain location (5%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$173.6M
On rent and homeowner costs · $13,278 a household
Housing spending per listing (U.S. = 100)
191
91% above the U.S.
Listings per 10k households
16.1
58% below the U.S.
Population, 2025
32,515
−2.9% since 2020

See the real estate businesses around any address in Morgan County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 21 real estate businesses in Morgan County. One of them (5%) is a chain location, against 6% across the U.S. That is 16.1 per 10,000 households, 58% below the U.S. rate of 38.5.

Household spending on rent and homeowner costs in Morgan County comes to about $173.6M a year: $13,278 per household, 20% below the U.S. average. Housing spending per office is 91% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Morgan County was 10 in 2023. That is one for every 1,308 households, against one for every 414 across the U.S. Official counts also show 52 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $3M has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Morgan County.

Population estimates put the population change in Morgan County from 2020 to 2025 at −2.9%, against +3.1% for the U.S. For real estate businesses, Morgan County has a Groundwork market score of 48 (lower middle): #1,164 of 2,229 scored counties and #35 of 83 scored counties in Illinois.

How Morgan County compares

The same measures for Illinois and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Morgan County, IL compared with Illinois and the U.S.
MeasureMorgan CountyIllinoisU.S.
Listings per 10k households16.132.738.5
Housing spending per listing (U.S. = 100)191105100
Households per official establishment1,308543414
Official establishment growth, 2019–2023n/a+4.1%+15.8%
Population growth, 2020–2025−2.9%−0.6%+3.1%
Spending per household on rent and homeowner costs$13,278$14,866$16,661
Median household income$66,306$83,390$80,734
Groundwork market score4843

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 10
Employees, 2023
34
Annual payroll, 2023
$1.7M
One-person businesses, 2023
52Businesses with no payroll
Map listings, September 2026
211 chain location
Listings at the U.S. rate for this spending
40The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$3M

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Morgan County

Population, 2025 estimate
32,515−2.9% since 2020
Households
13,076
Median age
42.3
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
569 sq. mi.
People per square mile
58
Median household income
$66,306+28.9% vs. 2015–2019, before inflation
Average household income
$86,028
Median home value
$130,800
Jobs located here
14,019
Daytime population
31,666Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morgan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for real estate businesses, numbered among those based in Illinois, with Morgan County marked.

Top counties in Illinois

Counties in Illinois ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Woodford County, IL70106.8514−0.8%#199 of 2,229
2Boone County, IL67199.8348+0.4%#286 of 2,229
3Douglas County, IL671114.2226+0.5%#304 of 2,229
4Henry County, IL66167.9405−2.2%#326 of 2,229
5Bureau County, IL66117.8394−2.1%#327 of 2,229
6Randolph County, IL641310.9279−0.6%#395 of 2,229
7Piatt County, IL641217.3201+0.6%#414 of 2,229
8Clinton County, IL632215.1223+0.6%#448 of 2,229
9Fulton County, IL62139.4314−2.0%#481 of 2,229
10Shelby County, IL61910.1304−1.6%#527 of 2,229
35Morgan County, IL482116.1191−2.9%#1,164 of 2,229

Other business types in Morgan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in Morgan County, IL?

Morgan County has 21 real estate businesses on map listings as of September 2026. One of them (5%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 10 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Another 52 one-person businesses have no payroll, by official counts.

How much do households in Morgan County, IL spend on rent and homeowner costs?

About $173.6M a year, or $13,278 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). For the 21 real estate businesses on map listings, housing spending per office is 91% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 13,076 households in Morgan County and national spending patterns by income.

How does Morgan County, IL compare with the U.S. for real estate businesses?

Morgan County has 16.1 real estate businesses per 10,000 households, 58% below the U.S. rate of 38.5. The index of housing spending per office is 191, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Morgan County would have about 40, against 21 on map listings. There is one business with payroll in the industry for every 1,308 households, against one for every 414 across the U.S.

How fast is Morgan County, IL growing?

Population estimates put Morgan County at 32,515 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 13,076 households. The median household income in Morgan County is $66,306 a year, 18% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 48 for real estate businesses (lower middle), #1,164 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morgan County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in Morgan County

Screening a site or an acquisition in Morgan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.