Beauty and personal care · County · Illinois
Barbershops in Morgan County, IL
How Morgan County, IL compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12.1M
- On personal care products and services · $922 a household
- Spending per listing
- $4M
- 2.1 times the U.S.
- Listings per 10k households
- 2.3
- 57% below the U.S.
- Population, 2025
- 32,515
- −2.9% since 2020
See the barbershops around any address in Morgan County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $922 per household (8% below the U.S. average), households in Morgan County spend about $12.1M a year on personal care products and services. That works out to $4M per shop, 2.1 times the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 3 barbershops on map listings in Morgan County as of September 2026. That is 2.3 per 10,000 households, 57% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Morgan County, since they leave out counts under 3. Official counts also show 6 one-person businesses without payroll.
Population estimates show Morgan County declined 2.9% from 2020 to 2025, against +3.1% for the U.S. With 3 barbershops on map listings, Morgan County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Morgan County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 5.1 | 5.3 |
| Spending per listing | $4M | $2.1M | $1.9M |
| Households per official establishment | n/a | 17,131 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +38.0% | +28.5% |
| Population growth, 2020–2025 | −2.9% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $922 | $1,063 | $1,005 |
| Median household income | $66,306 | $83,390 | $80,734 |
| Groundwork market score | Not scored | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 32,515−2.9% since 2020
- Households
- 13,076
- Median age
- 42.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 569 sq. mi.
- People per square mile
- 58
- Median household income
- $66,306+28.9% vs. 2015–2019, before inflation
- Average household income
- $86,028
- Median home value
- $130,800
- Jobs located here
- 14,019
- Daytime population
- 31,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for barbershops, numbered among those based in Illinois, with Morgan County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McHenry County, IL | 83 | 38 | 3.2 | $3.7M | +2.5% | #46 of 1,356 |
| 2Grundy County, IL | 72 | 9 | 4.4 | $2.5M | +2.9% | #187 of 1,356 |
| 3Kendall County, IL | 71 | 21 | 4.6 | $2.6M | +9.9% | #205 of 1,356 |
| 4Will County, IL | 71 | 122 | 5.0 | $2.4M | +2.2% | #210 of 1,356 |
| 5Madison County, IL | 67 | 42 | 3.8 | $2.6M | −1.0% | #289 of 1,356 |
| 6Effingham County, IL | 63 | 5 | 3.6 | $2.8M | −0.5% | #384 of 1,356 |
| 7McLean County, IL | 63 | 28 | 4.0 | $2.6M | +0.1% | #385 of 1,356 |
| 8Adams County, IL | 60 | 7 | 2.5 | $3.7M | −2.1% | #441 of 1,356 |
| 9Champaign County, IL | 60 | 32 | 3.7 | $2.5M | +1.8% | #450 of 1,356 |
| 10Tazewell County, IL | 59 | 21 | 3.9 | $2.6M | −0.9% | #466 of 1,356 |
| Morgan County, IL | Not scored | 3 | 2.3 | $4M | −2.9% |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons55
- Barbershops
- Nail salons44
- Spas and skin care27
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Morgan County, IL?
As of September 2026, map listings count 3 barbershops in Morgan County. The listings count barbershops. No official count is published for barber shops in Morgan County: counts under 3 are left out. Official counts list 6 one-person businesses without payroll.
How much do households in Morgan County, IL spend on personal care products and services?
About $12.1M a year, or $922 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 3 barbershops on map listings, it comes to $4M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 13,076 households in Morgan County and national spending patterns by income.
How does Morgan County, IL compare with the U.S. for barbershops?
Morgan County has 2.3 barbershops per 10,000 households, 57% below the U.S. rate of 5.3. Spending per shop is $4M, 2.1 times the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Morgan County would have about 6, against 3 on map listings.
How fast is Morgan County, IL growing?
Population estimates put Morgan County at 32,515 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 13,076 households. The median household income in Morgan County is $66,306 a year, 18% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County has no market score for barbershops: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.