Food and drink · Small-town market · Minnesota
Pizza places in the Willmar, MN area
Competitor counts, household spending and official business counts for pizza places in the Willmar, MN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #158 of 520 scored small-town markets
#16 of 18 scored small-town markets based in Minnesota
- Listings
- 20
- 18 chain locations (90%)
- Official establishments
- 29
- All limited-service restaurants · +7.4% since 2019
- Household spending a year
- $68.1M
- On food away from home · $3,867 a household
- Spending per listing
- $3.4M
- 33% below the U.S.
- Listings per 10k households
- 11.4
- 43% above the U.S.
- Population, 2025
- 44,720
- +2.3% since 2020
See the pizza places around any address in the Willmar area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 20 pizza places in the Willmar area. 18 of them (90%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 11.4, 43% above the U.S. rate of 8.0.
Household spending on food away from home in the Willmar area comes to about $68.1M a year: $3,867 per household, 5% below the U.S. average. That is about $3.4M of household spending for each pizza place on map listings, 33% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 29 businesses with payroll classed as limited-service restaurants in the Willmar area in 2023, up 7.4% from 2019. That is one for every 607 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 6 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $240K has gone to businesses classed as limited-service restaurants in the Willmar area.
Population estimates show the Willmar area grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for pizza places in the Willmar area is 60 (upper middle), #158 of 520 scored small-town markets and #16 of 18 scored small-town markets based in Minnesota.
How the Willmar area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Willmar area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 7.5 | 8.0 |
| Spending per listing | $3.4M | $5.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 607 | 600 | 478 |
| Official establishment growth, 2019–2023 | +7.4% | +1.9% | +6.1% |
| Population growth, 2020–2025 | +2.3% | +2.1% | +3.1% |
| Spending per household on food away from home | $3,867 | $4,330 | $4,070 |
| Median household income | $76,592 | $89,062 | $80,734 |
| Groundwork market score | 60 | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29All limited-service restaurants · +7.4% over the period
- Employees, 2023
- 530
- Annual payroll, 2023
- $11M
- One-person businesses, 2023
- 6All limited-service restaurants with no payroll
- Map listings, September 2026
- 2018 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $240K
SBA-backed loans to businesses classed as limited-service restaurants in the Willmar area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Willmar area
- Population, 2025 estimate
- 44,720+2.3% since 2020
- Households
- 17,603
- Median age
- 39.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 797 sq. mi.
- People per square mile
- 55
- Median household income
- $76,592+27.0% vs. 2015–2019, before inflation
- Average household income
- $96,382
- Median home value
- $243,200
- Jobs located here
- 24,957
- Daytime population
- 46,873Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Willmar area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for pizza places, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Willmar area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin, MN | 83 | 9 | 5.7 | $6.6M | +2.3% | #10 of 520 |
| 2Red Wing, MN | 81 | 10 | 5.1 | $7.9M | +1.3% | #18 of 520 |
| 3Faribault-Northfield, MN | 77 | 18 | 7.7 | $5.3M | +4.2% | #32 of 520 |
| 4Bemidji, MN | 76 | 12 | 6.6 | $5.6M | +1.8% | #37 of 520 |
| 5Grand Rapids, MN | 74 | 14 | 7.6 | $4.8M | +0.9% | #50 of 520 |
| 6Fergus Falls, MN | 71 | 21 | 8.3 | $4.5M | +1.6% | #70 of 520 |
| 7Detroit Lakes, MN | 71 | 13 | 9.0 | $4.2M | +0.9% | #71 of 520 |
| 8Worthington, MN | 69 | 5 | 6.5 | $5.7M | +0.6% | #82 of 520 |
| Wahpeton, ND-MN | 69 | 9 | 9.5 | $4M | 0.0% | #86 of 520 |
| 9Alexandria, MN | 68 | 18 | 10.3 | $3.8M | +2.6% | #96 of 520 |
| 16Willmar, MN | 60 | 20 | 11.4 | $3.4M | +2.3% | #158 of 520 |
Other business types in the Willmar area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Willmar, MN area?
There are 20 pizza places on map listings in the Willmar area as of September 2026. 18 of them (90%) are chain locations. The listings count pizza restaurants. Official counts show 29 businesses with payroll classed as limited-service restaurants in 2023, up 7.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 6 one-person businesses have no payroll, by official counts.
How much do households in the Willmar, MN area spend on food away from home?
About $68.1M a year, or $3,867 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 20 pizza places on map listings, it comes to $3.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 17,603 households in the Willmar area and national spending patterns by income.
How does the Willmar, MN area compare with the U.S. for pizza places?
The Willmar area has 11.4 pizza places per 10,000 households, 43% above the U.S. rate of 8.0. Spending per pizza place is $3.4M, 33% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Willmar area would have about 13, against 20 on map listings. There is one business with payroll in the industry for every 607 households, against one for every 478 across the U.S. The official count rose 7.4% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Willmar, MN area growing?
Population estimates put the Willmar area at 44,720 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 17,603 households. The median household income in the Willmar area is $76,592 a year, 5% below the U.S. median of $80,734. That rose 27.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Willmar area scores 60 for pizza places (upper middle), #158 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Willmar area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Willmar area
Screening a site or an acquisition in the Willmar area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.