Health care · Small-town market · Minnesota
Medical and dental practices in the Willmar, MN area
The medical and dental practices in the Willmar, MN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #49 of 538 scored small-town markets
#8 of 18 scored small-town markets based in Minnesota
- Listings
- 101
- 9 chain locations (9%)
- Official establishments
- 41
- +17.1% since 2019
- Household spending a year
- $24.8M
- On medical and dental services · $1,409 a household
- Spending per listing
- $246K
- 61% above the U.S.
- Listings per 10k households
- 57.4
- 32% below the U.S.
- Population, 2025
- 44,720
- +2.3% since 2020
See the medical and dental practices around any address in the Willmar area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Willmar area scores 75 (high) on the Groundwork market score for medical and dental practices, ranking #49 of 538 scored small-town markets and #8 of 18 scored small-town markets based in Minnesota. That puts it in the top 10% of small-town markets for medical and dental practices.
Household spending on medical and dental services in the Willmar area comes to about $24.8M a year: $1,409 per household, 9% above the U.S. average. That is about $246K of household spending for each practice on map listings, 61% above the U.S. figure of $152K.
There are 101 medical and dental practices on map listings in the Willmar area as of September 2026. Chain locations make up 9% of them, against 11% across the U.S. That is 57.4 per 10,000 households, 32% below the U.S. rate of 84.5.
The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Willmar area was 41 in 2023, up 17.1% from 2019. That is one for every 429 households, against one for every 270 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $488K has gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Willmar area. Population estimates show the Willmar area grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Willmar area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Willmar area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 57.4 | 66.1 | 84.5 |
| Spending per listing | $246K | $235K | $152K |
| Households per official establishment | 429 | 386 | 270 |
| Official establishment growth, 2019–2023 | +17.1% | +4.0% | +1.5% |
| Population growth, 2020–2025 | +2.3% | +2.1% | +3.1% |
| Spending per household on medical and dental services | $1,409 | $1,550 | $1,288 |
| Median household income | $76,592 | $89,062 | $80,734 |
| Groundwork market score | 75 | 88 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 41+17.1% over the period
- Employees, 2023
- 843
- Annual payroll, 2023
- $81.6M
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 1019 chain locations
- Listings at the U.S. rate for this spending
- 163The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $488K
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Willmar area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Willmar area
- Population, 2025 estimate
- 44,720+2.3% since 2020
- Households
- 17,603
- Median age
- 39.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 797 sq. mi.
- People per square mile
- 55
- Median household income
- $76,592+27.0% vs. 2015–2019, before inflation
- Average household income
- $96,382
- Median home value
- $243,200
- Jobs located here
- 24,957
- Daytime population
- 46,873Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Willmar area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for medical and dental practices, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Willmar area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin, MN | 91 | 48 | 30.5 | $450K | +2.3% | #2 of 538 |
| 2Winona, MN | 86 | 89 | 43.9 | $312K | +1.8% | #7 of 538 |
| 3Faribault-Northfield, MN | 86 | 120 | 51.1 | $288K | +4.2% | #9 of 538 |
| 4Albert Lea, MN | 81 | 44 | 34.3 | $394K | −1.5% | #21 of 538 |
| 5Red Wing, MN | 80 | 86 | 43.6 | $332K | +1.3% | #25 of 538 |
| 6Fergus Falls, MN | 77 | 114 | 45.3 | $304K | +1.6% | #36 of 538 |
| 7Detroit Lakes, MN | 76 | 87 | 60.4 | $230K | +0.9% | #47 of 538 |
| 8Willmar, MN | 75 | 101 | 57.4 | $246K | +2.3% | #49 of 538 |
| 9Worthington, MN | 75 | 42 | 54.7 | $245K | +0.6% | #50 of 538 |
| Wahpeton, ND-MN | 74 | 46 | 48.4 | $287K | 0.0% | #56 of 538 |
Other business types in the Willmar area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics75
- Dentists and orthodontists53
- Primary care and pediatrics
- Urgent care and walk-in clinics
- Chiropractors43
- Physical therapy
- Optometrists and eye care78
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Willmar, MN area?
As of September 2026, map listings count 101 medical and dental practices in the Willmar area. 9 of them (9%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 41 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 17.1% from 2019. Official counts list 12 one-person businesses without payroll.
How much do households in the Willmar, MN area spend on medical and dental services?
About $24.8M a year, or $1,409 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 101 medical and dental practices on map listings, it comes to $246K per practice. It is estimated from the incomes of the 17,603 households in the Willmar area and national spending patterns by income.
How does the Willmar, MN area compare with the U.S. for medical and dental practices?
The Willmar area has 57.4 medical and dental practices per 10,000 households, 32% below the U.S. rate of 84.5. Spending per practice is $246K, 61% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Willmar area would have about 163, against 101 on map listings. There is one business with payroll in the industry for every 429 households, against one for every 270 across the U.S. The official count rose 17.1% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Willmar, MN area growing?
Population estimates put the Willmar area at 44,720 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 17,603 households. The median household income in the Willmar area is $76,592 a year, 5% below the U.S. median of $80,734. That rose 27.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Willmar area scores 75 for medical and dental practices (high), #49 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Willmar area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Willmar area
Screening a site or an acquisition in the Willmar area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.