Beauty and personal care · Small-town market · Nevada
Hair salons in the Elko, NV area
How the Elko, NV area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #31 of 538 scored small-town markets
#2 of 5 scored small-town markets based in Nevada
- Listings
- 44
- 9 chain locations (20%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $20.4M
- On personal care products and services · $1,008 a household
- Spending per listing
- $464K
- 8% above the U.S.
- Listings per 10k households
- 21.7
- 7% below the U.S.
- Population, 2025
- 56,682
- +2.1% since 2020
See the hair salons around any address in the Elko area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Elko area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Elko area has a Groundwork market score of 75 (high): #31 of 538 scored small-town markets and #2 of 5 scored small-town markets based in Nevada. That puts it in the top 10% of small-town markets for hair salons.
At $1,008 per household (in line with the U.S. average), households in the Elko area spend about $20.4M a year on personal care products and services. That is about $464K of household spending for each salon on map listings, 8% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Elko area has 44 hair salons on map listings as of September 2026. Of those, 9 are chain locations, or 20%, against 14% across the U.S. That comes to 21.7 for every 10,000 households, 7% below the U.S. rate of 23.4.
In 2023, official counts showed 5 businesses with payroll in the Elko area classed as beauty salons. That is one for every 4,050 households, against one for every 1,535 across the U.S. Population estimates put the population change in the Elko area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%).
How the Elko area compares
The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Elko area | Nevada | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.7 | 22.0 | 23.4 |
| Spending per listing | $464K | $456K | $430K |
| Households per official establishment | 4,050 | 1,833 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +18.6% | +6.0% |
| Population growth, 2020–2025 | +2.1% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,008 | $1,005 | $1,005 |
| Median household income | $85,882 | $78,260 | $80,734 |
| Groundwork market score | 75 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 21
- Annual payroll, 2023
- $376K
- One-person businesses, 2023
- 138Businesses with no payroll
- Map listings, September 2026
- 449 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Elko area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Elko area
- Population, 2025 estimate
- 56,682+2.1% since 2020
- Households
- 20,249
- Median age
- 36.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 21,349 sq. mi.
- People per square mile
- 3
- Median household income
- $85,882+6.4% vs. 2015–2019, before inflation
- Average household income
- $100,957
- Median home value
- $297,500
- Jobs located here
- 26,741
- Daytime population
- 56,947Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Elko area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Elko area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Nevada
Every Nevada market ranked →The highest-scoring small-town markets in Nevada for hair salons, numbered among those based in Nevada, with the Elko area marked.
Top small-town markets in Nevada
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pahrump, NV | 77 | 39 | 17.6 | $506K | +10.3% | #22 of 538 |
| 2Elko, NV | 75 | 44 | 21.7 | $464K | +2.1% | #31 of 538 |
| 3Winnemucca, NV | 71 | 13 | 18.8 | $514K | 0.0% | #52 of 538 |
| 4Gardnerville Ranchos, NV-CA | 61 | 57 | 26.2 | $417K | +0.9% | #146 of 538 |
| 5Fallon, NV | 48 | 27 | 28.4 | $343K | +1.1% | #303 of 538 |
Other business types in the Elko area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas79
- Hair salons75
- Barbershops86
- Nail salons82
- Spas and skin care73
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Elko, NV area?
Map listings as of September 2026 show 44 hair salons in the Elko area. 9 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 138 one-person businesses have no payroll, by official counts.
How much do households in the Elko, NV area spend on personal care products and services?
About $20.4M a year, or $1,008 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 44 hair salons on map listings, it comes to $464K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 20,249 households in the Elko area and national spending patterns by income.
How does the Elko, NV area compare with the U.S. for hair salons?
The Elko area has 21.7 hair salons per 10,000 households, 7% below the U.S. rate of 23.4. Spending per salon is $464K, 8% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Elko area would have about 47, against 44 on map listings. There is one business with payroll in the industry for every 4,050 households, against one for every 1,535 across the U.S.
How fast is the Elko, NV area growing?
Population estimates put the Elko area at 56,682 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 20,249 households. Median household income in the Elko area is $85,882, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 6.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Elko area scores 75 for hair salons (high), #31 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Elko area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Elko area
Screening a site or an acquisition in the Elko area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Elko area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.