Beauty and personal care · Small-town market · Kentucky
Hair salons in the Murray, KY area
The hair salons in the Murray, KY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #328 of 538 scored small-town markets
#8 of 15 scored small-town markets based in Kentucky
- Listings
- 32
- 12 chain locations (38%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $11.5M
- On personal care products and services · $755 a household
- Spending per listing
- $359K
- 16% below the U.S.
- Listings per 10k households
- 21.0
- 10% below the U.S.
- Population, 2025
- 39,421
- +4.9% since 2020
See the hair salons around any address in the Murray area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Murray area comes to about $11.5M a year: $755 per household, 25% below the U.S. average. That is about $359K of household spending for each salon on map listings, 16% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 32 hair salons on map listings in the Murray area as of September 2026. Of those, 12 are chain locations, or 38%, against 14% across the U.S. That is 21.0 per 10,000 households, 10% below the U.S. rate of 23.4.
In 2023, official counts showed 5 businesses with payroll in the Murray area classed as beauty salons. That is one for every 3,048 households, against one for every 1,535 across the U.S. Official counts also show 104 one-person businesses without payroll.
Between 2020 and 2025, the population of the Murray area grew 4.9%, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in the Murray area is 45 (lower middle), #328 of 538 scored small-town markets and #8 of 15 scored small-town markets based in Kentucky.
How the Murray area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Murray area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.0 | 20.3 | 23.4 |
| Spending per listing | $359K | $410K | $430K |
| Households per official establishment | 3,048 | 2,668 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | +4.9% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $755 | $833 | $1,005 |
| Median household income | $52,706 | $63,726 | $80,734 |
| Groundwork market score | 45 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 8
- Annual payroll, 2023
- $129K
- One-person businesses, 2023
- 104Businesses with no payroll
- Map listings, September 2026
- 3212 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Murray area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Murray area
- Population, 2025 estimate
- 39,421+4.9% since 2020
- Households
- 15,239
- Median age
- 37.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 385 sq. mi.
- People per square mile
- 99
- Median household income
- $52,706+24.7% vs. 2015–2019, before inflation
- Average household income
- $72,292
- Median home value
- $183,200
- Jobs located here
- 15,172
- Daytime population
- 39,043Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Murray area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for hair salons, numbered among those based in Kentucky, with the Murray area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Glasgow, KY | 62 | 35 | 15.8 | $472K | +2.6% | #133 of 538 |
| 2Mayfield, KY | 59 | 20 | 14.1 | $535K | +1.4% | #159 of 538 |
| 3Frankfort, KY | 59 | 65 | 20.1 | $424K | +3.1% | #165 of 538 |
| 4Richmond-Berea, KY | 58 | 101 | 20.4 | $393K | +7.0% | #181 of 538 |
| 5Somerset, KY | 57 | 49 | 18.7 | $399K | +3.5% | #194 of 538 |
| 6Corbin, KY | 46 | 106 | 18.7 | $377K | +0.1% | #315 of 538 |
| 7Henderson, KY | 45 | 44 | 18.8 | $418K | −0.9% | #325 of 538 |
| 8Murray, KY | 45 | 32 | 21.0 | $359K | +4.9% | #328 of 538 |
| 9Mount Sterling, KY | 44 | 35 | 19.3 | $396K | +3.1% | #337 of 538 |
| 10Franklin, KY | 43 | 18 | 22.4 | $355K | +5.9% | #348 of 538 |
Other business types in the Murray area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons45
- Barbershops
- Nail salons50
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Murray, KY area?
As of September 2026, map listings count 32 hair salons in the Murray area. 12 of them (38%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 104 one-person businesses have no payroll, by official counts.
How much do households in the Murray, KY area spend on personal care products and services?
About $11.5M a year, or $755 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 32 hair salons on map listings, it comes to $359K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 15,239 households in the Murray area and national spending patterns by income.
How does the Murray, KY area compare with the U.S. for hair salons?
The Murray area has 21.0 hair salons per 10,000 households, 10% below the U.S. rate of 23.4. Spending per salon is $359K, 16% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Murray area would have about 27, against 32 on map listings. There is one business with payroll in the industry for every 3,048 households, against one for every 1,535 across the U.S.
How fast is the Murray, KY area growing?
Population estimates put the Murray area at 39,421 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 15,239 households. Median household income in the Murray area is $52,706, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Murray area scores 45 for hair salons (lower middle), #328 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Murray area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Murray area
Screening a site or an acquisition in the Murray area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.