Groundwork

Beauty and personal care · Small-town market · Kentucky

Barbershops in the Murray, KY area

The barbershops in the Murray, KY area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
1 chain location (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$11.5M
On personal care products and services · $755 a household
Spending per listing
$3.8M
Twice the U.S.
Listings per 10k households
2.0
62% below the U.S.
Population, 2025
39,421
+4.9% since 2020

See the barbershops around any address in the Murray area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3 barbershops in the Murray area. That comes to 2.0 for every 10,000 households, 62% below the U.S. rate of 5.3.

Households in the Murray area spend about $11.5M a year on personal care products and services, or $755 per household, 25% below the U.S. average. That works out to $3.8M per shop, twice the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

There is no official count of businesses with payroll classed as barber shops in the Murray area: counts under 3 aren’t published. Official counts also show 5 one-person businesses without payroll.

Population estimates show the Murray area grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). With 3 barbershops on map listings, the Murray area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Murray area compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Murray, KY area compared with Kentucky and the U.S.
MeasureMurray areaKentuckyU.S.
Listings per 10k households2.05.15.3
Spending per listing$3.8M$1.6M$1.9M
Households per official establishmentn/a38,60616,589
Official establishment growth, 2019–2023n/a+17.5%+28.5%
Population growth, 2020–2025+4.9%+2.2%+3.1%
Spending per household on personal care products and services$755$833$1,005
Median household income$52,706$63,726$80,734
Groundwork market scoreNot scored40

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
5Businesses with no payroll
Map listings, September 2026
31 chain location
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Murray area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Murray area

Population, 2025 estimate
39,421+4.9% since 2020
Households
15,239
Median age
37.8
Homes lived in by their owners
64%
Vehicles per household
1.8
Land area
385 sq. mi.
People per square mile
99
Median household income
$52,706+24.7% vs. 2015–2019, before inflation
Average household income
$72,292
Median home value
$183,200
Jobs located here
15,172
Daytime population
39,043Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Murray area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Kentucky

Every Kentucky market ranked →

The highest-scoring small-town markets in Kentucky for barbershops, numbered among those based in Kentucky, with the Murray area marked.

Top small-town markets in Kentucky

Small-town markets in Kentucky ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Frankfort, KY65113.4$2.5M+3.1%#99 of 377
2Richmond-Berea, KY50234.6$1.7M+7.0%#201 of 377
3Mount Sterling, KY4873.9$2M+3.1%#211 of 377
4Mayfield, KY3864.2$1.8M+1.4%#263 of 377
5Franklin, KY3567.5$1.1M+5.9%#285 of 377
6Pikeville, KY33112.8$2.5M−5.4%#291 of 377
7Somerset, KY32155.7$1.3M+3.5%#302 of 377
8Corbin, KY29234.1$1.7M+0.1%#310 of 377
9Danville, KY29198.7$886K+3.6%#313 of 377
10Glasgow, KY28146.3$1.2M+2.6%#316 of 377
Murray, KYNot scored32.0$3.8M+4.9%

Other business types in the Murray area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Murray, KY area?

The Murray area has 3 barbershops on map listings as of September 2026. The listings count barbershops. No official count is published for barber shops in the Murray area: counts under 3 are left out. Official counts list 5 one-person businesses without payroll.

How much do households in the Murray, KY area spend on personal care products and services?

About $11.5M a year, or $755 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 3 barbershops on map listings, it comes to $3.8M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 15,239 households in the Murray area and national spending patterns by income.

How does the Murray, KY area compare with the U.S. for barbershops?

The Murray area has 2.0 barbershops per 10,000 households, 62% below the U.S. rate of 5.3. Spending per shop is $3.8M, twice the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Murray area would have about 6, against 3 on map listings.

How fast is the Murray, KY area growing?

Population estimates put the Murray area at 39,421 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 15,239 households. Median household income in the Murray area is $52,706, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Murray area has no market score for barbershops: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Murray area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Murray area

Screening a site or an acquisition in the Murray area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.