Health care · Small-town market · Kentucky
Chiropractors in the Murray, KY area
How the Murray, KY area compares with other small-town markets and the U.S. for chiropractors: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #354 of 426 scored small-town markets
#12 of 12 scored small-town markets based in Kentucky
- Listings
- 10
- 0 chain locations (0%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $14.6M
- On medical and dental services · $957 a household
- Spending per listing
- $1.5M
- 39% below the U.S.
- Listings per 10k households
- 6.6
- 22% above the U.S.
- Population, 2025
- 39,421
- +4.9% since 2020
See the chiropractors around any address in the Murray area
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For chiropractors, the Murray area has a Groundwork market score of 33 (lower middle): #354 of 426 scored small-town markets and #12 of 12 scored small-town markets based in Kentucky. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 10 chiropractors in the Murray area. None of them are chain locations, against 8% across the U.S. That comes to 6.6 for every 10,000 households, 22% above the U.S. rate of 5.4.
Households in the Murray area spend about $14.6M a year on medical and dental services, or $957 per household, 26% below the U.S. average. That is about $1.5M of household spending for each practice on map listings, 39% below the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.
In 2023, official counts showed 6 businesses with payroll in the Murray area classed as offices of chiropractors. That is one for every 2,540 households, against one for every 3,237 across the U.S. Population estimates show the Murray area grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Murray area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Murray area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 4.5 | 5.4 |
| Spending per listing | $1.5M | $2.3M | $2.4M |
| Households per official establishment | 2,540 | 3,812 | 3,237 |
| Official establishment growth, 2019–2023 | n/a | −4.4% | +0.8% |
| Population growth, 2020–2025 | +4.9% | +2.2% | +3.1% |
| Spending per household on medical and dental services | $957 | $1,042 | $1,288 |
| Median household income | $52,706 | $63,726 | $80,734 |
| Groundwork market score | 33 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 21
- Annual payroll, 2023
- $650K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 100 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of chiropractors in the Murray area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Murray area
- Population, 2025 estimate
- 39,421+4.9% since 2020
- Households
- 15,239
- Median age
- 37.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 385 sq. mi.
- People per square mile
- 99
- Median household income
- $52,706+24.7% vs. 2015–2019, before inflation
- Average household income
- $72,292
- Median home value
- $183,200
- Jobs located here
- 15,172
- Daytime population
- 39,043Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Murray area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for chiropractors, numbered among those based in Kentucky, with the Murray area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Corbin, KY | 60 | 16 | 2.8 | $3.2M | +0.1% | #135 of 426 |
| 2Richmond-Berea, KY | 57 | 20 | 4.0 | $2.5M | +7.0% | #158 of 426 |
| 3Mount Sterling, KY | 52 | 7 | 3.9 | $2.5M | +3.1% | #196 of 426 |
| 4Frankfort, KY | 48 | 17 | 5.3 | $2M | +3.1% | #230 of 426 |
| 5Somerset, KY | 44 | 13 | 5.0 | $1.9M | +3.5% | #257 of 426 |
| 6Glasgow, KY | 43 | 9 | 4.1 | $2.3M | +2.6% | #262 of 426 |
| 7Pikeville, KY | 42 | 14 | 3.6 | $2.5M | −5.4% | #274 of 426 |
| 8Campbellsville, KY | 42 | 7 | 4.8 | $2M | +3.4% | #277 of 426 |
| 9Henderson, KY | 40 | 12 | 5.1 | $1.9M | −0.9% | #287 of 426 |
| 10Madisonville, KY | 37 | 8 | 4.3 | $2.2M | −0.5% | #315 of 426 |
| 12Murray, KY | 33 | 10 | 6.6 | $1.5M | +4.9% | #354 of 426 |
Other business types in the Murray area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in the Murray, KY area?
There are 10 chiropractors on map listings in the Murray area as of September 2026. None of them are chain locations. The listings count chiropractors. Official counts show 6 businesses with payroll classed as offices of chiropractors in 2023.
How much do households in the Murray, KY area spend on medical and dental services?
About $14.6M a year, or $957 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 10 chiropractors on map listings, it comes to $1.5M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 15,239 households in the Murray area and national spending patterns by income.
How does the Murray, KY area compare with the U.S. for chiropractors?
The Murray area has 6.6 chiropractors per 10,000 households, 22% above the U.S. rate of 5.4. Spending per practice is $1.5M, 39% below the U.S. figure of $2.4M. At the national ratio of chiropractors to household spending, the Murray area would have about 6, against 10 on map listings. There is one business with payroll in the industry for every 2,540 households, against one for every 3,237 across the U.S.
How fast is the Murray, KY area growing?
Population estimates put the Murray area at 39,421 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 15,239 households. Median household income in the Murray area is $52,706, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Murray area scores 33 for chiropractors (lower middle), #354 of 426 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Murray area. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in the Murray area
Screening a site or an acquisition in the Murray area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.