Groundwork

Funeral services · Small-town market · Kentucky

Funeral homes in the Murray, KY area

How the Murray, KY area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #192 of 365 scored small-town markets
#5 of 13 scored small-town markets based in Kentucky

Listings
6
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$1.9M
On funerals · $126 a household
Spending per listing
$321K
53% below the U.S.
Listings per 10k households
3.9
86% above the U.S.
Population, 2025
39,421
+4.9% since 2020

See the funeral homes around any address in the Murray area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 6 funeral homes in the Murray area. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 3.9, 86% above the U.S. rate of 2.1.

Household spending on funerals in the Murray area comes to about $1.9M a year: $126 per household, 11% below the U.S. average. That is about $321K of household spending for each home on map listings, 53% below the U.S. figure of $679K.

Official counts show 3 businesses with payroll classed as funeral homes and funeral services in the Murray area in 2023. That is one for every 5,080 households, against one for every 8,510 across the U.S.

Population estimates put the population change in the Murray area from 2020 to 2025 at +4.9%, faster than the U.S. (+3.1%). The Murray area scores 47 (lower middle) on the Groundwork market score for funeral homes, ranking #192 of 365 scored small-town markets and #5 of 13 scored small-town markets based in Kentucky.

How the Murray area compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Murray, KY area compared with Kentucky and the U.S.
MeasureMurray areaKentuckyU.S.
Listings per 10k households3.93.22.1
Spending per listing$321K$415K$679K
Households per official establishment5,0804,9318,510
Official establishment growth, 2019–2023n/a−2.6%−1.7%
Population growth, 2020–2025+4.9%+2.2%+3.1%
Spending per household on funerals$126$134$143
Median household income$52,706$63,726$80,734
Groundwork market score4717

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
19
Annual payroll, 2023
$677K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Murray area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Murray area

Population, 2025 estimate
39,421+4.9% since 2020
Households
15,239
Median age
37.8
Homes lived in by their owners
64%
Vehicles per household
1.8
Land area
385 sq. mi.
People per square mile
99
Median household income
$52,706+24.7% vs. 2015–2019, before inflation
Average household income
$72,292
Median home value
$183,200
Jobs located here
15,172
Daytime population
39,043Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Murray area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Kentucky

Every Kentucky market ranked →

The highest-scoring small-town markets in Kentucky for funeral homes, numbered among those based in Kentucky, with the Murray area marked.

Top small-town markets in Kentucky

Small-town markets in Kentucky ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Somerset, KY8062.3$692K+3.5%#30 of 365
2Richmond-Berea, KY70112.2$556K+7.0%#61 of 365
3Frankfort, KY61103.1$403K+3.1%#113 of 365
4Henderson, KY5173.0$443K−0.9%#172 of 365
5Murray, KY4763.9$321K+4.9%#192 of 365
6Corbin, KY46193.4$412K+0.1%#194 of 365
7Glasgow, KY4694.1$350K+2.6%#200 of 365
8Mount Sterling, KY4295.0$284K+3.1%#229 of 365
9Campbellsville, KY4196.1$251K+3.4%#240 of 365
10Danville, KY35115.1$291K+3.6%#277 of 365

Other business types in the Murray area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Murray, KY area?

The Murray area has 6 funeral homes on map listings as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 3 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Murray, KY area spend on funerals?

About $1.9M a year, or $126 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 6 funeral homes on map listings, it comes to $321K per home. It is estimated from the incomes of the 15,239 households in the Murray area and national spending patterns by income.

How does the Murray, KY area compare with the U.S. for funeral homes?

The Murray area has 3.9 funeral homes per 10,000 households, 86% above the U.S. rate of 2.1. Spending per home is $321K, 53% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Murray area would have about 3, against 6 on map listings. There is one business with payroll in the industry for every 5,080 households, against one for every 8,510 across the U.S.

How fast is the Murray, KY area growing?

Population estimates put the Murray area at 39,421 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 15,239 households. Median household income in the Murray area is $52,706, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Murray area scores 47 for funeral homes (lower middle), #192 of 365 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Murray area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Murray area

Screening a site or an acquisition in the Murray area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Murray area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.