Fitness and classes · County · Oregon
Gyms in Morrow County, OR
Competitor counts, household spending and official business counts for gyms in Morrow County, OR, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.8M
- On memberships, classes and admissions · $880 a household
- Spending per listing
- $1.9M
- Too few listings to compare
- Listings per 10k households
- 4.6
- Too few listings to compare
- Population, 2025
- 12,602
- +3.1% since 2020
See the gyms around any address in Morrow County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $880 per household (11% below the U.S. average), households in Morrow County spend about $3.8M a year on memberships, classes and admissions. Spread across 2 gyms, that is $1.9M per gym. The spending figure covers all memberships, classes and admissions, not only gyms.
Morrow County has 2 gyms on map listings as of September 2026. That is 4.6 per 10,000 households.
Official counts don’t publish a figure for fitness and recreational sports centers in Morrow County, since they leave out counts under 3.
Between 2020 and 2025, the population of Morrow County grew 3.1%, in step with the U.S. (+3.1%). With 2 gyms on map listings, Morrow County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Morrow County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morrow County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 7.3 | 7.6 |
| Spending per listing | $1.9M | $1.6M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 3,096 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +3.9% | +5.8% |
| Population growth, 2020–2025 | +3.1% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $880 | $1,161 | $983 |
| Median household income | $75,448 | $83,011 | $80,734 |
| Groundwork market score | Not scored | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Morrow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Morrow County
- Population, 2025 estimate
- 12,602+3.1% since 2020
- Households
- 4,326
- Median age
- 36.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.4
- Land area
- 2,031 sq. mi.
- People per square mile
- 6
- Median household income
- $75,448+39.0% vs. 2015–2019, before inflation
- Average household income
- $89,689
- Median home value
- $240,400
- Jobs located here
- 6,068
- Daytime population
- 12,973Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morrow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for gyms, numbered among those based in Oregon, with Morrow County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crook County, OR | 92 | 6 | 5.6 | $2M | +10.6% | #5 of 1,792 |
| 2Yamhill County, OR | 84 | 24 | 6.1 | $1.9M | +2.2% | #42 of 1,792 |
| 3Jefferson County, OR | 77 | 6 | 6.8 | $1.4M | +4.7% | #109 of 1,792 |
| 4Josephine County, OR | 75 | 19 | 5.2 | $1.7M | −0.4% | #132 of 1,792 |
| 5Douglas County, OR | 74 | 18 | 3.8 | $2.2M | +0.6% | #140 of 1,792 |
| 6Umatilla County, OR | 73 | 12 | 4.2 | $2.1M | +1.5% | #158 of 1,792 |
| 7Marion County, OR | 72 | 83 | 6.5 | $1.6M | +2.7% | #182 of 1,792 |
| 8Columbia County, OR | 69 | 15 | 7.2 | $1.5M | +2.6% | #252 of 1,792 |
| 9Clatsop County, OR | 68 | 11 | 6.1 | $1.6M | −0.6% | #267 of 1,792 |
| 10Clackamas County, OR | 67 | 127 | 7.8 | $1.8M | +0.9% | #280 of 1,792 |
| Morrow County, OR | Not scored | 2 | 4.6 | $1.9M | +3.1% |
Other business types in Morrow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Morrow County, OR?
Map listings as of September 2026 show 2 gyms in Morrow County. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Morrow County: counts under 3 are left out.
How much do households in Morrow County, OR spend on memberships, classes and admissions?
About $3.8M a year, or $880 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 2 gyms on map listings, it comes to $1.9M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 4,326 households in Morrow County and national spending patterns by income.
How does Morrow County, OR compare with the U.S. for gyms?
Morrow County has 2 gyms on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of gyms to household spending, Morrow County would have about 3, against 2 on map listings.
How fast is Morrow County, OR growing?
Population estimates put Morrow County at 12,602 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 4,326 households. Median household income in Morrow County is $75,448, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morrow County has no market score for gyms: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morrow County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Morrow County
Screening a site or an acquisition in Morrow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.