County profile · Colorado
Pitkin County, CO market data
How Pitkin County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 16,625
- −4.2% since 2020
- Households
- 9,215
- Median household income
- $102,645
- +30.0% vs. 2015–2019, before inflation
- Median home value
- $1,139,100
- Jobs located here
- 18,787
- Highest market score
- 71
- Auto repair shops, #301 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Pitkin County by name and distance, and the households and spending within reach. Or open the report at the center of Pitkin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pitkin County has an estimated 16,625 people and 9,215 households. Between 2020 and 2025, the population of Pitkin County declined 4.2%, against +3.1% for the U.S. Median household income in Pitkin County is $102,645, 27% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.0%, before inflation.
Relative to the U.S., household spending in Pitkin County runs highest on child care and other personal services (an index of 157, where 100 is the U.S. average) and lowest on vehicle insurance (91).
Of the business types scored in Pitkin County, auto repair shops (71), grocery and convenience stores (66) and auto repair and car care businesses (62) have the highest Groundwork market scores. For auto repair shops, that ranks #301 of 2,378 scored counties.
Pitkin County is part of the Rifle area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (7.7 times the U.S. rate) and lowest for auto repair and car care businesses (67% below the U.S. rate).
All 56 business types in Pitkin County
Highest Groundwork market score first. Each score compares Pitkin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 71 | #301 of 2,378 | 8 | 8.7 | $1.2M | 271 | 5 |
| Grocery and convenience stores | 66 | #554 of 2,402 | 15 | 16.3 | $4.1M | 120 | 5 |
| Auto repair and car care | 62 | #643 of 2,401 | 11 | 11.9 | $876K | 326 | 13 |
| Fast food and sandwich shops | 56 | #881 of 2,222 | 6 | 6.5 | $7.1M | 233 | 24 |
| Pet businesses | 55 | #849 of 2,200 | 8 | 8.7 | $1.3M | 152 | 10 |
| Dentists and orthodontists | 53 | #820 of 1,886 | 10 | 10.9 | $1.4M | 138 | 7 |
| Hair salons | 49 | #1,217 of 2,339 | 18 | 19.5 | $599K | 139 | 15 |
| Gas stations | 46 | #1,354 of 2,358 | 12 | 13.0 | $1.9M | 81 | 5 |
| Mortgage brokers and lenders | 44 | #546 of 887 | 5 | 5.4 | Index only | 96 | Under 3 |
| Pizza | 42 | #1,354 of 2,090 | 9 | 9.8 | $4.7M | 93 | 24 |
| Pet grooming and boarding | 41 | #927 of 1,461 | 5 | 5.4 | $2.1M | 84 | 5 |
| Gyms | 39 | #1,256 of 1,792 | 12 | 13.0 | $1.2M | 89 | 8 |
| Doctors, dentists and clinics | 39 | #1,707 of 2,394 | 66 | 71.6 | $206K | 135 | 41 |
| Grocery stores | 38 | #1,429 of 2,070 | 9 | 9.8 | $6.8M | 73 | 5 |
| Chiropractors | 35 | #1,145 of 1,490 | 7 | 7.6 | $1.9M | 81 | 5 |
| Bakeries and dessert shops | 32 | #1,568 of 1,889 | 13 | 14.1 | $3.3M | 79 | 8 |
| Salons, barbers and spas | 30 | #2,128 of 2,385 | 52 | 56.4 | $207K | 97 | 30 |
| Coffee shops and cafes | 26 | #1,867 of 2,063 | 21 | 22.8 | $2M | 55 | 8 |
| Landscaping and lawn care | 25 | #1,375 of 1,493 | 8 | 8.7 | $1.8M | 60 | 39 |
| Lawn, cleaning and pest control | 25 | #1,670 of 1,771 | 12 | 13.0 | $1.2M | 70 | 51 |
| Gyms, studios and classes | 25 | #1,905 of 2,088 | 31 | 33.6 | $446K | 67 | 19 |
| Yoga, Pilates and fitness studios | 20 | #760 of 777 | 17 | 18.4 | $814K | 20 | 8 |
| Property management | 20 | #874 of 910 | 12 | 13.0 | Index only | 28 | 92 |
| Spas and skin care | 20 | #1,694 of 1,769 | 28 | 30.4 | $385K | 44 | 11 |
| Real estate agents and brokers | 20 | #2,165 of 2,176 | 153 | 166.0 | Index only | 22 | 153 |
| Real estate | 20 | #2,216 of 2,229 | 170 | 184.5 | Index only | 25 | 270 |
| Restaurants and cafes | 20 | #2,294 of 2,405 | 263 | 285.4 | $162K | 44 | 102 |
| Sit-down restaurants | 20 | #2,315 of 2,405 | 174 | 188.8 | $245K | 37 | 69 |
| Clothing and shoe stores | 18 | #1,991 of 2,087 | 86 | 93.3 | $227K | 18 | 61 |
| Clothing, shoes and laundry | 18 | #2,126 of 2,210 | 127 | 137.8 | $154K | 17 | 61 |
| House cleaning | Not scored | Not scored | 4 | 4.3 | $3.5M | 55 | 12 |
| Insurance agencies | Not scored | Not scored | 4 | 4.3 | $4.1M | 326 | 8 |
| Physical therapy | Not scored | Not scored | 4 | 4.3 | $3.4M | 141 | 10 |
| Barbershops | Not scored | Not scored | 3 | 3.3 | $3.6M | 191 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 3.3 | $10.2M | 419 | 20 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.3 | $4.5M | 254 | 19 |
| Convenience stores | Not scored | Not scored | 2 | 2.2 | $30.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.2 | $15.3M | Too few | 12 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.2 | $6.9M | Too few | 11 |
| Nail salons | Not scored | Not scored | 2 | 2.2 | $5.4M | Too few | 3 |
| Pet stores | Not scored | Not scored | 2 | 2.2 | $5.3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.1 | $8.4M | Too few | 9 |
| Dry cleaners | Not scored | Not scored | 1 | 1.1 | $19.5M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.1 | $30.6M | Too few | 8 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.1 | $13.6M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.1 | $10.7M | Too few | 5 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Funeral homes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pitkin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.6M | $1,046 | 109 |
| Gasoline and other fuels | $23.3M | $2,524 | 97 |
| Food away from home | $42.6M | $4,626 | 114 |
| Groceries | $61M | $6,620 | 105 |
| Personal care products and services | $10.8M | $1,170 | 116 |
| Child care and other personal services | $8.4M | $913 | 157 |
| Memberships, classes and admissions | $13.8M | $1,502 | 153 |
| Medical and dental services | $13.6M | $1,474 | 114 |
| Pets | $10.7M | $1,156 | 127 |
| Clothing, shoes and related services | $19.5M | $2,117 | 103 |
| Vehicle insurance | $16.4M | $1,778 | 91 |
| Home repairs, maintenance and insurance | $30.6M | $3,316 | 110 |
| Lawn care, cleaning and other household services | $14M | $1,522 | 108 |
| Rent and homeowner costs | $187.4M | $20,338 | 122 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pitkin County
- Population, 2025 estimate
- 16,625−4.2% since 2020
- Households
- 9,215
- Median age
- 47.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 971 sq. mi.
- People per square mile
- 17
- Median household income
- $102,645+30.0% vs. 2015–2019, before inflation
- Average household income
- $192,754
- Median home value
- $1,139,100
- Jobs located here
- 18,787
- Daytime population
- 24,636Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pitkin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pitkin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Pitkin County, CO growing?
Population estimates put Pitkin County at 16,625 people in 2025, down 4.2% since 2020, against +3.1% for the U.S. It has 9,215 households. Median household income rose 30.0% from the 2015–2019 survey, before inflation.
How much do households in Pitkin County, CO spend?
Households in Pitkin County spend about $187.4M a year on rent and homeowner costs, $61M on groceries and $42.6M on food away from home. Set against the U.S., households in Pitkin County spend the most on child care and other personal services (an index of 157, where 100 is the U.S. average) and the least on vehicle insurance (91).
Which business types have the highest market scores in Pitkin County, CO?
The highest Groundwork market scores in Pitkin County are for auto repair shops (71), grocery and convenience stores (66) and auto repair and car care businesses (62). Pitkin County ranks #301 of 2,378 scored counties for auto repair shops.
How does Pitkin County, CO compare with the U.S.?
The median household income in Pitkin County is $102,645 a year, 27% above the U.S. median of $80,734. The population fell 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $1,139,100, against $332,700 for the U.S. For its number of households, Pitkin County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (7.7 times the U.S. rate) and the fewest for auto repair and car care businesses (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Pitkin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pitkin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pitkin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pitkin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.