Groundwork

Real estate · Metro area · Colorado

Mortgage brokers and lenders in the Greeley, CO metro area

How the Greeley, CO metro area compares with other metro areas and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 75 out of 100: High

Ranked #18 of 373 scored metro areas
#1 of 7 scored metro areas based in Colorado

Listings
47
4 chain locations (9%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$2.4B
On rent and homeowner costs · $19,074 a household
Housing spending per listing (U.S. = 100)
129
29% above the U.S.
Listings per 10k households
3.8
12% below the U.S.
Population, 2025
378,426
+14.2% since 2020

See the mortgage brokers and lenders around any address in the Greeley metro area

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greeley metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For mortgage brokers and lenders, the Greeley metro area has a Groundwork market score of 75 (high): #18 of 373 scored metro areas and #1 of 7 scored metro areas based in Colorado. That puts it in the top 10% of metro areas for mortgage brokers and lenders.

At $19,074 per household (14% above the U.S. average), households in the Greeley metro area spend about $2.4B a year on rent and homeowner costs. Housing spending per office is 29% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

There are 47 mortgage brokers and lenders on map listings in the Greeley metro area as of September 2026. Of those, 4 are chain locations, or 9%, against 21% across the U.S. That is 3.8 per 10,000 households, 12% below the U.S. rate of 4.3.

Official counts show 15 businesses with payroll classed as mortgage brokers and real estate lenders in the Greeley metro area in 2023. That is one for every 8,286 households, against one for every 4,897 across the U.S. Population estimates show the Greeley metro area grew 14.2% from 2020 to 2025, faster than the U.S. (+3.1%).

How the Greeley metro area compares

The same measures for Colorado and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Greeley, CO metro area compared with Colorado and the U.S.
MeasureGreeley metro areaColoradoU.S.
Listings per 10k households3.87.64.3
Housing spending per listing (U.S. = 100)12965100
Households per official establishment8,2862,5124,897
Official establishment growth, 2019–2023n/a+5.4%+9.5%
Population growth, 2020–2025+14.2%+3.9%+3.1%
Spending per household on rent and homeowner costs$19,074$19,501$16,661
Median household income$97,097$95,470$80,734
Groundwork market score7534

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15
Employees, 2023
108
Annual payroll, 2023
$12.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
474 chain locations
Listings at the U.S. rate for this spending
61The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Greeley metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Greeley metro area

Population, 2025 estimate
378,426+14.2% since 2020
Households
124,287
Median age
36.5
Homes lived in by their owners
76%
Vehicles per household
2.2
Land area
3,985 sq. mi.
People per square mile
88
Median household income
$97,097+31.0% vs. 2015–2019, before inflation
Average household income
$118,627
Median home value
$471,700
Jobs located here
109,846
Daytime population
273,612Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Greeley metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of the Greeley metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Colorado

Every Colorado market ranked →

The highest-scoring metro areas in Colorado for mortgage brokers and lenders, numbered among those based in Colorado, with the Greeley metro area marked.

Top metro areas in Colorado

Metro areas in Colorado ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Greeley, CO75473.8129+14.2%#18 of 373
2Pueblo, CO51263.8111+0.6%#175 of 373
3Fort Collins-Loveland, CO371137.367+4.8%#300 of 373
4Denver-Aurora-Centennial, CO351,1069.158+4.1%#321 of 373
5Colorado Springs, CO332287.564+3.1%#339 of 373
6Grand Junction, CO297210.940+4.4%#356 of 373
7Boulder, CO271007.372−0.7%#362 of 373

Other business types in the Greeley metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in the Greeley, CO metro area?

As of September 2026, map listings count 47 mortgage brokers and lenders in the Greeley metro area. 4 of them (9%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 15 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.

How much do households in the Greeley, CO metro area spend on rent and homeowner costs?

About $2.4B a year, or $19,074 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). For the 47 mortgage brokers and lenders on map listings, housing spending per office is 29% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 124,287 households in the Greeley metro area and national spending patterns by income.

How does the Greeley, CO metro area compare with the U.S. for mortgage brokers and lenders?

The Greeley metro area has 3.8 mortgage brokers and lenders per 10,000 households, 12% below the U.S. rate of 4.3. The index of housing spending per office is 129, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, the Greeley metro area would have about 61, against 47 on map listings. There is one business with payroll in the industry for every 8,286 households, against one for every 4,897 across the U.S.

How fast is the Greeley, CO metro area growing?

Population estimates put the Greeley metro area at 378,426 people in 2025, up 14.2% since 2020, faster than the U.S. (+3.1%). It has 124,287 households. Median household income in the Greeley metro area is $97,097, 20% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greeley metro area scores 75 for mortgage brokers and lenders (high), #18 of 373 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Greeley metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Greeley metro area

Screening a site or an acquisition in the Greeley metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Greeley metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.