Fitness and classes · Metro area · Pennsylvania
Gyms and studios in the Scranton–Wilkes-Barre, PA metro area
The gyms and studios in the Scranton–Wilkes-Barre, PA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #272 of 387 scored metro areas
#12 of 16 scored metro areas based in Pennsylvania
- Listings
- 336
- 39 chain locations (12%)
- Official establishments
- 94
- +5.8% since 2019
- Household spending a year
- $176.8M
- On memberships, classes and admissions · $755 a household
- Spending per listing
- $526K
- 21% below the U.S.
- Listings per 10k households
- 14.3
- 4% below the U.S.
- Population, 2025
- 574,418
- +1.4% since 2020
See the gyms and studios around any address in the Scranton–Wilkes-Barre metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Scranton–Wilkes-Barre metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 336 gyms and studios in the Scranton–Wilkes-Barre metro area. Chain locations make up 12% of them, against 20% across the U.S. Per 10,000 households, that is 14.3, 4% below the U.S. rate of 14.9.
Households in the Scranton–Wilkes-Barre metro area spend about $176.8M a year on memberships, classes and admissions, or $755 per household, 23% below the U.S. average. That works out to $526K per location, 21% below the U.S. figure of $662K.
In 2023, official counts showed 94 businesses with payroll in the Scranton–Wilkes-Barre metro area classed as fitness centers and recreation instruction, up 5.8% from 2019. That is one for every 2,492 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $717K have gone to businesses classed as fitness centers and recreation instruction in the Scranton–Wilkes-Barre metro area.
Population estimates show the Scranton–Wilkes-Barre metro area grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in the Scranton–Wilkes-Barre metro area is 42 (lower middle), #272 of 387 scored metro areas and #12 of 16 scored metro areas based in Pennsylvania.
How the Scranton–Wilkes-Barre metro area compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Scranton–Wilkes-Barre metro area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.3 | 13.9 | 14.9 |
| Spending per listing | $526K | $668K | $662K |
| Households per official establishment | 2,492 | 1,834 | 1,641 |
| Official establishment growth, 2019–2023 | +5.8% | +3.5% | +8.2% |
| Population growth, 2020–2025 | +1.4% | +0.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $755 | $926 | $983 |
| Median household income | $65,158 | $77,971 | $80,734 |
| Groundwork market score | 42 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 94+5.8% over the period
- Employees, 2023
- 1,086
- Annual payroll, 2023
- $17.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 33639 chain locations
- Listings at the U.S. rate for this spending
- 267The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $717K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Scranton–Wilkes-Barre metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Scranton–Wilkes-Barre metro area
- Population, 2025 estimate
- 574,418+1.4% since 2020
- Households
- 234,230
- Median age
- 42.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 1,746 sq. mi.
- People per square mile
- 326
- Median household income
- $65,158+21.8% vs. 2015–2019, before inflation
- Average household income
- $87,979
- Median home value
- $187,200
- Jobs located here
- 252,886
- Daytime population
- 571,216Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Scranton–Wilkes-Barre metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Scranton–Wilkes-Barre metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring metro areas in Pennsylvania for gyms and studios, numbered among those based in Pennsylvania, with the Scranton–Wilkes-Barre metro area marked.
Top metro areas in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gettysburg, PA | 82 | 39 | 9.5 | $944K | +3.6% | #6 of 387 |
| 2York-Hanover, PA | 74 | 196 | 10.8 | $851K | +3.6% | #21 of 387 |
| 3Lancaster, PA | 70 | 234 | 11.0 | $877K | +1.9% | #33 of 387 |
| 4Chambersburg, PA | 69 | 57 | 9.0 | $932K | +3.0% | #37 of 387 |
| 5Lebanon, PA | 67 | 51 | 9.0 | $949K | +2.2% | #48 of 387 |
| 6Reading, PA | 66 | 183 | 11.2 | $799K | +2.7% | #56 of 387 |
| 7Allentown-Bethlehem-Easton, PA-NJ | 61 | 475 | 14.0 | $694K | +3.0% | #91 of 387 |
| 8Harrisburg-Carlisle, PA | 57 | 367 | 14.9 | $617K | +4.2% | #122 of 387 |
| 9Williamsport, PA | 52 | 51 | 10.9 | $647K | −1.3% | #165 of 387 |
| 10Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 51 | 4,008 | 16.2 | $665K | +1.4% | #178 of 387 |
| 12Scranton–Wilkes-Barre, PA | 42 | 336 | 14.3 | $526K | +1.4% | #272 of 387 |
Other business types in the Scranton–Wilkes-Barre metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes42
- Gyms46
- Yoga, Pilates and fitness studios45
- Martial arts and dance studios38
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Scranton–Wilkes-Barre, PA metro area?
The Scranton–Wilkes-Barre metro area has 336 gyms and studios on map listings as of September 2026. 39 of them (12%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 94 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 5.8% from 2019.
How much do households in the Scranton–Wilkes-Barre, PA metro area spend on memberships, classes and admissions?
About $176.8M a year, or $755 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 336 gyms and studios on map listings, it comes to $526K per location. It is estimated from the incomes of the 234,230 households in the Scranton–Wilkes-Barre metro area and national spending patterns by income.
How does the Scranton–Wilkes-Barre, PA metro area compare with the U.S. for gyms and studios?
The Scranton–Wilkes-Barre metro area has 14.3 gyms and studios per 10,000 households, 4% below the U.S. rate of 14.9. Spending per location is $526K, 21% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Scranton–Wilkes-Barre metro area would have about 267, against 336 on map listings. There is one business with payroll in the industry for every 2,492 households, against one for every 1,641 across the U.S. The official count rose 5.8% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Scranton–Wilkes-Barre, PA metro area growing?
Population estimates put the Scranton–Wilkes-Barre metro area at 574,418 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 234,230 households. Median household income in the Scranton–Wilkes-Barre metro area is $65,158, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Scranton–Wilkes-Barre metro area scores 42 for gyms and studios (lower middle), #272 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Scranton–Wilkes-Barre metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Scranton–Wilkes-Barre metro area
Screening a site or an acquisition in the Scranton–Wilkes-Barre metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Scranton–Wilkes-Barre metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.