Real estate · Metro area · Pennsylvania
Real estate agents and brokers in the Scranton–Wilkes-Barre, PA metro area
How the Scranton–Wilkes-Barre, PA metro area compares with other metro areas and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #13 of 387 scored metro areas
#6 of 16 scored metro areas based in Pennsylvania
- Listings
- 301
- 8 chain locations (3%)
- Official establishments
- 99
- +37.5% since 2019
- Household spending a year
- $3.9B
- On rent and homeowner costs · $16,676 a household
- Housing spending per listing (U.S. = 100)
- 238
- 2.4 times the U.S.
- Listings per 10k households
- 12.9
- 58% below the U.S.
- Population, 2025
- 574,418
- +1.4% since 2020
See the real estate agents and brokers around any address in the Scranton–Wilkes-Barre metro area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Scranton–Wilkes-Barre metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Scranton–Wilkes-Barre metro area scores 77 (high) on the Groundwork market score for real estate agents and brokers, ranking #13 of 387 scored metro areas and #6 of 16 scored metro areas based in Pennsylvania. That puts it in the top 10% of metro areas for real estate agents and brokers.
Households in the Scranton–Wilkes-Barre metro area spend about $3.9B a year on rent and homeowner costs, or $16,676 per household, in line with the U.S. average. Housing spending per office is 2.4 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 301 real estate agents and brokers on map listings in the Scranton–Wilkes-Barre metro area as of September 2026. Of those, 8 are chain locations, or 3%, against 4% across the U.S. Per 10,000 households, that is 12.9, 58% below the U.S. rate of 30.6.
The official count of businesses with payroll classed as offices of real estate agents and brokers in the Scranton–Wilkes-Barre metro area was 99 in 2023, up 37.5% from 2019. That is one for every 2,366 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $173K has gone to businesses classed as offices of real estate agents and brokers in the Scranton–Wilkes-Barre metro area. Population estimates show the Scranton–Wilkes-Barre metro area grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Scranton–Wilkes-Barre metro area compares
The same measures for Pennsylvania and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Scranton–Wilkes-Barre metro area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.9 | 20.4 | 30.6 |
| Housing spending per listing (U.S. = 100) | 238 | 162 | 100 |
| Households per official establishment | 2,366 | 1,706 | 788 |
| Official establishment growth, 2019–2023 | +37.5% | +19.8% | +20.1% |
| Population growth, 2020–2025 | +1.4% | +0.5% | +3.1% |
| Spending per household on rent and homeowner costs | $16,676 | $18,070 | $16,661 |
| Median household income | $65,158 | $77,971 | $80,734 |
| Groundwork market score | 77 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 99+37.5% over the period
- Employees, 2023
- 200
- Annual payroll, 2023
- $10.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3018 chain locations
- Listings at the U.S. rate for this spending
- 716The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $173K
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Scranton–Wilkes-Barre metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Scranton–Wilkes-Barre metro area
- Population, 2025 estimate
- 574,418+1.4% since 2020
- Households
- 234,230
- Median age
- 42.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 1,746 sq. mi.
- People per square mile
- 326
- Median household income
- $65,158+21.8% vs. 2015–2019, before inflation
- Average household income
- $87,979
- Median home value
- $187,200
- Jobs located here
- 252,886
- Daytime population
- 571,216Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Scranton–Wilkes-Barre metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Scranton–Wilkes-Barre metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring metro areas in Pennsylvania for real estate agents and brokers, numbered among those based in Pennsylvania, with the Scranton–Wilkes-Barre metro area marked.
Top metro areas in Pennsylvania
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gettysburg, PA | 87 | 43 | 10.5 | 316 | +3.6% | #2 of 387 |
| 2York-Hanover, PA | 82 | 385 | 21.2 | 158 | +3.6% | #5 of 387 |
| 3Reading, PA | 79 | 256 | 15.7 | 210 | +2.7% | #7 of 387 |
| 4Lebanon, PA | 79 | 97 | 17.1 | 190 | +2.2% | #8 of 387 |
| 5Allentown-Bethlehem-Easton, PA-NJ | 78 | 717 | 21.1 | 161 | +3.0% | #12 of 387 |
| 6Scranton–Wilkes-Barre, PA | 77 | 301 | 12.9 | 238 | +1.4% | #13 of 387 |
| 7Chambersburg, PA | 77 | 131 | 20.6 | 157 | +3.0% | #14 of 387 |
| 8Harrisburg-Carlisle, PA | 75 | 570 | 23.2 | 144 | +4.2% | #21 of 387 |
| 9Johnstown, PA | 73 | 53 | 9.5 | 308 | −3.2% | #24 of 387 |
| 10Altoona, PA | 73 | 54 | 10.7 | 280 | −2.5% | #26 of 387 |
Other business types in the Scranton–Wilkes-Barre metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate77
- Real estate agents and brokers77
- Property management75
- Mortgage brokers and lenders76
- Home inspectors56
Funeral services
Questions
How many real estate agents and brokers are in the Scranton–Wilkes-Barre, PA metro area?
As of September 2026, map listings count 301 real estate agents and brokers in the Scranton–Wilkes-Barre metro area. 8 of them (3%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 99 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 37.5% from 2019.
How much do households in the Scranton–Wilkes-Barre, PA metro area spend on rent and homeowner costs?
About $3.9B a year, or $16,676 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). For the 301 real estate agents and brokers on map listings, housing spending per office is 2.4 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 234,230 households in the Scranton–Wilkes-Barre metro area and national spending patterns by income.
How does the Scranton–Wilkes-Barre, PA metro area compare with the U.S. for real estate agents and brokers?
The Scranton–Wilkes-Barre metro area has 12.9 real estate agents and brokers per 10,000 households, 58% below the U.S. rate of 30.6. The index of housing spending per office is 238, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Scranton–Wilkes-Barre metro area would have about 716, against 301 on map listings. There is one business with payroll in the industry for every 2,366 households, against one for every 788 across the U.S. The official count rose 37.5% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Scranton–Wilkes-Barre, PA metro area growing?
Population estimates put the Scranton–Wilkes-Barre metro area at 574,418 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 234,230 households. Median household income in the Scranton–Wilkes-Barre metro area is $65,158, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Scranton–Wilkes-Barre metro area scores 77 for real estate agents and brokers (high), #13 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Scranton–Wilkes-Barre metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Scranton–Wilkes-Barre metro area
Screening a site or an acquisition in the Scranton–Wilkes-Barre metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Scranton–Wilkes-Barre metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.