Groundwork

Funeral services · Metro area · Pennsylvania

Funeral homes in the Scranton–Wilkes-Barre, PA metro area

The funeral homes in the Scranton–Wilkes-Barre, PA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 25 out of 100: Lower middle

Ranked #339 of 377 scored metro areas
#11 of 16 scored metro areas based in Pennsylvania

Listings
145
0 chain locations (0%)
Official establishments
62
0.0% since 2019
Household spending a year
$37.5M
On funerals · $160 a household
Spending per listing
$259K
62% below the U.S.
Listings per 10k households
6.2
3 times the U.S.
Population, 2025
574,418
+1.4% since 2020

See the funeral homes around any address in the Scranton–Wilkes-Barre metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Scranton–Wilkes-Barre metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Scranton–Wilkes-Barre metro area scores 25 (lower middle) on the Groundwork market score for funeral homes, ranking #339 of 377 scored metro areas and #11 of 16 scored metro areas based in Pennsylvania. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 145 funeral homes in the Scranton–Wilkes-Barre metro area. None of them are chain locations, against 10% across the U.S. That is 6.2 per 10,000 households, 3 times the U.S. rate of 2.1.

At $160 per household (12% above the U.S. average), households in the Scranton–Wilkes-Barre metro area spend about $37.5M a year on funerals. Spread across 145 funeral homes, that is $259K per home, 62% below the U.S. figure of $679K.

The official count of businesses with payroll classed as funeral homes and funeral services in the Scranton–Wilkes-Barre metro area was 62 in 2023, unchanged from 2019. That is one for every 3,778 households, against one for every 8,510 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $1.4M have gone to businesses classed as funeral homes and funeral services in the Scranton–Wilkes-Barre metro area. Between 2020 and 2025, the population of the Scranton–Wilkes-Barre metro area grew 1.4%, slower than the U.S. (+3.1%).

How the Scranton–Wilkes-Barre metro area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Scranton–Wilkes-Barre, PA metro area compared with Pennsylvania and the U.S.
MeasureScranton–Wilkes-Barre metro areaPennsylvaniaU.S.
Listings per 10k households6.23.42.1
Spending per listing$259K$457K$679K
Households per official establishment3,7785,4618,510
Official establishment growth, 2019–20230.0%−2.6%−1.7%
Population growth, 2020–2025+1.4%+0.5%+3.1%
Spending per household on funerals$160$154$143
Median household income$65,158$77,971$80,734
Groundwork market score2528

Official counts and lending

Businesses

Official establishments, 2019 to 2023
620.0% over the period
Employees, 2023
188
Annual payroll, 2023
$7.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1450 chain locations
Listings at the U.S. rate for this spending
55The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
7
Amount
$1.4M

SBA-backed loans to businesses classed as funeral homes and funeral services in the Scranton–Wilkes-Barre metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Scranton–Wilkes-Barre metro area

Population, 2025 estimate
574,418+1.4% since 2020
Households
234,230
Median age
42.6
Homes lived in by their owners
67%
Vehicles per household
1.7
Land area
1,746 sq. mi.
People per square mile
326
Median household income
$65,158+21.8% vs. 2015–2019, before inflation
Average household income
$87,979
Median home value
$187,200
Jobs located here
252,886
Daytime population
571,216Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Scranton–Wilkes-Barre metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

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Funeral homes across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring metro areas in Pennsylvania for funeral homes, numbered among those based in Pennsylvania, with the Scranton–Wilkes-Barre metro area marked.

Top metro areas in Pennsylvania

Metro areas in Pennsylvania ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Gettysburg, PA60102.4$706K+3.6%#123 of 377
2Lancaster, PA59482.3$762K+1.9%#126 of 377
3York-Hanover, PA59382.1$740K+3.6%#127 of 377
4Chambersburg, PA57162.5$654K+3.0%#138 of 377
5Harrisburg-Carlisle, PA55602.4$609K+4.2%#149 of 377
6Lebanon, PA54152.6$656K+2.2%#152 of 377
7Philadelphia-Camden-Wilmington, PA-NJ-DE-MD445852.4$600K+1.4%#215 of 377
8Allentown-Bethlehem-Easton, PA-NJ431002.9$547K+3.0%#228 of 377
9State College, PA42122.0$714K−0.4%#230 of 377
10Reading, PA38533.2$492K+2.7%#262 of 377
11Scranton–Wilkes-Barre, PA251456.2$259K+1.4%#339 of 377

Other business types in the Scranton–Wilkes-Barre metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Scranton–Wilkes-Barre, PA metro area?

The Scranton–Wilkes-Barre metro area has 145 funeral homes on map listings as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 62 businesses with payroll classed as funeral homes and funeral services in 2023, unchanged from 2019.

How much do households in the Scranton–Wilkes-Barre, PA metro area spend on funerals?

About $37.5M a year, or $160 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 145 funeral homes on map listings, it comes to $259K per home. It is estimated from the incomes of the 234,230 households in the Scranton–Wilkes-Barre metro area and national spending patterns by income.

How does the Scranton–Wilkes-Barre, PA metro area compare with the U.S. for funeral homes?

The Scranton–Wilkes-Barre metro area has 6.2 funeral homes per 10,000 households, 3 times the U.S. rate of 2.1. Spending per home is $259K, 62% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Scranton–Wilkes-Barre metro area would have about 55, against 145 on map listings. There is one business with payroll in the industry for every 3,778 households, against one for every 8,510 across the U.S. The official count held level from 2019 to 2023, against −1.7% for the U.S.

How fast is the Scranton–Wilkes-Barre, PA metro area growing?

Population estimates put the Scranton–Wilkes-Barre metro area at 574,418 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 234,230 households. Median household income in the Scranton–Wilkes-Barre metro area is $65,158, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Scranton–Wilkes-Barre metro area scores 25 for funeral homes (lower middle), #339 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Scranton–Wilkes-Barre metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Scranton–Wilkes-Barre metro area

Screening a site or an acquisition in the Scranton–Wilkes-Barre metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Scranton–Wilkes-Barre metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.