Groundwork

Fitness and classes · County · North Carolina

Gyms and studios in Catawba County, NC

How Catawba County, NC compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #1,411 of 2,088 scored counties
#59 of 88 scored counties in North Carolina

Listings
94
15 chain locations (16%)
Official establishments
24
−7.7% since 2019
Household spending a year
$43.6M
On memberships, classes and admissions · $658 a household
Spending per listing
$464K
30% below the U.S.
Listings per 10k households
14.2
5% below the U.S.
Population, 2025
170,172
+5.8% since 2020

See the gyms and studios around any address in Catawba County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Catawba County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 94 gyms and studios in Catawba County. Of those, 15 are chain locations, or 16%, against 20% across the U.S. Per 10,000 households, that is 14.2, 5% below the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in Catawba County comes to about $43.6M a year: $658 per household, 33% below the U.S. average. That works out to $464K per location, 30% below the U.S. figure of $662K.

In 2023, official counts showed 24 businesses with payroll in Catawba County classed as fitness centers and recreation instruction, down 7.7% from 2019. That is one for every 2,759 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $3.9M have gone to businesses classed as fitness centers and recreation instruction in Catawba County.

Between 2020 and 2025, the population of Catawba County grew 5.8%, faster than the U.S. (+3.1%). For gyms and studios, Catawba County has a Groundwork market score of 43 (lower middle): #1,411 of 2,088 scored counties and #59 of 88 scored counties in North Carolina.

How Catawba County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Catawba County, NC compared with North Carolina and the U.S.
MeasureCatawba CountyNorth CarolinaU.S.
Listings per 10k households14.214.014.9
Spending per listing$464K$531K$662K
Households per official establishment2,7591,6751,641
Official establishment growth, 2019–2023−7.7%+6.5%+8.2%
Population growth, 2020–2025+5.8%+7.2%+3.1%
Spending per household on memberships, classes and admissions$658$743$983
Median household income$67,864$72,388$80,734
Groundwork market score4340

Official counts and lending

Businesses

Official establishments, 2019 to 2023
26 → 24−7.7% over the period
Employees, 2023
381
Annual payroll, 2023
$5.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
9415 chain locations
Listings at the U.S. rate for this spending
66The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$3.9M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Catawba County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Catawba County

Population, 2025 estimate
170,172+5.8% since 2020
Households
66,227
Median age
41.7
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
401 sq. mi.
People per square mile
408
Median household income
$67,864+30.4% vs. 2015–2019, before inflation
Average household income
$90,959
Median home value
$241,600
Jobs located here
91,506
Daytime population
180,194Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Catawba County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Catawba County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for gyms and studios, numbered among those based in North Carolina, with Catawba County marked.

Top counties in North Carolina

Counties in North Carolina ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hoke County, NC80126.2$1M+9.0%#68 of 2,088
2Davie County, NC77137.5$1M+6.9%#105 of 2,088
3Franklin County, NC77238.1$842K+18.8%#116 of 2,088
4Chatham County, NC753811.5$882K+11.0%#138 of 2,088
5Currituck County, NC751613.5$676K+16.7%#144 of 2,088
6Duplin County, NC72125.8$899K+6.0%#204 of 2,088
7Harnett County, NC69448.8$744K+12.3%#290 of 2,088
8Davidson County, NC68507.2$872K+6.6%#312 of 2,088
9Rowan County, NC65437.3$867K+5.6%#406 of 2,088
10Stokes County, NC65147.2$754K+3.5%#418 of 2,088
59Catawba County, NC439414.2$464K+5.8%#1,411 of 2,088

Other business types in Catawba County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Catawba County, NC?

Catawba County has 94 gyms and studios on map listings as of September 2026. 15 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 24 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 7.7% from 2019.

How much do households in Catawba County, NC spend on memberships, classes and admissions?

About $43.6M a year, or $658 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 94 gyms and studios on map listings, it comes to $464K per location. It is estimated from the incomes of the 66,227 households in Catawba County and national spending patterns by income.

How does Catawba County, NC compare with the U.S. for gyms and studios?

Catawba County has 14.2 gyms and studios per 10,000 households, 5% below the U.S. rate of 14.9. Spending per location is $464K, 30% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Catawba County would have about 66, against 94 on map listings. There is one business with payroll in the industry for every 2,759 households, against one for every 1,641 across the U.S. The official count fell 7.7% from 2019 to 2023, against +8.2% for the U.S.

How fast is Catawba County, NC growing?

Population estimates put Catawba County at 170,172 people in 2025, up 5.8% since 2020, faster than the U.S. (+3.1%). It has 66,227 households. Median household income in Catawba County is $67,864, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Catawba County scores 43 for gyms and studios (lower middle), #1,411 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Catawba County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Catawba County

Screening a site or an acquisition in Catawba County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Catawba County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.