Groundwork

Fitness and classes · County · North Carolina

Gyms in Catawba County, NC

Competitor counts, household spending and official business counts for gyms in Catawba County, NC, set against other counties and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #1,177 of 1,792 scored counties
#51 of 73 scored counties in North Carolina

Listings
52
10 chain locations (19%)
Official establishments
17
All fitness and recreational sports centers
Household spending a year
$43.6M
On memberships, classes and admissions · $658 a household
Spending per listing
$838K
36% below the U.S.
Listings per 10k households
7.9
4% above the U.S.
Population, 2025
170,172
+5.8% since 2020

See the gyms around any address in Catawba County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Catawba County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Catawba County spend about $43.6M a year on memberships, classes and admissions, or $658 per household, 33% below the U.S. average. That is about $838K of household spending for each gym on map listings, 36% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

Catawba County has 52 gyms on map listings as of September 2026. 10 of them (19%) are chain locations, against 28% across the U.S. That comes to 7.9 for every 10,000 households, 4% above the U.S. rate of 7.6.

In 2023, official counts showed 17 businesses with payroll in Catawba County classed as fitness and recreational sports centers. That is one for every 3,896 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 2 SBA-backed loans worth $3.9M have gone to businesses classed as fitness and recreational sports centers in Catawba County.

Population estimates show Catawba County grew 5.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for gyms in Catawba County is 43 (lower middle), #1,177 of 1,792 scored counties and #51 of 73 scored counties in North Carolina.

How Catawba County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Catawba County, NC compared with North Carolina and the U.S.
MeasureCatawba CountyNorth CarolinaU.S.
Listings per 10k households7.97.07.6
Spending per listing$838K$1.1M$1.3M
Households per official establishment (all fitness and recreational sports centers)3,8963,0263,109
Official establishment growth, 2019–2023n/a+4.4%+5.8%
Population growth, 2020–2025+5.8%+7.2%+3.1%
Spending per household on memberships, classes and admissions$658$743$983
Median household income$67,864$72,388$80,734
Groundwork market score4340

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15 → 17All fitness and recreational sports centers
Employees, 2023
332
Annual payroll, 2023
$5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
5210 chain locations
Listings at the U.S. rate for this spending
34The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$3.9M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Catawba County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Catawba County

Population, 2025 estimate
170,172+5.8% since 2020
Households
66,227
Median age
41.7
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
401 sq. mi.
People per square mile
408
Median household income
$67,864+30.4% vs. 2015–2019, before inflation
Average household income
$90,959
Median home value
$241,600
Jobs located here
91,506
Daytime population
180,194Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Catawba County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Catawba County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for gyms, numbered among those based in North Carolina, with Catawba County marked.

Top counties in North Carolina

Counties in North Carolina ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Chatham County, NC91175.2$2M+11.0%#8 of 1,792
2Currituck County, NC8575.9$1.5M+16.7%#36 of 1,792
3Franklin County, NC7982.8$2.4M+18.8%#74 of 1,792
4Duplin County, NC7362.9$1.8M+6.0%#163 of 1,792
5Davie County, NC7263.5$2.2M+6.9%#177 of 1,792
6Brunswick County, NC72395.6$1.3M+26.5%#193 of 1,792
7Harnett County, NC71265.2$1.3M+12.3%#217 of 1,792
8Stokes County, NC7063.1$1.8M+3.5%#223 of 1,792
9Rowan County, NC68203.4$1.9M+5.6%#263 of 1,792
10Union County, NC67597.0$1.5M+11.7%#290 of 1,792
51Catawba County, NC43527.9$838K+5.8%#1,177 of 1,792

Other business types in Catawba County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Catawba County, NC?

Map listings as of September 2026 show 52 gyms in Catawba County. 10 of them (19%) are chain locations. The listings count gyms and fitness centers. Official counts show 17 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Catawba County, NC spend on memberships, classes and admissions?

About $43.6M a year, or $658 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 52 gyms on map listings, it comes to $838K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 66,227 households in Catawba County and national spending patterns by income.

How does Catawba County, NC compare with the U.S. for gyms?

Catawba County has 7.9 gyms per 10,000 households, 4% above the U.S. rate of 7.6. Spending per gym is $838K, 36% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Catawba County would have about 34, against 52 on map listings. There is one business with payroll in the industry for every 3,896 households, against one for every 3,109 across the U.S.

How fast is Catawba County, NC growing?

Population estimates put Catawba County at 170,172 people in 2025, up 5.8% since 2020, faster than the U.S. (+3.1%). It has 66,227 households. Median household income in Catawba County is $67,864, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Catawba County scores 43 for gyms (lower middle), #1,177 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Catawba County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Catawba County

Screening a site or an acquisition in Catawba County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Catawba County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.