Groundwork

Groceries and convenience · County · Nebraska

Grocery stores in Wayne County, NE

The grocery stores in Wayne County, NE, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
2
1 chain location (50%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$21.5M
On groceries · $5,739 a household
Spending per listing
$10.8M
Too few listings to compare
Listings per 10k households
5.3
Too few listings to compare
Population, 2025
10,020
+3.3% since 2020

See the grocery stores around any address in Wayne County

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on groceries in Wayne County comes to about $21.5M a year: $5,739 per household, 9% below the U.S. average. Spread across 2 grocery stores, that is $10.8M per store. The spending figure covers all groceries, not only grocery stores.

Wayne County has 2 grocery stores on map listings as of September 2026. That is 5.3 per 10,000 households.

The official count of businesses with payroll classed as supermarkets and grocery stores in Wayne County was 3 in 2023. That is one for every 1,251 households, against one for every 2,053 across the U.S.

Between 2020 and 2025, the population of Wayne County grew 3.3%, in step with the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Wayne County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Wayne County, NE compared with Nebraska and the U.S.
MeasureWayne CountyNebraskaU.S.
Listings per 10k households5.37.36.8
Spending per listing$10.8M$8.3M$9.3M
Households per official establishment1,2511,8912,053
Official establishment growth, 2019–2023n/a+1.0%0.0%
Population growth, 2020–2025+3.3%+2.8%+3.1%
Spending per household on groceries$5,739$6,088$6,319
Median household income$66,215$76,475$80,734
Groundwork market scoreNot scored36

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
102
Annual payroll, 2023
$1.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
21 chain location
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as supermarkets and grocery stores in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wayne County

Population, 2025 estimate
10,020+3.3% since 2020
Households
3,753
Median age
35.1
Homes lived in by their owners
61%
Vehicles per household
2.3
Land area
443 sq. mi.
People per square mile
22
Median household income
$66,215
Average household income
$83,400
Median home value
$221,600
Jobs located here
5,123
Daytime population
10,606Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wayne County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery stores across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for grocery stores, numbered among those based in Nebraska, with Wayne County marked.

Top counties in Nebraska

Counties in Nebraska ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sarpy County, NE95263.5$19.1M+9.0%#13 of 2,070
2Lancaster County, NE72634.7$12.8M+3.4%#351 of 2,070
3Douglas County, NE651536.4$9.7M+3.6%#547 of 2,070
4Saunders County, NE6266.7$9.5M+6.0%#627 of 2,070
5Platte County, NE6296.6$9M+3.9%#632 of 2,070
6Scotts Bluff County, NE5985.3$10.7M−1.3%#708 of 2,070
7Buffalo County, NE58147.0$8.6M+1.9%#756 of 2,070
8Dakota County, NE4056.7$8.8M+0.7%#1,342 of 2,070
9Dawson County, NE4088.7$6.8M+1.5%#1,359 of 2,070
10Dodge County, NE38138.6$6.9M+2.6%#1,427 of 2,070
Wayne County, NENot scored25.3$10.8M+3.3%

Other business types in Wayne County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many grocery stores are in Wayne County, NE?

Map listings as of September 2026 show 2 grocery stores in Wayne County. The listings count grocery stores and supermarkets. Official counts show 3 businesses with payroll classed as supermarkets and grocery stores in 2023.

How much do households in Wayne County, NE spend on groceries?

About $21.5M a year, or $5,739 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 2 grocery stores on map listings, it comes to $10.8M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 3,753 households in Wayne County and national spending patterns by income.

How does Wayne County, NE compare with the U.S. for grocery stores?

Wayne County has 2 grocery stores on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of grocery stores to household spending. There is one business with payroll in the industry for every 1,251 households, against one for every 2,053 across the U.S.

How fast is Wayne County, NE growing?

Population estimates put Wayne County at 10,020 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 3,753 households. The median household income in Wayne County is $66,215 a year, 18% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wayne County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in Wayne County

Screening a site or an acquisition in Wayne County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.