Groundwork

Pets · County · Minnesota

Pet businesses in Morrison County, MN

The pet businesses in Morrison County, MN, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #1,734 of 2,200 scored counties
#58 of 63 scored counties in Minnesota

Listings
24
3 chain locations (13%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$11.2M
On pets · $799 a household
Spending per listing
$469K
47% below the U.S.
Listings per 10k households
17.0
63% above the U.S.
Population, 2025
34,620
+1.9% since 2020

See the pet businesses around any address in Morrison County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morrison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet businesses in Morrison County is 35 (lower middle), #1,734 of 2,200 scored counties and #58 of 63 scored counties in Minnesota. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 24 pet businesses in Morrison County. 3 of them (13%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 17.0, 63% above the U.S. rate of 10.4.

At $799 per household (12% below the U.S. average), households in Morrison County spend about $11.2M a year on pets. Spread across 24 pet businesses, that is $469K per business, 47% below the U.S. figure of $878K.

Official counts show 8 businesses with payroll classed as pet care, veterinarians and pet stores in Morrison County in 2023. That is one for every 1,761 households, against one for every 1,852 across the U.S. Between 2020 and 2025, the population of Morrison County grew 1.9%, slower than the U.S. (+3.1%).

How Morrison County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Morrison County, MN compared with Minnesota and the U.S.
MeasureMorrison CountyMinnesotaU.S.
Listings per 10k households17.010.710.4
Spending per listing$469K$888K$878K
Households per official establishment1,7611,8021,852
Official establishment growth, 2019–2023n/a+9.1%+11.4%
Population growth, 2020–2025+1.9%+2.1%+3.1%
Spending per household on pets$799$951$909
Median household income$69,446$89,062$80,734
Groundwork market score3557

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 8
Employees, 2023
73
Annual payroll, 2023
$2.5M
One-person businesses, 2023
10Businesses with no payroll
Map listings, September 2026
243 chain locations
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Morrison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Morrison County

Population, 2025 estimate
34,620+1.9% since 2020
Households
14,084
Median age
43.4
Homes lived in by their owners
81%
Vehicles per household
2.2
Land area
1,125 sq. mi.
People per square mile
30
Median household income
$69,446+20.1% vs. 2015–2019, before inflation
Average household income
$88,368
Median home value
$248,500
Jobs located here
10,632
Daytime population
29,184Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morrison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Morrison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for pet businesses, numbered among those based in Minnesota, with Morrison County marked.

Top counties in Minnesota

Counties in Minnesota ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Carver County, MN784210.2$1.2M+6.6%#104 of 2,200
2Cass County, MN77118.5$937K+4.2%#121 of 2,200
3Douglas County, MN74169.1$934K+2.6%#181 of 2,200
4Hennepin County, MN714528.4$1.2M+0.2%#240 of 2,200
5Dakota County, MN7118410.6$993K+3.9%#244 of 2,200
6Chisago County, MN702511.7$842K+4.3%#288 of 2,200
7Ramsey County, MN691687.6$1.2M−1.8%#302 of 2,200
8Anoka County, MN6914210.3$971K+4.7%#314 of 2,200
9Washington County, MN6912411.7$949K+6.9%#316 of 2,200
10Houston County, MN6756.1$1.4M−2.3%#376 of 2,200
58Morrison County, MN352417.0$469K+1.9%#1,734 of 2,200

Other business types in Morrison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Morrison County, MN?

There are 24 pet businesses on map listings in Morrison County as of September 2026. 3 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 8 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 10 one-person businesses without payroll.

How much do households in Morrison County, MN spend on pets?

About $11.2M a year, or $799 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 24 pet businesses on map listings, it comes to $469K per business. It is estimated from the incomes of the 14,084 households in Morrison County and national spending patterns by income.

How does Morrison County, MN compare with the U.S. for pet businesses?

Morrison County has 17.0 pet businesses per 10,000 households, 63% above the U.S. rate of 10.4. Spending per business is $469K, 47% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Morrison County would have about 13, against 24 on map listings. There is one business with payroll in the industry for every 1,761 households, against one for every 1,852 across the U.S.

How fast is Morrison County, MN growing?

Population estimates put Morrison County at 34,620 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 14,084 households. The median household income in Morrison County is $69,446 a year, 14% below the U.S. median of $80,734. That rose 20.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morrison County scores 35 for pet businesses (lower middle), #1,734 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morrison County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Morrison County

Screening a site or an acquisition in Morrison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morrison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.