Real estate · County · Minnesota
Real estate businesses in Morrison County, MN
Competitor counts, household spending and official business counts for real estate businesses in Morrison County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #678 of 2,229 scored counties
#17 of 65 scored counties in Minnesota
- Listings
- 29
- 5 chain locations (17%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $190M
- On rent and homeowner costs · $13,488 a household
- Housing spending per listing (U.S. = 100)
- 151
- 51% above the U.S.
- Listings per 10k households
- 20.6
- 46% below the U.S.
- Population, 2025
- 34,620
- +1.9% since 2020
See the real estate businesses around any address in Morrison County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 29 real estate businesses in Morrison County. Of those, 5 are chain locations, or 17%, against 6% across the U.S. Per 10,000 households, that is 20.6, 46% below the U.S. rate of 38.5.
At $13,488 per household (19% below the U.S. average), households in Morrison County spend about $190M a year on rent and homeowner costs. Housing spending per office is 51% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 5 businesses with payroll in Morrison County classed as real estate agents, property managers, mortgage lenders and inspectors. That is one for every 2,817 households, against one for every 414 across the U.S. Official counts also show 82 one-person businesses without payroll.
Population estimates put the population change in Morrison County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). For real estate businesses, Morrison County has a Groundwork market score of 58 (upper middle): #678 of 2,229 scored counties and #17 of 65 scored counties in Minnesota.
How Morrison County compares
The same measures for Minnesota and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Morrison County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.6 | 36.4 | 38.5 |
| Housing spending per listing (U.S. = 100) | 151 | 96 | 100 |
| Households per official establishment | 2,817 | 402 | 414 |
| Official establishment growth, 2019–2023 | n/a | +11.5% | +15.8% |
| Population growth, 2020–2025 | +1.9% | +2.1% | +3.1% |
| Spending per household on rent and homeowner costs | $13,488 | $15,162 | $16,661 |
| Median household income | $69,446 | $89,062 | $80,734 |
| Groundwork market score | 58 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 5
- Employees, 2023
- 12
- Annual payroll, 2023
- $359K
- One-person businesses, 2023
- 82Businesses with no payroll
- Map listings, September 2026
- 295 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Morrison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morrison County
- Population, 2025 estimate
- 34,620+1.9% since 2020
- Households
- 14,084
- Median age
- 43.4
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 1,125 sq. mi.
- People per square mile
- 30
- Median household income
- $69,446+20.1% vs. 2015–2019, before inflation
- Average household income
- $88,368
- Median home value
- $248,500
- Jobs located here
- 10,632
- Daytime population
- 29,184Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morrison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Morrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for real estate businesses, numbered among those based in Minnesota, with Morrison County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dodge County, MN | 79 | 10 | 12.4 | 282 | +2.3% | #41 of 2,229 |
| 2Fillmore County, MN | 71 | 10 | 11.5 | 280 | +1.4% | #186 of 2,229 |
| 3Kanabec County, MN | 68 | 10 | 15.2 | 205 | +3.6% | #278 of 2,229 |
| 4Nicollet County, MN | 66 | 19 | 14.6 | 230 | −0.7% | #337 of 2,229 |
| 5Clay County, MN | 64 | 36 | 13.6 | 240 | +3.6% | #403 of 2,229 |
| 6Carlton County, MN | 64 | 20 | 14.2 | 229 | +1.4% | #407 of 2,229 |
| 7Sibley County, MN | 63 | 10 | 16.9 | 195 | +3.6% | #459 of 2,229 |
| 8Polk County, MN | 61 | 11 | 8.9 | 354 | −1.8% | #523 of 2,229 |
| 9Faribault County, MN | 61 | 8 | 13.2 | 233 | −0.1% | #531 of 2,229 |
| 10Wadena County, MN | 61 | 8 | 13.2 | 224 | +1.9% | #533 of 2,229 |
| 17Morrison County, MN | 58 | 29 | 20.6 | 151 | +1.9% | #678 of 2,229 |
Other business types in Morrison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Morrison County, MN?
Morrison County has 29 real estate businesses on map listings as of September 2026. 5 of them (17%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 5 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Another 82 one-person businesses have no payroll, by official counts.
How much do households in Morrison County, MN spend on rent and homeowner costs?
About $190M a year, or $13,488 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 29 real estate businesses on map listings, housing spending per office is 51% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 14,084 households in Morrison County and national spending patterns by income.
How does Morrison County, MN compare with the U.S. for real estate businesses?
Morrison County has 20.6 real estate businesses per 10,000 households, 46% below the U.S. rate of 38.5. The index of housing spending per office is 151, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Morrison County would have about 44, against 29 on map listings. There is one business with payroll in the industry for every 2,817 households, against one for every 414 across the U.S.
How fast is Morrison County, MN growing?
Population estimates put Morrison County at 34,620 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 14,084 households. The median household income in Morrison County is $69,446 a year, 14% below the U.S. median of $80,734. That rose 20.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morrison County scores 58 for real estate businesses (upper middle), #678 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morrison County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Morrison County
Screening a site or an acquisition in Morrison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morrison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.